what's going on? Y'all's dug your hosts and I need your help. I need you to go to our website right now and take a brief survey, takes less than two minutes to answer all the questions and it will help make our show even better. Go to Bernie's not Bs dot com slash survey or go to our I. G. Page and the link will be in the bio, appreciate y'all. Thank you so much. Now let's get this show started. What are the things that I can work on in my 45 minutes of practice that are going to yield the greatest fruit in my game to drop my handicap to the next level. Back at it again. Birdie's not Bs man. Doug E fresh alongside Kyle. Morris, go through them all the way in columbus Ohio man, what's up? What's up Mr Doug how you doing bro, Man? I don't, I just want to say thank you for being up. I know it's like 10:00 out there on the east coast but we gotta get we got to get this information, we got to show people how to lower their handicaps. But Kyle, tell us about yourself. My name is khan morse I I own the golf room in columbus Ohio.
Um It's basically a holistic golf academy where basically I took all the teaching that I had kind of on tour, I played professional golf for eight years and then took all the teaching I had and put it under one roof. So we do the swing side. Um you know by the grace of God, I was ranked best young teacher, one of the best young teachers in America number one teacher in the state of Ohio nominated top 50 in the country, just a small block and then we got um lindsey Becker, so she helps out, she's also top 50 in the country, so she's accounted for like 25 PGA tour wins, so she handles the body side because obviously no one in there um golf swing can do anything unless their body can accept it. And then we've got sports psychology with dr todd cays and the custom club fitting side. So it's kind of just taking everything a player needs to be amazing and assembled it under one roof. So it sounds like a one stop shop, like you know, I've had the fortune to work with the tag, that's the tagline doug, that is this one stop shop, you know, I'm good that shit, I can let that go, I'm excited to have you here because you know here, birdie's not bs, we talked to two golfers from all spectrums of the game, right?
The new beginner. Uh two people have been playing for a while, people that know the game, they bleed the game, but there's always this quest Kyle and you know better than anybody. There's a quest to be better and there's also this other side where I just don't have the damn time to try to be as good as I think I can be, I think I can be great at this shit, but yeah, it's not gonna really work out for a lot of time, right? It does, or it did, yeah, yeah, did until, until Mark brody and I dove into this. So we kind of, we basically came across the coca cola formula of how you can actually drop your handicap and not have to work that hard. This already sounds like an infomercial, I'm selling some shit, I'm kidding. But look how you've taken three initials that are synonymous in business, right? Usually you hear these in business, we're talking about kPI s, right? Um so what is the Kpi Kyle? And and how have you taken kPI s from business to golf? So essentially like, you know, I own three businesses and everything in a business revolves around a KPI so KPI is a key performance indicator and like at the golf room like um memberships and junior academy stuff, that's a KPI like that lets the business essentially stay afloat, and it accounts for a certain percentage of the revenue.
So, I was sitting here thinking, listen, I got three kids under the age of eight, I got a wife that I love, the odds of me practicing more than two hours a week, slim to zero, right, I've got a brand new baby yourself. So it's kind of like, you know, the only tournaments you're playing or the only time you're practicing is when you're actually playing a tournament probably nowadays. So right, so, so my whole idea was I understand the way that the world is and time is only getting more precious. So I called Mark brody and Mark brody is the inventor of strokes gain, right? This guy has basically created the cyber metrics for golf so that we can figure out what it is and what guys need to work on in their handicaps. So I called him and I said, hey Mark, with all of the data that you have in your system, which is a lot, how can we figure out a way in which if we were going to take a guy who shoots in the hundreds or a girl and we're gonna, he shot in the hundreds, how can we give him two or three things that if he worked on these things, it's going to change his business to open up the *** it, to have him move into the nineties and then from the nineties to the eighties and the eighties to the seventies.
And we even had like seventies to the sixties if you're interested, but which you might be impressed up. You just took a shot. I played well today in my term of damage, you did play good. It would be if it be interesting to say with these, if these seventies going to the sixties, if they said these are, I think what you did that as well. But long story short, we figure these things where hey if we move these copies and we make sure that these ones are doing good that that's going to move us into another handicap level. And that's really what let me, let me rewind real quick because like yeah, this comes first nature to you, right? So it's very easy for you to like really go. But we got to break it all the way down. Mark brody leveraged the shot linked data on the PGA tour. All the data from where players hit shots, how close they hit it from certain spots, you know from, you know, ranges of 100 100 and 25 you know, out of the rough. So all this data that the PGA tour is looking at, Mark brody figured out a way to say um these things can help you get better faster than other things.
