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6 Quick Questions with Tiffany Chen, Founder of Tiff's Treat (part 2)

by Female Startup Club
April 12th 2022

Today on the show we’re chatting with Tiffany Chen, Founder of Tiff’s Treats.

We’ve had some real crackers on the show recently and this is another totally epic story. In 1999, Tiffany Taylor... More

I can be a bit of a fan girl when it comes to other female podcasters in the business space and I am so sure you're going to know the woman who I'm shouting about today, it's Jenna, co host of the gold digger podcast that's brought to you by the hubspot podcast network. The gold digger podcast helps you discover your dream career with productivity tips, social strategies, business hacks, inspirational stories and so much more. But if you don't know her yet, you should head over and immediately download the episode called sales 101, a lesson in selling for people who hate it. Listen to the gold digger podcast wherever you get your podcasts Welcome Back! Here are the six quick questions. Mhm. So, question number one is, what's your wife? Why are you doing what you're doing? So the y for me, in terms of why I keep doing the business would be because we're building something that hasn't been done before. So when we started um warm cookie delivery did not exist at all, and largely to this day it doesn't exist in a major format where we're baking cookies to order, so we don't even bake the cookies until your order comes in and then we deliver them hot out of the oven.

So, um we're building an industry and that's what is so exciting for us, building an industry and building a brand from scratch. Um and that's the why for why we stick with the business. Um the y for tiffs treats is that we're creating warm moments. So one of the coolest things about our job is that it can we found over the years that it connects people together. So if I'm sending you cookies because I'm thinking about you were having this collectible moment um or maybe ordering together just side by side and sharing these nostalgic, warm, comforting treats. Um and we get to see that from people and how much that means to people to be able to show love appreciation, joy condolence. Um and so that's really what gets us and everybody here going all the time is to be able to be a part of those warm cookie moment, warm cookie moments. I love that. Even saying it, it makes you feel so good question. Number two is what's been your favorite marketing moment so far? Favorite or favorite marketing moment?

Oh my gosh! Um Well we did a fun marketing thing last year, that was fun. Um as part of our anniversary, I mentioned earlier that our very first customer was named Amy and we thought you know what, I wonder where Amy is because Amy was sort of anonymous to us. We knew her first name. Leon was the one who delivered to her. So he had some recollection of what she looked like. Um But we had never talked to her, we had never said thank you, we had never said you were the first one. You we never said you know without you and maybe would have started and we went on a search for her last january and um it took about a month, but we found her and we were able to connect with her and say thank you. And it was really, you know, based we put it out on social media, you know how it works, you know, you put out, here's what we know about this person, help help us find her. Um and people were very engaged and and we found her and she was um, she was in europe actually, so um we never would have connected with her otherwise. And so it was me, what did she say? What did she remember?

She did and she was so nice and that was one of the clues that we remembered about her was that she was overly nice. And so when we connected with her, she was just as nice as ever. And in fact, we were even offering free cookies for a year to the first customer. Like if we can find Amy, we're gonna give her free cookies for a year. She couldn't use it because she was in europe and we're in America and we don't have locations there. Um, but she donated it to charity. She said, what, what charity should I give this to? And so that was really, really just like a neat um top or to it. And so that was fun. I love it when, when you just want to do something fun and then, and then it hits, wow, I love that. So heartwarming, that's a warm cooking moment. Yeah. Gosh, question number three is what's your go to business resource, if you had to think of a book or a podcast or a newsletter? Oh, good question. Gosh, we read a lot of articles um but probably not from one particular um as they come through as they surface through, well, well read anything that's of interest. Um we pour your heart into it was a Starbucks book.

Um we've always read that and then our other big one um was good to Great, which is an older one by jim Collins. But yeah, we, we, that was sort of a stepping stone to to our business and now we'll just ingest anything that that comes through. I don't think it has to be from one particular um medium. I love that. We will add it to our recommended reading list for every founder listening question number four, how do you win the day? What are your am or PM rituals and habits that keep you feeling happy and successful and motivated every day. Um I feel like I've won the day. If I get one thing off the list of things I wanted to do that day done because it's so easy to let those escape and I don't always, but it feels great if you have like a list of kind of backburner things that you want to check off and you get something on that list done because the day is gonna throw so much at you. Um and then we spend our evenings with the kids and I um love doing that and that's, that's fun and um I wouldn't want to have that any other way. Amazing Question # five, What's been your biggest money mistakes in business?

I think, hmm, I don't know if this is dreadful enough, but we have spent on marketing without understanding what we would get back for it. Um so for example, knowing that we had a great tv ad that we have put together and we placed it on tv and we just said let's go for it. Um and then overspend and then just didn't get the return on it. That always hurts. And we've done the same thing with digital ads sometimes to where we're like, let's let's blanket. Um so I think that would be in terms of spending without um like a really tight plan. Are you able to share how much the tv commercial? Honestly, I don't remember, but it was like, it was a campaign. Um and you know, sometimes you gotta take a chance. You know, it's not even necessarily that it was a mistake, it's just that it didn't work. Um and so it's just, it's always painful when you're like, you go for it and it didn't work, but sometimes you gotta learn it that way. It's kind of hard to learn lessons other than just making mistakes.

100%, absolutely, that's what you learn, last question question number six, what is just a crazy story in the business that you can share? Good or bad? Well we used to have some funny ones for deliveries, so um we've well actually let me tell you this one, this was actually in the book because this is one of the craziest um It was during this period of time where just like everything was set like setback after setback um and one day there was a um well it was like a really heavy thunderstorm slash mild tornado outside and we were inside what used to be the shared kitchen space and now was all ours and water started shooting up from inside the floor drains and also sewage, so like something that happened with the water pipes from the storm and the sewage pipes weren't working right and the whole place just started flooding like crazy and so much so that like I sat on, you know those big, well we have these big Home Depot buckets, these big big giant buckets, I've turned it over sat on it and the water was just like carrying me off because it was just spewing up like a fountain from all of the floor drains and you know in hindsight we were lucky it didn't totally destroy the space um but it's one of those things where you're like, geez, I really feel like I'm getting kicked and they got on this one.

So yeah, not everybody has like a, a sewage fountain story in their history, but we've got one. Oh my gosh, I'm gonna have to lead with that. The sewerage fountain. Oh my gosh, this is so much fun. Thank you so much for coming on the show to tell us about your journey and your new book. I'm excited to read it. I'm excited to get all the learnings. See those mistakes and see what's next. Thank you so much. Awesome. Well, thank you so much for having me. Hey, it's doom here. Thanks for listening to this episode of the female startup club podcast. If you're a fan of the show, I'd recommend checking out female startup club dot com where you can subscribe to our newsletter and learn more about our D. I. Y. Course the ads, N. B. A. I also truly appreciate each and every review that comes our way. It might seem like such a small thing, but reviews help other heirs find us. So please do jump on and subscribe rate and review the show. And finally, if you know someone who would benefit from hearing these inspiring stories, please do share it with them and empower the women in your network.

See you soon. Mhm, mm hmm

6 Quick Questions with Tiffany Chen, Founder of Tiff's Treat (part 2)
6 Quick Questions with Tiffany Chen, Founder of Tiff's Treat (part 2)
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