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6 Quick Questions with Sandy Lin, Founder of Creobase (part 2)

by Female Startup Club
March 17th 2022
Today on the show we’re learning all things TikTok from the TikTok queen herself, Sandy Lin. You might be like me and followed Sandy’s account back when It was called Small Business Tips (now @bysandy... More
are you on the lookout for a new podcast? To listen to being boss by Emily Thompson is brought to you by the hubspot podcast network and something I love about this show is getting the chance to support my community of fellow creators and business owners. Being boss is an exploration of not only what it takes, but what it means to be a boss as a creative business owner, freelancer or side hustler, and I know it's going to resonate with so many of you who are listening in, so if you like female startup club, trust me, you're going to love being boss, Welcome back. Here are the six quick questions question number one is what's your, why? Why are you doing what you're doing? I am doing what I'm doing because it's truly bringing Joyce, but I couldn't think of a day that I will not be doing what I'm doing, that's the thing, like it just wouldn't stop me.

I, I couldn't think of other reasons why I'm not doing this, like I feel like it's just such a bad answer. No, it's a great answer. But when you're passionate about things that you're doing, you just know and you want to keep going and nothing can stop you. I love that, that's so cool question number two, what has been the number one or your favorite marketing moments so far? My marketing moments so far, when I on the receiving end, I think that so like I was the influencer and I was connecting brands to influencers and I connected this Lincoln bio brands called Jamie dot ap to this amazing content creator on Tiktok and the video went semi viral over like so 70 K and I just saw her sales go off the roof and like, oh this is awesome. And it was, and you just saw the track, like the entire charter was like flat, flat, flat.

And when that video launched that week the charter went haywire and then we got another influence on board And that video went like 50 k and it went haywire again, we're like, oh wow, this is insane. Like the value that influencer marketing and Tiktok broad is absolutely crazy. That's so cool. Just a quick side question with career base, are you going to be offering that kind of more hand to hand tailored service as well? Still? Yes, So we'll be, there will be a free plan where you can connect with influencer by yourself and then there will be a pro plan where we offer these types of services as well. So cool, I can't wait. That's amazing question. Number three, what's your go to business resource when it comes to newsletter, podcast or book, newsletter is published press. So it's e commerce is not e commerce is a creator economy based newsletter. So I'm very integrated in the creator economy. So that's by Colin and similar and that's also my favorite podcast Collins Samir in terms of business resource, are we like y Combinator, they have a startup school and their resources in terms of how to market, how to raise fundraising, crowdfunding, anything you can think of is in there and to find really cool products.

I love product hunt. Product hunt's like, it's like the gem like how the coolest launching products and it would just save your life sometimes and from the product you found you were like, oh my God, this is awesome and you'll just continue using it. You I know all three things that you just mentioned, but I haven't looked at any of those three in such a long time and I am going to be on there today. Looking back through all of that. I'm gonna link in the show notes for anyone who also wants to check them out. They're such good ones. Thank you. Question number four, How do you win the day? What are your AM or PM rituals and habits that keep you feeling happy and motivated and productive. I work out like I work out every single day. I used to hate working out, never work out a day in my life for four years and then like I picked it up recently like six months ago and it has changed my entire move my life and it was my dogs, my dogs are just like my, my love of my life, looking at them, playing with them walking with them has always been the wind of my day.

I'm like so with you there. My win of any moment in any part of my day is my dog. She is the joy of my life. Yeah. Not my husband. I mean if you ask my husband who his favorite is. It's a very clear direct answer that it's sweetie. He's like I love her more than you. It's very obvious. He says it. He says it straight to my face. He loves her a lot. It's very cute. Question number five, what are you up to? Question number five, what is the worst money you've spent in business? And how much was it like a money mistake? The worst money I spent was on a developer that I didn't need. So I spent 8K. on a developer and the reason why is not needed is because the business model was invalidated. So it was a unused product that I I should have done my market research better and my market fit better. But I didn't thought of that and I spent the A. K. Out of the crew and now I'm like, it's a great lesson though.

