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6 Quick Questions with Haley Russell, Founder of Chippin (part 2)

by Female Startup Club
February 22nd 2022

Today on the show we’re learning from Haley Russell, co-founder of Chippin the pet food biz for dogs.

Chippin creates high quality pet foods that reduce the eco pawprint by developing pro... More

are you on the lookout for a new podcast to listen to Being boss by Emily Thompson is brought to you by the hubspot podcast network and something I love about this show is getting the chance to support my community of fellow creators and business owners. Being boss is an exploration of not only what it takes, but what it means to be a boss as a creative business owner, freelancer or side hustler and I know it's going to resonate with so many of you who are listening in, so if you like female startup club, trust me, you're going to love being boss, Welcome Back. Here are the six quick questions. So question number one is, what's your wife? Why are you doing what you're doing? I am really excited and passionate about the ability to drive positive change as we call it P A W and I saw that there was this huge problem and nobody was doing anything about it and so I wanted to give it a go and figured why not me?

Exactly why not. You love that, I love that feeling well, I'm not feeling like um you know what I'm saying, that thing, Question number two is what has been the number one marketing moment so far. The launch of our daily food was fantastic. We were able to really bring together media. We had a feature and Forbes are pa ambassadors shared out the launch of this wild cut oven baked food overall social channels and we had this awesome landing page about the next wave of pet food and so I think the world oceans day June 2021 for us was a moment in which we really brought together all of our learnings and put them on display in one single day. That is so super cool.

And I love that you did it on one of those days that you can also like continue to celebrate you know, throughout your life, very special. Exactly. What's your go to business resource when it comes to book podcast or newsletter. I am a big fan of crowdsourcing and tapping into a variety of resources. So I love talking to other founders. Um, and so one thing that is my go to is, if I see somebody that I think is doing something really interesting, I will always reach out to them and try to get a one on one conversation. I love that networking is so key, So cute Question number four is how do you win the day? What's your AM or PM rituals and habits that keep you feeling happy and productive and motivated. I start every day by walking my dog, Kingfisher and I go on a walk. I try not to look at my phone before that walk. So I have a no technology start to the day and time to move enjoy, experience nature bond with my dog and then wait, wait, wait, don't tell me you're going for walks in the morning at negative six degrees or 20.

I think you said 20 F degrees. That's like he needs to walk, no matter what? It's, it's very cold here. He's more 50, lb so he can't just stand my partner. He has to go out. He has to go out. You get some cold therapy. That's what you're saying. You have cold. It's almost the equivalent of going into a freezing cold body a body of water. Oh my gosh, sorry, I cut you up. Please continue. No, I mean that's the big one trying to try to start without technology, move my body, spend time with animals. Eat great food. Um, for myself as well. I love it. All the good for the soul stuff. Question #5 is what is the worst money you've ever spent in the business, small or large? The worst money, we've definitely made a handful of mistakes. Um, I am not somebody who likes to dwell on things and always take it as a lesson learned and and move forward.

Um, I think it's so it's worse money to me is something where you don't get any learnings and there's just nothing productive that comes out of it. So I feel like recently some of our, some of some facebook money spent, Maybe it's the worst money that hasn't been productive. I hate that for you. That, that can be a real, a real stinker. And question number six, last question is what's been a major fail or mistake that you can share and how did you deal with it? I think it's an entrepreneur. One of the things that I've learned that this is the first time that I am starting a company. I worked at early stage companies and so I tried to always take whatever I could that I didn't like about my past experience and avoid that to the best of my ability and starting chipping. Um, but being the one in the founder seat, I've really, really realized the pace at which you need to act is so fast and I think this is not specific, but I think one of the biggest things that can say that maybe helps from an advice standpoint is if something is not right, if it's your packaging or if it's a contractor that you're working with and it's not going well.

Acting quickly has been one of my biggest learnings because it is rare that it gets better, it's usually just gonna get worse and so you need to just take action and move forward. You don't want to be impulsive, but I have learned much more so how to identify a problem and act swiftly because you don't have time to lose Amen. I also love the word swiftly when you think about it, it's a great word, thank you so much for taking the time to come on the show today and share your journey. I am so grateful. Thank you so much. Thank you. Hey, it's Doom here, Thanks for listening to this episode of the female startup club podcast. If you're a fan of the show, I'd recommend checking out female startup club dot com where you can subscribe to our newsletter and learn more about our D I. Y. Course. The ads, N.

B A. I also truly appreciate each and every review that comes our way. It might seem like such a small thing, but reviews help other heirs find us. So please do jump on and subscribe, rate and review the show. And finally, if you know someone who would benefit from hearing these inspiring stories, please do share it with them and empower the women in your network. See you soon. Mhm, mm hmm.

6 Quick Questions with Haley Russell, Founder of Chippin (part 2)
6 Quick Questions with Haley Russell, Founder of Chippin (part 2)
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