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6 Quick Questions with Maggie Winter, Founder of AYR (part 2)

by Female Startup Club
April 7th 2022

Today I’m chatting with Maggie Winter, founder of AYR.

AYR stands for All Year Round. It is a slow fashion brand and Its mission is to create confidence through clothing. The brand design... More

I can be a bit of a fan girl when it comes to other female podcasters in the business space and I am so sure you're going to know the woman who I'm shouting about today. It's Jenna, co host of the gold digger podcast that's brought to you by the hubspot podcast network. The gold digger podcast helps you discover your dream career with productivity tips, social strategies, business hacks, inspirational stories and so much more. But if you don't know her yet, you should head over and immediately download the episode called Sales 101, a lesson in selling for people who hate it. Listen to the gold digger podcast wherever you get your podcasts Welcome Back! Here are the six quick questions. Mhm. Question number one is what's your wife? Why are you doing what you're doing clothing has the power to be transformative and at its best, it can make you feel like the best version of yourself and our company's mission really is to create confidence through clothing. I love that. And it's so true when you put on a great outfit or like your new favorite dress or the most comfy pair of pants and you feel great, you're like, yeah, I can tackle anything.

Absolutely. So true. Question number two and I'm sure we know the answer to this, but maybe you'll have to either give us the next best answer. If it is this, what has been your favorite marketing moment so far? Can't be the Oprah thing. We have to go for the second best. I'm gonna say that it was um it was catalog and specifically it was this september catalog that we shot on max and her granny in downtown Manhattan and it was the best performing one. It was the best day. It was the most fun and her granny is 87 years old. She's run the new york city marathon twice. She has three grandkids, she is so charismatic and captivating and I loved that. That came through in the pictures on the page and that our audience also celebrated her for anyone listening. You can go to the website right now and see max's granny all over the website. She is on the product page is she's in the editorial content.

She is a really cool cat, very charismatic looking. I love that. That is so cool and that's part of building a business right, is just doing the stuff that truly brings you joy and just has fun. It doesn't need to be serious and stuffy. It can just be fun. I love that Question. Number three, What is your business? Go to business resource when it comes to a book, a podcast or a newsletter. It's podcast, just like this one. Honestly, I think that especially as a female founder, I think women connect so beautifully when they are just in conversation and sharing stories and I think that this kind of format lets people um speak, you know, sort of more intimately or more casually and those are the stories, I'm interested in hearing like I wanna, we're at drinks or coffee or lunch, like I want to hear what's going on with you for real. Like I don't want the um social media, glossy experience really.

I want the real talk and I find that in mediums that are more filtered or more edited like a book for instance, you know, got, got to go through an editor and a publisher and we really are going to clean it up. I kind of like the mess and I kind of like the behind the scenes and I like hearing the voice. So I think that podcasts are the best way to hear these startups stories. Second best only to having having that lunch or having like a conversation on the phone with a friend who's who's doing it. Any recommendations that we need to immediately download. Oh my gosh, I listened to so many and probably a lot of the same ones that everybody else does. But um but I like, I like um how I built this gold standard of course. But I like, Dear Media has a lot of women focused podcasts and I love Lauren Bostic's podcast. I really do. I listen to all the episodes um had a really great podcast and she has got a new one now too I think, but she had one that ran for like one season and I downloaded all the episodes and I listened to some of them more than once because I like I like the, I like that casual vibe of friends talking to each other, and especially in a pandemic world.

I miss that. And so the more casual the better. Um and I love, I also, I also love it as a replacement for office banter. I miss sitting around my coworkers and chatting to me. It's a it's a nice rhythm to here. I love that. Very cool. We're gonna link those in the show notes for anyone who wants to check them out. Question number four, how do you win the day? What are your am and PM rituals that keep you feeling happy and successful and motivated at the end of the day, um the thing that you don't get more of his time and so you've got to spend your time. Well, I can't say that I have like the best rituals, but what I do have, I have the best people around me. And I think that for me, a day where I feel understood and supported is the best feeling I could have and um to have that on the team and at home, no matter what happens in between, that's that's the best. And so just I'm always investing, I think in in trying to learn about communication and to work on trust and communication being really well understood being and being a source of support for the people around me.

So it really is about spending time with people that give you energy and don't take it right. Amen. I love that, and I'm all about that vibe all about it. Mhm Question # five, What's your worst money mistake? Oh, buying too much inventory and buying the wrong inventory, and I mean, I would be horrified to give you a number, but let me just tell you it has more zeroes in it than than I want to have. Um there are specific specific time if we're thinking, not collectively, and we're thinking like summer of this year, we ordered this box of jeans, what are we talking? Do we have any specific examples? It was really the first five years that we existed, we were we were buying product that wasn't always and making product that wasn't always a fit for the marketplace and um the good and bad thing is that I guess the fewest people see your biggest mistakes because you're making them early, but your audience is also smaller and you can accept that inventory in ways that don't spoil your customer experience, but we learned a lot, I think about product and about um our audience in those first five years making products is a quite intense process with a long lead time to it.

And so you're not able to take learnings from yesterday and apply them tomorrow, the way that you can in other parts of the business, it's just a slower, it's a slower cycle, and now we're in a place, I think where all those learnings have been ultimately good investments because they brought us where we are and if you like where you are, you can't be too mad about how you got there, right. 100% so true. Everything from yesterday leads you to today, Question number six. Last question, what is just a crazy story? You can share good or bad from your journey in building air, crazy story, good or bad. Um okay, let me think about that one for one second. Take all the time. You need no rush over here can be a business fail. It can be a great customer view. That was super impactful. It can be something weird happening. It can be a trip somewhere. Okay, I've got one then. Um, so my best best moment personally was that we ended up jamming with nancy Meyers who is just the best, best, best filmmakers she's made like all of our favorite movies like The Holiday and it's complicated and Father of the Bride on and on and on and on and she's such a hero of ours and we ended up D M ng with her and she liked the brand and like the product, but we really regard her.

She's in our company's imaginary Mount Rushmore right with Oprah because she writes female characters so beautifully. She's worked with so many iconic actresses and um, she is just, oh, those are, those are, those are like comfort movies. We make comfortable, comfortable clothes. But she makes like the comfort movies that we love to watch and you never know who you're going to get to meet in this world where you have just, you know, a little phone in an account and we got to meet a hero and that was really cool. I love that and shoutout to nancy. That is so cool. I love that for you. Amazing Oprah granny and Nancy Meyers. That's our pantheon of Ultimate Air girls. That's your, that's your hype crew. I love that Maggie, This was so much fun. Thank you so much for taking the time to come on the show today and share your incredible journey and I'm just so excited. I'm so excited to keep watching you grow you guys is just crushing it. Thank you so much.

Thanks. We'll make sure to get you some air for your next flight. Thank you. Hey, it's Doom here. Thanks for listening to this episode of the female startup club podcast. If you're a fan of the show, I'd recommend checking out female startup club dot com where you can subscribe to our newsletter and learn more about our D. I. Y. Course the ads, N. B. A. I also truly appreciate each and every review that comes our way. It might seem like such a small thing, but reviews help other heirs find us. So please do jump on and subscribe rate and review the show and finally, if you know someone who would benefit from hearing these inspiring stories, please do share it with them and empower the women in your network. See you soon. Mhm, mm hmm.

6 Quick Questions with Maggie Winter, Founder of AYR (part 2)
6 Quick Questions with Maggie Winter, Founder of AYR (part 2)
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