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6 Quick Questions with Lynda Truong, Founder of Love & Pebble (part 2)

by Female Startup Club
February 24th 2022
00:12:02
Description
I am SO excited about this episode, Lynda was a longtime listener of the show and we got to cross paths having her share her story behind Love & Pebble, the beauty pops that have been taking Tiktok by... More
are you on the lookout for a new podcast to listen to Being Boss by Emily Thompson is brought to you by the hubspot podcast network and something I love about this show is getting the chance to support my community of fellow creators and business owners. Being boss is an exploration of not only what it takes, but what it means to be a boss as a creative business owner, freelancer, or side hustler, and I know it's going to resonate with so many of you who are listening in, so if you like Female startup Club, trust me, you're going to love being boss, Welcome back. Here are the six quick questions question number one is what's your why, why are you doing what you're doing? Like growing up? You know, I was really self conscious about my skin and I want to help others feel confident in their skin and you know, we don't promise flawless skin, but it's just feeling good in your own skin, and you know, there's just something very therapeutic about self care and self love and that's what our products really bring out.

It's that it's just taking time for yourself. And you know, I got an email like a couple of months ago about this lady who has she, you know, she suffered from anxiety and depression and she was really excited about using our beauty pops every night for for like nighttime routine and you know, it just really helped calm her and soothe it was like really soothing for her, and that's that's why we do this. That's that is my why Yeah, that's that's impactful. That's powerful to receive something like that. I yeah, I can see that question number two and I guess we've already covered this, but maybe maybe we'll see if there's something else that can come through what's been the number one marketing moment or maybe the second or third, so that we don't go for the viral Tiktok video. Yeah, just, you know, I'd say for us, it was like shark tank really put us on the map, being able to share our story and then yeah, like Tiktok doing, you know, just showing like sharing our story and like being authentic and genuine.

Mhm I love it. Question number three is what's your go to business resource when it comes to book podcast or newsletter? So I love listening to your podcast. I have it. Yeah, I just hear, love hearing other people's story and just kind of knowing that I'm not, you know, like that we're not doing this alone. Like, you know, other people are going through the same things that we are. Um it just gives me a lot of like insight on like what everybody else is doing. And then I do love reading books and just talking to other friends that are entrepreneurs to, we're also like in this, in the same industry. 100%. How did you find us by the way? Um so I found your instagram. Oh wow, that's so cool. Oh my God. Yeah, I was like, yeah, I found your instagram and then I found, and then I started looking you up on Spotify and I started listening to you, so loved that for me and for you. Yes, question number four is how do you win the day?

What are your AM or PM rituals and habits that keep you feeling happy and motivated and productive? Um so trying to wake up early and really seizing the day, like we get up and I have my morning Macha and um I listened to like some relaxing music just to kind of get into the zone and then get started with work. I think the morning ritual is really important. Yeah, if I'm like in a bad morning routine phase, it's pretty tough and I mean like kind of a bad one at the moment where it's just a bit all over the shop. You know, sometimes if you drop a habit it kind of just throws you and then you kind of dropped multiple habits and you're like, I'm in a bit of one of those like bad routine phases. I really need to get back into like the non checking of the phone. That's my biggest one. I'm really bad with checking my phone at the moment. Same here. And like, you know, for me it's just starting kind of slow because it's like, I, I would, I used to wake up check emails and I would just be so overwhelmed and you know it?

And then I would start off not happy or just feeling like I had like a long list of two DUIs. But now I just kind of ease into it. I listened to some music meditate and I feel that's helped me a lot. Mm hmm. Yeah. I need back into that kind of rhythm. I get that like feeling of it's not the word isn't necessarily anxiety. Like it's a form of anxiety, but it's like this just like bubbling feeling of like, I don't know. I don't know. But I hate it. I need to get rid of that. Anyway. Next question question number five, What is the worst money you've ever spent in the business today paying for influencers? I and I know that I think that influence, it's really important to have influencers. But not I we don't, I don't recommend paying a lot. Because it's I mean, I think that you should pay what they're, you know, like there, what they require or what they're worth. I do believe like, you know, there are some influencers that do align with our brand, but for us, um, we just didn't know how to find influencers that understood our brand or understood our products.

So, you know, we hired some influencers, We paid them a lot of money and I don't think that they were really, they really understood our products. So that was just a really bad experience for us. How much did you spend? What's the most expensive campaign you did? Yeah, we did like one that was like $5,000 and they did a video and it was just not, you know, it didn't get much engagement and I don't think that she really understood our product and we were just really kind of disappointed because if I think that doing it organically is better, like people that reach out to you and you know, want to try your product works are excited about your product. I think going the other way where you're like looking for influencers, it's like sometimes they're not really passionate about it and so it kind of shows through when they're in there, you know, content. Yeah, and that's a key, a key learning 100%. You really need to tap into people who are already excited about your product, who really are going to authentically authentically speak to their community and their audience with with love.

It makes so much sense. Yes. And I'm all for paying influencers, like as long as I know that they're really passionate about our product, like we, you know, we're we're all for it, but I think that um it's just if you're like going out there and just looking for influencers and not really knowing if they like your product or not. I don't, I don't recommend that because it does get really expensive. Mhm Yeah, 100%. And last question question # six, What is a major fail or mistake that you can share and how did you deal with it? I guess we partnered with a three pl company and that was a really bad experience because they were small and they, you know, they, which like we wanted to support them, but it's just, I don't think that they could have, they could handle are like the capacity they couldn't handle the number of orders that we had. So I think that you really want to think like for the future, like plan for the future and not just go with someone that's like small or affordable, think big and know that if you know if you do go viral, if or if something does happen like are they capable of growing with you because that can really mess up a lot of things.

Yes, that's also a key piece of learning. They're like 100% you want to partner with people that have the ability to scale, that have the ability to move with you while you do and kind of like have the systems and processes that are just, you know, tried and True and tested from like huge other brands. Yes, That's a real good one linda. Thank you so much for taking the time to come on the show today and share your journey with love and Pebble, this has been so lovely to meet you. Thank you so much for having me hey, it's Doom here. Thanks for listening to this episode of the Female startup Club podcast. If you're a fan of the show, I'd recommend checking out female startup club dot com where you can subscribe to our newsletter and learn more about our D I. Y. Course. The ads, N. B A. I also truly appreciate each and every review that comes our way. It might seem like such a small thing, but reviews help other heirs find us.

So please do jump on and subscribe, rate and review the show. And finally, if you know someone who would benefit from hearing these inspiring stories, please do share it with them and empower the women in your network. See you soon. Mm hmm.

6 Quick Questions with Lynda Truong, Founder of Love & Pebble (part 2)
6 Quick Questions with Lynda Truong, Founder of Love & Pebble (part 2)
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