Yeah, that's loose. That's kind of. But the better part about that is even more detailed. It's not even about the PGA tour. These are guys like you and me, your father in law, my father in law, my dad, your dad, the average guy based upon all of the data that they have, which is hundreds and thousands of rounds. What is it that difference? The guy that shoots in the hundreds to the nineties, the nineties to the eighties, the eighties, the seventies. Because it's one thing to say. Yeah, you know like a PGA tour player makes 50% of their eight footers. Well, like I'm not on the PGA tour. So I just want to know what should I do if I shoot 86 right? What is relative to me? And what is my standard of beauty? Right? I know that bryson swings at 1 25. What's good for me? Right? I shoot 95. Right? And what are the things that I need to do in my game? So that if my wife gives me the grace pass to go practice at five o'clock with a beer in hand and I have 46 minutes before I got to get home to get up my baby so I can change their diapers.
What are the things that I can work on in my 45 minutes of practice that are going to yield the greatest fruit in my game to drop my handicap to the next level. I love that. All right. And we're gonna get into it a little bit Kyle because I, what I got to know some things, right? You know, this is, this is the new culture. We don't have time to read. Now. You said eight page magazine article. Let's see the Cliff Notes version. Yeah, that's what I'm saying. So look, if I'm hearing you correctly, you've leveraged key performance indicators, You took it from business, You brought it into gulf, You've identified how to get people to kind of cascade down the handicap tree. If it's, I don't know if that makes sense or fountain because I said cascade either way you're getting people to figure out how to get better and lower and lower and lower. So let's break it down. We're gonna go through each section, we're going to go 80 or the hundreds, 90s and then into the 80s. So how can I 100 shooter? How can I get better man? What did you tell me? So first and foremost, the first thing that we need to do is we need to avoid the approach shot Clunkers Now clunkers, the person probably goes, great.
What's a clunker? Clunker is a shot where when did you trademark clunker holding away because I see that in the notes to that. Is this the thing? I literally think, I think I'm gonna call my attorney right now and trademark that one. You might do that. Clunker KPs. Yeah. So essentially the clunker is the shot where you, you hit a shot and you go, hold on, I'll head again because you're still away. Right? So the person who shoots in 100 hundreds has an average of six clunkers around from the fairway. So that's like they hit a drive there outside 60 yards and they hit another one. It's like they lay the sod over it and it barely goes and blah blah blah blah blah, so the long and short of that of what the problem is when they have that clunker is the fact that, you know for if you want to kind of a technical definition, like if you're looking at track man or one of the launch monitors, it's essentially like the angle of attack, right? It's the angle of the club is coming into the ground and long and sure is you're hitting the ground before you're hitting the golf ball, that low point control, low point control.
So like a simple way to do that is really two things first. If anybody has a scorecard, a magazine, a piece of paper towel, whatever, just put that thing like two inches, three inches behind the golf ball and try to hit a golf ball and miss the towel. If you can do that, you're probably gonna hit the golf ball. And if you can't, if you can't do it. One reason that you could really kind of focus on and this is like the simplest thing in golf is simply see if like when you finish like if you go like this, you could tap your trail foot because all that weight is off that back foot. I mean I said this guy to a guy, we had a guy that came in from California due to the gulf room and I said to him, he kind of had his weight on his back foot, I go the korn ferry playoff event is taking place right now and I said I would bet you $150,000 cash that if you do it, that is a lot of money that if you stood on the first tee of the korn Ferry player the playoffs right now and you stay on the first tee, I bet you every single player has their trail foot where they have no weight on their back foot when they, after like when they're, you know, posing with them, that's the easy bit, That's easy.
