In conversation with Carren O'Keefe, Executive Creative Director at AnalogFolk, Amsterdam. In this episode, we discuss how to navigate from ego to empathy and how to help people shift to a more down-to-earth operational model. Plus practical tools on how to recognise your own self-saboteur and how to stay humble and grounded.

Carren O’Keefe is the Executive Creative Director of AnalogFolk in Amsterdam, an independent global creative agency that uses digital to make the analog world better. Prior to relocating to AMS in 2020, Carren founded AF’s Portland, OR office and helped oversee creative across the US region. After decades of award-winning work for some of the world’s biggest brands, Carren’s passion and mission is to make this industry, and the world, better than the one she came into. In 2020, after AF received the honour of Campaign’s Global Digital Innovation Agency of the Year, she was a part of the council who created a new north star for the network - be an impactful agency of change for people, brands and society in pursuit of a better world. Her most recent work for Nike is a demonstration of this. The Nike Mind Sets series looks to destigmatize conversations around mental health and help people use movement to positively impact their mental well-being.

Mentions: University of Chicago, NBA, Positive Intelligence and Anthony Burrill.

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DOPA (The Department of Pro-Activeness).