It's okay, Wow. So kind of like you had an idea, you just went all in hired a developer were like, here's you know, let me why you 80K. Build this thing and then afterwards you're like I'm not pursuing this business. Oh damn. That's a that's a tough lesson to learn shit. Who what was the idea? Do you share that? It was an e learning platform. I thought it was great. I pitched it to, like, investor, we got some people that are interested in investing, but you know what, investors in this, like doesn't count. You need to interview your audience, you're retired audience, like, like, that's the biggest thing. But yeah, it was a great lesson though. Great lesson. 100%. And last question question number six, what's just a crazy story? Good or bad that you can share from business? Oh, from business? Oh, I don't know if I can name any names, but no, I'm not, I'm not going to name any names, but it was a it's a huge, huge company and it's actually incoming creation as well.

We're we're we're supposed to be partying up on this marketing journey partnerships. And we we talked and I think partly it's also my fault. And then I was like, okay, let's let's see where this takes us. And then we start doing content creation together. And I link them to a creator as well. After a few months of partnership, they did never paid us with no, like, no payment at all. They ghosted us and we messaged them on a few, a lot of different platforms. They replied with, oh, we would like to partner you up with you again. And I was like, hell no, what are you talking about? Like, baby first? So that was an interesting story. It was a ongoing partnership for us, Probably 3-4 months. They got a lot of content out there, a lot of marketing out there, which is interesting because it was, it's a huge huge company that's crazy ship. So they've never paid, you Know, never ever paid us and the creators, so there are 10 creators on that lost like on that list and none of us got paid And the we one of the creator has over one million subscribers and she actually met with the founder co founder of that company, which is a huge, huge name and she's, she is a insane entrepreneur.

They've gone to the phone and The entrepreneur was on a beach party and she was 10 minutes late to the call and she was like, Okay, let's make this quick five minutes in and she's like, okay, I think that's it, let's get off. We're like what's going on? Like, wow, like that's what like we're worth. Um so like it was an interesting learning curve for sure. That's crazy. You know what I don't understand as well as like why not just charge up front or even a deposit. Like I find a lot of businesses also want to pay like when I think about sponsorships and things like that businesses want to pay after the fact and I'm like, well like then I have to chase you and like I'm a, you know, pretty much like one woman full time on this kind of thing. So like shouldn't I just be focusing on what I do best, which is create content and not accounting and like you should just either pay or pay a deposit and then we're good to go anyway. I think it's a weird thing. You don't go into a restaurant and then I guess you pay after the fact, okay, you don't go into a retail store, you buy something and then you use it.

It's weird. Doesn't make sense at all. And this is like the biggest thing where in the creator economy, that's, that's what happened. But if you think of any type of industry, you get paid up front or a deposit. So yeah, it's a clear creole base. We're changing that. So that's good. Yeah, I love that. We'll have to do a part two once carrier based launches and we can talk much more about like the influencer side of things. Your best tips for how to work, you know, successfully with influences and from both sides of the spectrum for brands to and this has been so cool. Sandy, thank you so much for taking the time for come on the show and share so many cool tips and tricks and bits of learnings from your journey. You're amazing. Thank you so much. I'm super excited about your book launch as well. Not sure of you talk to that about yet on the podcast, but yeah, yeah, yeah, yeah, yeah, yeah. About it all the time. Okay. Yeah, great. All right, thank you so much.

Hey, it's Doom here. Thanks for listening to this episode of the Female startup Club podcast. If you're a fan of the show, I'd recommend checking out female startup club dot com where you can subscribe to our newsletter and learn more about our D. I. Y. Course the ads, N. B. A. I also truly appreciate each and every review that comes our way. It might seem like such a small thing, but reviews help other heirs find us. So please do jump on and subscribe, rate and review the show. And finally, if you know someone who would benefit from hearing these inspiring stories, please do share it with them and empower the women in your network. See you soon. Mhm, mm hmm.

6 Quick Questions with Sandy Lin, Founder of Creobase (part 2)
6 Quick Questions with Sandy Lin, Founder of Creobase (part 2)
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