So I'll take that bet every day of the week. So that's the first one, right? The second one is kinda is called approach game proficiency. This kind of has to do a little bit with that same amount of clunker. So the interesting thing, a little background of this is that inside 60 yards right? The average player that shoots in the hundreds will have a roughly 14 shots inside 60 yards And 11 of them will be from the rough, they won't even be from the fairway and they barely have any shots from 100 yards. So if you shoot those listeners, if you shoot in the hundreds and you're going to the range and you're working on 100 yard wedge shots, that's literally a waste of time because you're not going to have that shot Ever. And if you're working on 40 yard charts in the fairway, you're probably not going to have that time. So or that shot. So on average that the player from those shots will miss the green, miss the green dug 4.3 times.
So we are we're hoping that if you if you were to go out doug and you're going to give a lesson and this guy, this guy or girl shoots 105 and they've got 30 yards to the green and they're they're sitting there. You're just saying, hey, you just need to hit the green. Don't worry about getting up and down. We just need to hit the green quite the surface somewhere. And and a lot of times I've got this guy named paul who works with me, he's like 92 years old, Shoots like 105. He wants to shoot in the 90s. I go Paul, let me let me give you a little secret If you're like 20 yards out. Do you think you could take a hybrid or a putter and just put it on the green somewhere? And he goes, yeah, I think I could do that. I go, great. Came back next week was shooting breaking 100 simply because he's eliminating those four clunkers from inside 60 yards, which is unusual, 60 degree wedge is man, I hate that's the worst decision. You got 20 yards and it's like you don't get to play in practice, you got no low point control and you got 60 and you've opened it up. It's like this, take a take a butter, just whacking up there somewhere.
Let's get it somewhere on the green. All right. So look, I know there's more in the 100 break. Give me one More in the hundreds. The last 100 bracket is simply putt putt speed control, right? It's one thing to make putts that's really fun hitting balls online. Super important, right? Where the faces aim determines 93% of where it goes. But really what's important is eliminating the amount of three putts, right? So we need we need they have an average of 6.53 putts per round. I mean, there was some statin, do not quote me on this doug, but like it was something like luke donald back in the day when he was number one, It was like 350 holes or 350 rounds, one of the two without three. But whatever it was, it was a lot. So the fact of the matter is, and I think that the big reason what I would focus on if I was a player shooting in the hundreds that you guys have not thought about if you're listening to this podcast is simply is that when players are putting the reason your speed control is not ideal is because when you're putting your light grip pressure, right?
Right? Like you think about me making a fist, right? My grip pressure in the in the midst of your stroke, your grip pressure changes, which essentially creates a little bit more hit in the stroke, right? Like a little pop. It's like it's like a flinch right? Like a like a yip. So don't say don't say that stuff, give me the creeps. So so trying to basically hit pots and trying to feel a consistent maybe three out of 10 grip pressure all the way from the start of your stroke to when the ball lands and that's an easy way to keep the velocity or the acceleration of the club had very consistent through your shot. A man you gave away a lot of free advice just now. I know you about making that bread. So there's a lot of free advice out there. The people listed whatever people need to get better how to cascade yo ass down from shooting in the hunters trying to break 90. But now we gotta talk about that next bracket Kyle, we got to get people out of the nineties into the eighties, right? So the big one And everything, what's, where do we start? The big one of the nineties is the fact that we need to avoid the big miss. That's the shot where you go and you go, oh my gosh, I just put in that guy's pool right?
I hope it didn't hit the roof, right? You gotta go get like you gotta get the squeegee thing out, get it out of the pool because the guy wants the same as three bucks. Get his thing. But the long and short is on average, the 90 KPI player has 6.3 shots around where he hits his drive and he goes, oh my God I just hit the guys ended in the in the guys pool. So We need driver though, these guys guys and gals is pulling driver on 344 yard holes with no just just hit five. I mean there's there's something to be said about having like what you know like in tennis, like if you play tennis you hit a ball it goes out of bounds and then the next one you go I got to get this one in. So if you're sitting on the tee box and you go, hey I feel a little bit uneasy in my stomach. I don't feel a lot of confidence. There's something to be said about building like a like a second serve tea shot, right? A shot that you know gets into play. But the big reason as to why I personally from all the students, thousands and thousands and thousands of players that were helping with our online system at the Gulf room. Every everywhere.
