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6 Quick Questions with Aimee Yang, founder of Better Brand and The Better Bagel (part 2)

by Female Startup Club
February 8th 2022

Today on the show we’re chatting to Aimee Yang, the founder of the one of the most innovative products in the food industry right now; Better Brand. Better Brand is a consumer food tech company usi... More

are you on the lookout for a new podcast? To listen to Being boss by Emily Thompson is brought to you by the hubspot podcast network, and something I love about this show is getting the chance to support my community of fellow creators and business owners. Being boss is an exploration of not only what it takes, but what it means to be a boss as a creative business owner, freelancer, or side hustler, and I know it's going to resonate with so many of you who are listening in, so if you like, female startup club, trust me, you're going to love being boss, Welcome Back. Here are the six quick questions. So question number one is, what's your why, why are you doing what you're doing? Um impact? You know, I think what we're doing has the ability to really change the entire consumer experience of food, um you know, I think we can inspire and encourage a world without unnecessary limitations or barriers and truly inspire and encourage people to to step out and and you know, and be themselves right, and and believe that the impossible is possible.

And also, just again, Jordan, that's the impact of improving human health on a macro level, you know, and it was so interesting, I was I was speaking to to follow my team and we were just we were talking about, like, everything we were working on, and she said something that, you know, I've never had before, she was like, wait, so this is kind of the difference between life and death, and I was like, like, and and we just had this moment where we were like, we're working on something, you know, really powerful here. That is crazy, that's some serious purpose right there. I love it. So cool. Question number two is, what do you think has been the number one marketing moment so far? I think. Well, I, we really love our branding, I think having just this incredible group of investors and supporters behind us um in driving forward marketing has been great. So you know, like Patrick Schwarzenegger and and recently, who led our recent rounds, Alexis, Ohanian, um you know, just on these large platforms, like speaking about the product and sharing it and Um you know, having him like seeing that on their social platforms and and as part of 776 I think has been really, really special.

The, the bagel review moment, Alexis reviewing the bagel. So funny, So good. I was like, I need to see more of this content. I want you to review things more often. It's really good. Oh my God, I should we should pitch that to him. Oh my God, you should like a, like a spin off channel just reviewing things. I love it. Question # three is what's your go to business resource when it comes to like a book, a podcast or a newsletter. I love um this weekend startups. Okay, I don't know that one, I'm gonna have to sign up, Jason Calacanis very, very good. I actually, recently read a book on, on Elon musk and his journey. Um, and I would encourage everyone to read it. It's, it's so absolutely inspiring. Um, and just in terms of his, his work ethic and what I think it really takes to build something brand and special and the compromises you made along the way, you know, it's, it's really inspiring.

Do you remember the name? It's Elon musk and it's written by the first thing is Allison. Um, but it's like the race to space or something like that. Great. I'm gonna look it up and put it in the show notes. Question number four is how do you win the day? What are your am or PM rituals and habits that keep you feeling happy and successful? So I will say, you know, my day is pretty heavy. Um, you know, I don't think there's been a week since launch where I haven't worked 80 to 100 hours, but I love political. You know, it's easy, it's there and it's become, you know, part of, part of my routine certainly. Um, and I think just being with the team is, is really energizing, you know, because it's like all these incredible people who are working towards the same goal and, and honestly it's like work doesn't feel like work. 100% love that Question.

Number five is what's the worst money you've spent in the business so far. Um. Mm hmm. I don't know think and we bought some mirc. I think we ordered more than we needed And there you go. And last question question # six is what's been a major fail that you can share and how did you deal with it? And I can't think of, I think maybe when we launched, you know, being for lack of better words unprepared on the fulfillment end I think was was, you know, something that we could have definitely done done better on and and with and and not having to have gone out of stock, you know, a week in and and not having to have, you know delayed fulfillment. Um, but you know, it's something that we've really built up over time and now we're working with, you know, a really high functioning, incredible three pl to, to help us navigate and have brought on, you know, incredible leads on the team on the operations side.

Um, but that was definitely a learning point is, you know, you to be ready in that case and we were not and you are now that's perfect and as much as we can be, you know, I things are moving fast always and I think we're always iterating and figuring it out as we go, but but we are more prepared now than we were that love it. Are you going to ship globally or do you already shipped globally? We don't get global yet, but that isn't our plan. Great love that for me and I feel like you have a promo code now is the time. Tell us about the promo code. Hi girl, H Y P E G I R L. Um and you know, do me or may not have a new book. That's also, it's 10% off, you know, products and we just really want everyone to be able to try it and enjoy it and um get your feedback.

Thank you so much. I love chatting with you. Amy, thanks for coming on the show today guys, thank you so much for having me. Hey, it's doom here. Thanks for listening to this episode of the female startup club podcast. If you're a fan of the show, I'd recommend checking out female startup club dot com. Where you can subscribe to our newsletter and learn more about our D. I. Y. Course the ads, N. B. A. I also truly appreciate each and every review that comes our way. It might seem like such a small thing, but reviews help other heirs find us. So please do jump on and subscribe rate and review the show. And finally, if you know someone who would benefit from hearing these inspiring stories, please do share it with them and empower the women in your network. See you soon. Okay, mm hmm mm hmm

6 Quick Questions with Aimee Yang, founder of Better Brand and The Better Bagel (part 2)
6 Quick Questions with Aimee Yang, founder of Better Brand and The Better Bagel (part 2)
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