Oh my goodness, it is 20, I cannot believe it and I don't know about you, but january is a time for me when I'm feeling so invigorated for the year ahead, I'm full of energy, new goals, dreams, excitement, it's a time for me to learn new things and set my intentions for the rest of the year. And with that in mind I love to dig into new podcasts like success story hosted by scott D Clary and brought to you by the hubspot podcast network. This is truly one of the most useful podcasts in the world featuring conversations about sales, marketing business and startups with super successful people in the industry. So if you're in the mood for some fresh energy, I would highly recommend starting with episode 189 called how to build an iconic brand with joe foster, the founder and Ceo of Reebok. It is a pretty wild ride. You can listen to success story wherever you get your podcasts. Welcome back. Here Are the six quick questions.

Mhm So question # one is, what's your, why, why are you doing what you're doing? I grew up very corporate America, I didn't really know what entrepreneurship was. I didn't understand this whole concept and I certainly was not of the mindset that you can create your life exactly how you want it and after I found that out, I became very dedicated to helping other people realize that too. And for me to even be able to just share with one person that they are in charge of their future that they get to choose um that just because you've been doing something Or often times it's like, oh I do it that way because that's the way it's always been done. Or I do it that way, because that's the way it's supposed to be like challenging that and understanding that no, you get to choose whatever way you want to go. Um and that's my wife is helping other people realize that mm I love that. Love that. Very cool question. Number two is what do you think has been the number one marketing moment for entrepreneurs on fire?

Oh wow, that's a great one. Um You know what, when I look back on our journey, something that was so exciting for us because it was brand new and it we were we were just entering a world in so many different ways that we were very unfamiliar with um is when john launched the Freedom Journal and we decided to launch it with Kickstarter and that whole process of creating a physical product, which was the first time we had ever done that. We'd never marketed a physical product. We'd never used Kickstarter before. Um and that whole campaign we reached out to, you know, those people that we've connected with on our journey up to that point and the marketing campaign that was put together purely from the incredible relationships that we had built through the podcast. It was really reaching out to pass interviewees. So, you know, it all went back to the podcast but it was really incredible to see, we hit our goal within the first day on Kickstarter and we went on to generate um yeah, I mean it was it was a really special moment um I'm so grateful that we treated it like a true launch two, like we did an in person launch party, we were living in SAn Diego at the time, so we had a bunch of people come out and celebrate with us, We had like the Kickstarter page up on a screen, so everyone was watching like as we hit our goal and it was a really cool moment um you know, to be diving into something brand new and and to have those people around us supporting us, that was a really a really special moment.

Gosh, that sounds amazing, and how much did you generate in the end, I cut you off a second ago, No, yeah, we ended up getting to $453,000 on Kickstarter. Oh my God that's crazy, wow, it totally blew our minds. That is amazing, wow! Question number three is what's your go to? Business resource, outside of your own resources. Obviously when it comes to book, podcast or newsletter, I love Essential ISM by Greg Mcewan, it's an incredible time management book for anyone who feels like they kind of struggle with, like focus or staying present in their work. Essential ISM by Greg Mcewan my hand, I'm also a huge fan of T harv Decker's Secrets of the Millionaire mind. That was a really big like money mindset shift book for me. Um It's definitely one of my go twos And for a newsletter um I love James Clear. James Clear is big and like the habit space um and he has a 3-1 newsletter he calls it, it's a weekly newsletter, it's one of my favorites to receive.

So if you're not opted in for that I highly recommend it. I'm going to be signing up. I didn't know he had a newsletter that's so cool and it's I love it because it's like a really quick hitting um just yeah, it was super inspiring. Amazing. Thank you. Question number four is how do you win the day? What are your AM or PM habits as we've just been speaking about that help you kick your goals? Yeah, definitely. Um The night before, I'm always kind of preparing myself mentally for what my next day looks like. So I'm never starting my day, like not knowing or being prepared for what's ahead of me. I do that the night before, which I find incredibly helpful because that way when I get to my um work time in the morning, I'm able to dive straight in rather than like sitting there and trying to wrap my mind around what I have going on that day um and really just being diligent about task management. Um I use a sauna for task management and I also use it with projects and to work with our team and that has been a really integral tool for me in terms of um you know, I'm never like shuffling papers or trying to figure out what I'm supposed to be working on.

I just put everything in a sauna. You can put due dates on it, you can keep notes, you can add attachments. Um It's a very simple system that is very all inclusive to where when I sit down in the morning, I pull up my asana and I know exactly what I have to do that day. So there's no guessing which I think is incredibly helpful when you're trying to be productive to not have to spend any of your mental bandwidth wondering what you're supposed to be working on. Gosh! Absolutely. 100%. Love Asana Question number five is if you were given $1000 of no strings attached grant money, where would you spend that in the business? And it's more to highlight kind of what your most important spend of a dollar is. Mm Okay, that's a great question. Um Team. I'd probably spend it on team or you know like contract services. Um I know we talked about it a little bit earlier in this episode but um you know, we're big on content marketing.

So we really don't spend advertising dollars per se. Um We don't do like facebook ads or anything like that and feel very grateful for that that we've built a business on content marketing. So, um yeah, I think our spend is probably a bit different from a lot of companies and businesses and that Um, those funds would be allocated, I would say two team amazing. And last question question # six is how do you deal with failure? What's your mindset and approach when things don't go to plan? Hmm. This is definitely has changed for me over the years. Um, I feel like I've become a lot better at dealing with failure as I learned more and grow more. Um but it's absolutely in this moment in time I have, I feel like I have the ability to take a step back and look at it and try and understand what went wrong versus um getting really down on myself, frustrated, mad angry any of those types of things.

Um, being able to separate myself from it and just say, okay, that didn't go the way that I wanted it to or that I thought it would. Why not? And being able to reflect and evaluate on that so that those same mistakes don't happen again and so that you can approach things better the next time I feel is incredibly helpful. Absolutely. That one's a, a learning curve that were, that we all go through. It's not easy. It is not easy kate, thank you so much for taking the time to come on the show today and share your learnings with entrepreneurs on fire. So far. I'm just in awe of what you guys are doing and thank you so much. I super appreciate that. Thank you so much for having me on. I really enjoyed our chat. Hey, it's Doom here. Thanks for listening to this episode of the female startup club podcast. If you're a fan of the show, I'd recommend checking out female startup club dot com where you can subscribe to our newsletter and learn more about our D I Y course the ads, N.

B A. I also truly appreciate each and every review that comes our way. It might seem like such a small thing, but reviews help other heirs find us. So please do jump on and subscribe rate and review the show. And finally, if you know someone who would benefit from hearing these inspiring stories, please do share it with them and empower the women in your network. See you soon. Mhm, mm hmm.