The reason why we find that players have the big mess is simply because their alignment is terrible, 90% of players aim closed meaning if you're a right handed golfer you are aiming right and when you hit it straight, you hit it in the guys pool, that's to the right, which is actually a great shot, good job. And then when you hit it in the fairway, that's like a 50 yard pool, you actually didn't hit a good shot. So you're kind of screwed either way, you cut it, so learning the value of aiming your club face and then looking parallel left, which feels about 40 yards left, and then seeing your sight lines, which you can do some with alignment sticks, I mean Doug, you would agree with me that when you're warming up and you're playing, you're playing on the range and you're practicing you hitting balls without alignment sticks on the ground thing in the world, that's the dumbest thing, what you don't use alignment sticks on the ground. No, I'm saying hitting balls without alignment sticks as uncomfortable on the range, hitting balls without alignment six as I would with like if I was hitting balls on the range with my shirt off, like that, it just doesn't drive with no seat belt, that's like driving without a seatbelt, you're not gonna go drive and not put your seatbelt on nowadays, So if you go into the range and you don't have your alignment sticks down, absolutely foolish and you know what you should shoot and wherever you're shooting, that's what I'm saying.
So the final one that we, that we kind of have is just around the green proficiency, I'm sorry approach shot proficiency and that really has to do with how many times you're hitting the green from 100 to 150 yards and the average player that shoots in the nineties, They hit the green 50% of the time and the goal would be to hit 60% of the time. So the question becomes like, hey, and this, this isn't really like a like incremental yeah, we, and that's the thing is like, we're not trying to like when Mark and I were doing this, like we're not saying like, hey, you know, you have 6.3 clankers around, you don't even get to zero, it's like, no, you got 6.3, like let's just get done by four, let's get right before we actually said let's get to four right, Which is just, and that's what we do at the Gulf from everywhere. We just need to get 1% better a day. We don't need to like move mountains just a little bit better. So the approach proficiency that's really determined based around the face and really one of the best drills that I know of that and doug, you know, you and I kind of did this a lot back in the day was just kind of learning the master of like a punch shot, where you're kind of learning how to control the face, learning where the ball is coming out of, where it is just where it is in general, like where is the damn faced and, and this is a hard one because the guy goes great, I need to hit more greens and control the face.
The other way of saying that is how do I get on the PGA tour? Because like, if you can control the club face, you can get on the PGA tour, quite frankly, if you can write as long as you can put right, so long as we put, Hey, is there any putting stuff for these guys for this group? I feel like, you know, we talked about, you know, 63 putts around for the 100 breakers. Now, we're trying to get in the 80s, any putting stuff there too. It's not really about the putting so much with, I mean that certainly it would be something that would help but based upon the stats and the stats or the stats, right? I'm just reporting the data. Yeah, just that's the stats. So that is essentially the third one is the around the green proficiency. And I think that the big reason why this is Is that the 90 shooters have, they only kinda there said they're they're not hitting it very close when they have those chip shots. And I think that the big reason why that is, is because they're not choosing the right shot that you want to hit. Yeah. And at the golf room in the gulf room everywhere, we kind of do four questions and those writing those listening this, I'd write these ones down the first one, I'm gonna give away some some secrets here.
Right? So the first one, the first one is here right here. The first one is housed my lie. So is your like good bad down green and green? Wet bermuda, blah blah blah blah blah. The second one, where do I want to land the golf ball? The landing of the golf ball should always be 123 paces onto the green. Unless an emergency as Gary player said, keep it low for the dough and keep it high if you want to suck. So stop pulling out your wild wedge and start using some nine irons. Right? The third one, what trajectory do I need to hit the golf ball to land on that spot to get it to go in the gulf to get to go in the hole, low medium or high. And the fourth and final question is what club? Now the problem doug is guys missed the green. They grab their 60 degree in their putter, they go up to the ball and they go, ok, I need to hit it low. So now they put the 60 degree wedge back in their stance, lean the handle, drag the grip, minimize all the bounce and that's like clunker, right? That's like showing up. That's that's like showing up to a soup kitchen without with a fork, right? Like you need a spoon, so you gotta carry all your utensils, you need to carry two or three clubs to the short shot.
