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6 Quick Questions with Daniela Vianna, Founder of Ephemeris (part 2)

by Female Startup Club
April 14th 2022

Today we’re learning from Daniela Vianna, the founder behind Ephemeris. Ephemeris is the startup merging technology and astrology to deliver tangible and digital products designed to help people na... More

I can be a bit of a fan girl when it comes to other female podcasters in the business space and I am so sure you're going to know the woman who I'm shouting about today. It's Jenna, co host of the gold digger podcast that's brought to you by the hubspot podcast network. The gold digger podcast helps you discover your dream career with productivity tips, social strategies, business hacks, inspirational stories and so much more. But if you don't know her yet you should head over and immediately download the episode called Sales 101, a lesson in selling for people who hate it. Listen to the gold digger podcast wherever you get your podcasts Welcome Back! Here are the six quick questions. Mhm. So question number one is, what's your wife? Why are you doing what you're doing? I believe that life can and should be more meaningful not for me for but for everybody that surround me. And I believe that if you understand yourself and understand the other person through the lenses of astrology or esoteric arts, you can be more empathetic, you can be more compassionate and then we would live in a world of more peace.

So that's my while I do this because it's I think we are in a very extreme world where you know, climate change and and wars and all of this pandemic things happening. So it's an all hands on that kind of situation and the way I can collaborate this, It's merging this technology and the spiritual side of me and delivering it to the world and in a way that it can be used as a tool. Oh, that is so cool. Amazing. Thank you for telling me that Question. Number two, what has been your favorite marketing moment so far? I think the day that we figured out how to communicate our message, like the potential of the meaning that the jewelry, the customized jewelry could pass on via meme. So there was this one piece of like creative piece, like an ad that we made with my ex boyfriend and it was like him like kind of giving the jewelry and the meme was saying how cute it is. The piece of jewelry that my boyfriend gave to me and that performed in a way.

I, we still use that piece of, you know, I had to ask him for permission to keep using that piece of creative but we still use that. So I learned that you know when you tap into the language that your customer and your audience understand. That's when you, you will see your sales popping. That's when you will see good results. Oh, that's so cool. I'm gonna check out that piece of content. I'm excited to see what it is. Very cool. Question number three, what is your go to business resource In terms of book, podcast or newsletter? I read hacker news. So hacker news is a, is a good resources for me in terms of reading, I love eligible. I cannot sit down and read a book. I need to be walking or, or you know running or doing something and then I just listening to a book. But for me the main resource of information and learning is actually business events and sessions with one on one sessions with my mentors. I really learned a lot from people on in person interactions Very cool.

I agree. 1-1 where you can ask specific questions. Question number four is, how do you win the day? What are your AM and PM rituals that keep you feeling happy and successful and motivated? I wish I had a more broad, you know, and disciplined morning and and a night ritual. But there are two things that I do that really, I cannot start my day unless I've done them and maybe it is a very Brazilian thing, but I have to have a shower. So I wake up and the number one thing I do, I'll go for a shower and it's kind of like a resenting but okay now now I'm ready and then I drink a child that I can't have caffeine but child artist, they make me happy. Try lattes, make me happy too. But I don't think I could live in the world without caffeine. Coffee is my absolute favorite thing every day. Yeah, I'm like, I'm very, um, I high provincial it and I drink caffeine, you know, like I just can't, my system cannot handle it. So I referred to the child actually life, still a great life.

Great life Question # five is what's been your biggest money mistakes in the business? Oh so many I think when you are ceo and you're betting the house at all times you know everything can be a money mistake. There are two I can you know talk about when it's like hiring an agency to run my ads and it was like the most famous agency and we paid so much money and the creatives that we were putting their ourselves we're outperforming the agency's creative. And then the second one was just buying inventory without considering the shipping costs. And then when I saw it I had to let go of the inventory because it made no sense to bring it, you know paying the shipping costs when I could get it. You know for a little more expensive but domestically without you know. Yeah that was a horrible money mistake. Oh my gosh, I hate both of those for you. I feel like I've heard it time and time again on both both of those friends issues with like the weight of things and issue with agencies.

Are you able to share like what the amount was that you were spending like for both of those. Yeah. We were spending like $7,000 a month on this agency on the stage that we were like very early and remember we don't have the money, everything was bootstrapped. So it was like hard earned money that we were paying and not seeing results that we could not outperform having zero cost. So over the course of like four months that you know that sounds off And for the inventory I think we spent like $10,000 of products that we had to let go completely off because of the cost of shipping that you know would add to that. Yeah. Both of them kind of heart. Oh my gosh! Yeah, that's terrible. And so was the I always ask these questions because we turned them into Tiktok videos for our marketing and so I I put the information on the internet but that sounded so boomer of me.

I put the information on the internet. Cool story. I love it For the actual shipping cost part of it like was it doubled the cost. Is that what you said it was another like 10,000 or it was 10,000 base. And then what was the shipping part? It's just like when we compared because we were like thinking about bringing a line of new products from you know and and we were using like this glass and the glass would come from abroad and of course there's a weight into it and when we saw I was trying to buy it in quantities to reduce my cost of goods and that's why I was bringing it from abroad and bigger quantities and when I saw the shipping cost to bring and I calculated like what that shipping cost represents per unit, it would like diluted per unit. It would be way more costly than just letting go of the product and buying it inside the US not bringing in smaller quantities.

Got it, got it, got it. Oh my gosh, tough lesson to learn. Question number six, Last question, what is just a crazy story in the business that you can share? Good, bad or otherwise. I think the story of how I got stuck in California. I came here for a meditation course and then that changed the course of my life and the course of the business life, you know, because of Covid, it's a crazy story and a great way to see that any event can be either a big problem or a big opportunity. I love that any event can be a big problem or a big opportunity. I'm gonna write that on a note and stick it above my computer for the rest of the week. Thank you so much for coming on the show, Daniella and telling me your story about growing this business. I'm stoked for you. I'm so happy that you live in the US now. So cool. Yeah, yeah, for sure. So nice of you for having me here and you know, listening to all this crazy journey.

Thank you so much. Hey, it's doom here. Thanks for listening to this episode of the female startup club podcast. If you're a fan of the show, I'd recommend checking out female startup club dot com where you can subscribe to our newsletter and learn more about our D I. Y. Course the ads. N B A. I also truly appreciate each and every review that comes our way. It might seem like such a small thing, but reviews help other heirs find us. So please do jump on and subscribe, rate and review the show. And finally, if you know someone who would benefit from hearing these inspiring stories, please do share it with them and empower the women in your network. See you soon.

6 Quick Questions with Daniela Vianna, Founder of Ephemeris (part 2)
6 Quick Questions with Daniela Vianna, Founder of Ephemeris (part 2)
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