Let me let me figure what it is. Here's the opportunity. Just a coaching moment, y'all out there, just listen to this. If you're gonna go hit a chip shot or pitch shot and you're within like, you know, 40 yards, anywhere within that odds are you're taking one golf club Kyle. I always always I don't care what the distance is, I take three wedges with me because I want to go through my program. I thought progression like a quarterback in the freaking pocket. No, no. And you know what I'm saying? If you're if these guys are in these players or anything like me, like you get out to the fairway and you go, man, I should probably use a pitching wedge but my cart, it's so far away. Yeah, screw it. I'll just say this one and then you make a boat and you're like, well just jam it down. Yeah, you're like S. O. B. Like I should have I should have went back because now making a bogey is way worse than me walking back to the cart. So just carry the utensils, go through your progression. What's my what's my landing spot? What trajectory, what club and that? You can carry that, that system for all around the course, right?
We we just went through a whole course, management seminar thing and a video series on the gulf from everywhere, going through all that stuff. All right Kyle, You don't you don't tickle my fancy man. We got people breaking 80? Or excuse me when they're breaking 100. Now, now they're working on getting out of the nineties. Now, here's the big one, this is the one where I'm going, I might need to pay attention Kyle right here. How the hell do we start being that that 80 to 70 shooters, Man, that's that's like the 1%ile of the of the world, right? I mean, that's the that's the sweet spot when you're when you're that that that amateur golfer and you're shooting 75 now now doug, you're that guy, right? You're the guy that every invited scrambles your the guy. No, no, no, I need to be with that guy, that's my teammate, that's my teammate, right? So the first and foremost, it looks on the Driving range when you hit balls, like there's like three or 4 people that are doing this shit. Yeah. Who's that guy? What's that sound? That sounds when you get that sound? It's the compression, right? Yeah. All right. How do we do it now? The first one?
This is kind of a tough one to here, but it's the truth. And to be honest to be a little backstory when Mark and I were doing this this draw, this one, we could have done this one for everyone quite frankly. But the truth of the matter is is that driving distance is really, really important, especially for that guy. Breaking eighties. So, um the truth is that the players that are shooting in the eighties on average and this is a whole, we could do a podcast on this in itself of how players, how far players actually hit the golf ball. Right? But the truth is that the 80 shooter on average hits the driver about 2 35. Now, they might hit it to 60 but then they hit at 1 80 then that's the average of 2 35. Right? So the fact of the matter is we need, they're there, we need their driving distance KPI to be over 2 50. And the reason why that is it kind of goes back to this toe tap feeling that we talked about earlier. But the fact of the matter is that there's two things is that, um, and this is a whole other discussion itself is, but players amateurs, we need to teach you guys and we can help you guys at the gulf from everywhere if you want.
But like, we need to figure out ways that you can learn how to properly sequence your, your downswing what I mean by that is like how to actually create efficient energy. A lot of players that come through the golf room, I would say most of them have their weight way too far on their back foot. And if you think that you don't have your weight on your back foot, I'm telling you, you have your weight on your back foot, that's you, if you don't think you are, you got it. So the fact of the matter is we wanted to, we need to get our pressure moving towards the lead side early and then we also, and this is kind of based by the science is like we need to get our arms and our hands and like some separation, we need to create some speed and some whipped kind of like we're like snapping a towel down at the golf ball because us rotating and like you guys do at the top and rotating this chest faster while your chest is super strong, it's not necessarily fast, right? So we need to create like how to how to work on your proper sequencing, which is kind of like some, you know, you see a lot of stuff on T.
P. I. Of like going through this stuff, we do it at the gulf from everywhere, so that's that's kind of you know, going through that stuff. The second thing is simply um approach shot proficiency and this is the one doug that on the PGA tour. Actually, a lot of people say, hey you know, drive for show putt for dough. The truth of the matter is that the guys who are really really good hit it close to the hole, they don't even necessarily put that good, like Rory for example, amazing ball striker, one of the best in the world, not that good of a putter just by stats right, obviously, but way better than I, but so the fact of the matter is we need you we need you guys in the eighties to the seventies, we need you guys hitting it closer to the hole. And on average the 80 shooter hits it about, they hit it from 1 25 to 1 75 you guys hit it about 42 ft from the hole. The 90 shooters hit it about 56 ft from the hole, and the scratch golfers hit it about 32 ft from the hole.
So the goal would be if you guys were using a program like arcos or birdie fire or something, capturing some stats from 1 25 to 1 75. And can you get your average proximity inside 40 ft and if you could do that, you're gonna be on your way to shooting in the seventies. And quite frankly, there's not really a magic formula for that doug. It's really you need to get some lessons and you just gotta get you gotta get your swing more efficient. I like the I like the next step right here, I think this is something Kyle that You have to do if you want to play better golf, like if you're trying to get from the 80s into the 70s. Yes, and it's that it's that momentum, it's that momentum one, right? And momentum is such every time I play golf doug, you know, we, you know, we teach all these lessons and we do this stuff and then I go back and so I always try to play a lot and play some, you know, like once a week or whatever, we do a lot of playing lessons where I go, just to keep me like, okay, this is golf because while we're working in the lab here in the golf room and we got technology and cave s and body tracks and focus bands and track man's and blah blah blah blah blah, like we're just hitting golf balls into a screen.
That's it. There's also the art of playing golf and the art of playing golf is scoring and one of the best things that we can do is help you make more, have more one putts and on average you 80 shooters, you have an average of 5.61 putts per round. The 100 shooters is 3.8 and we, we want that goal to be have a Kpi of six or more per round because doug like when you play today and this is, we can kind of go back and forth when you play today. Don't call me, don't call me out like that. I'm just gonna say you played great today, what did you? 67 under par? Right? Amazing. Think how many, a little of those like one pots are like, hey you make your birdie pot or you make your par pot or whatever it may be that like fuels the entire round today. You know, I had a different one that fueled around the day but I do agree actually hold out a bunker shot for par. Who? Nice, I hate a green side in one and I bladed it over the green and then I chucked it into the face and then I hold it for park.
So you got it, you have, you had that ground, the green conquered that. We talked about, you know, there's no sand in the damn green, what's my fault? What they're saying in the bunker is like clunk but it's just, it's one of those things you talk about momentum earlier and little stuff like that you can write off of and that's kind of what got the putter hot. The fact I didn't have to use it one whole was like, oh I can have low putts today and then they started rolling but Kyle look, I don't mean I can't thank you enough coming in here and we're talking about how to make people better, how to lower your handicap with not a lot of effort Kyle people are gonna want to know how to get from 70 to 60 but you got to pay for that. I'm sorry, you're gonna have to Kyle tell them how to, how to find, you get the best instruction engulf the best thing I would do is come follow us at the golf room on instagram. I mean I give a ton of content. So the come follow us at the, the underscore golf underscore room on instagram. If you go to the golf room everywhere and you want, if you're trying, if you're out there trying to figure out like, hey, how do I build a swing where I'm doing first things first and not second things first because quite frankly doug under, you know, under what I've noticed is that a lot of amateur golfers like they try to fix flipping or early extending or whatever it may be.
You're trying to cure something, which really is stemming from something else. So with the golf from everywhere, like I've built this thing called the master plan, which is allowing players to go through their golf swing systematically. And the best part about that is that when the players get that, they get a free lesson, like they can send us their video and we're going to tell them what's up and say, hey, here's what you need to work on and it's completely free, like no hidden costs. So you can kind of go to the gulf room everywhere dot com or come visit me in Dublin. Um, after you can come to the golf room, just go to the gulf room dot com and find it. But um, you know that, that breaking 72 60 we'll have to tell you that one off the record because I think you'd like to hear that. Absolutely no, you gotta pay for that shit. There's something you've got some stuff is free, like helping somebody not shoot 100. That's like charity. Like no, that's you need that. You have to do this. So Kyle Morris, I can't thank you enough. Coming in here, birdie's not bs you know the dude instagram, facebook, twitter thirties, not bs dot com? Where else? I don't know. Y'all know. Bernie's not Bs you already know. Send us your questions. I'll let your boy, man and uh we're gonna bring you back from some other stuff.
I got some ideas, man, but hey, we'll holler at y'all deuces, See it? Mr Merrick. Mhm. Yeah.