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6 Quick Questions with Sarah Ashcroft, Founder of SLA The Label (part 2)

by Female Startup Club
May 19th 2022

Today we’re learning from That Pommie Girl, Sarah Ashcroft. If you know her, you’ll know of her super cool blog called That Pommie Girl she started in 2013 that’s lead her down a path of exciting e... More

Welcome Back. Here are the six quick questions. Mhm. Question number one, What is your, why? Why are you doing what you're doing? I would say my wife is definitely because I just want to live a life that I wake up to and I'm excited every morning. Like genuinely that's everyone's dream, right? But that is literally what I'm doing it because it's my passion and I just love it. Like I just want to be excited every day. Oh my gosh, I love that. Yeah. If you don't love the journey and you're not loving the day to day, you've lost, you've definitely lost. Yeah. Question number two is what's been your favorite marketing moments so far? Is that with S. L. A. Or just in general with S. L. A. Like, you know, maybe an influencer wearing a piece of the product or a specific customer review or just something or campaign or something like that. Oh that's an easy, easy, easy answer. So Nicole Scherzinger war S. L.

A. She was the first big celebrity to wear it. And I was like, my inner pussycat doll was screaming in a in a in a pussycat doll. Like I'm in the band, my inner pussycat doll fan there. I am. I think I am one. I'm like, oh my God, yeah me. Yeah. Crazy. Oh my gosh, that's so exciting. Did you know she was going to wear it or you woke up one day and she's wearing it and you're like, what the heck, no. So we have a pr agency in America who are amazing and the stylist came in clearly and pick the suit up and my PR messaged me in the morning was like, Nicole is wearing a suit and I was like, oh my God, it's wild. That's so cool. Amazing. Question Number three is, what's your go to business resource when it comes to a podcast, a newsletter or book? Oh definitely podcasts. I feel like, oh, I have had quite a few, but I do love the more sort of, I'm over a business business podcast, but I love these sort of style ones where you get like, it's a bit more just relaxed and chatty, you know, but because I feel like you learn more so I do love the podcast.

I would try and say I was into like books and you know, articles online, but it's just not me. I don't also don't even have the time to sit down, whereas a podcast, I can put it in and like walk around while doing things. So podcast is just amazing. 100% speaking my language question number four is how do you win the day? What are your like am or PM rituals and habits that keep you feeling happy and successful and motivated? Do you know what for me? I actually think to win the day it's, it's my to do list and doing it. I never try and make them to like unattainable. I want because I want to be able to do and I think that's really important. So just like just that sensation of taking something off and feeling like you've accomplished it I think is important because you can get so bogged down when you have a business. And I think writing those little things down on the to do list makes me feel like I'm like, yeah, I've done something today and I can go to sleep happy. You know? Yeah, kicking your goals. You're taking everything off the list. I feel the same. Yeah. Question # five is what has been your worst money mistake?

Well, I mean, it's gotta be the swimwear, hasn't it? It's gotta be, I feel like, although the potentially is, as I said, launching those items that like are too boring and we've just wasted money. They just haven't sold. So yeah. It's just there's been a few but it's just products I've just gone so wrong really. Because not everything works. Not. There's just if anyone says it because they feel like they're lying because it doesn't when you think about like this one where just side question here, how much do you think that cost you if you have to put a dollar figure to it? I think it cost me $34,000 us. Yeah, that stings that's really sh it So it was like, Yeah. And we probably only made like 12 Grand Dish. But then obviously remember we had the shipping cost on top of that. So it was probably about 40 something. And then we only made 12 grand. So it was like, you know. Mm hmm Yeah. Gosh, Crazy. Last question question number six is just what's a crazy story that you can share from the journey of building this business.

Good bad or anything in between? Trying to think. I feel like there's so many. I don't know. I'm not sure how crazy they are. But I suppose for us like it's not even crazy. But I would just say how many logistics centers we've been through since we've launched. Which to me is crazy because we have literally been through so many and I think outgrowing your logistics center, If anyone has done it will understand why I think that is crazy because moving logistics centers is crazy. Um So I would say, yeah, just trying to get your logistics and your infrastructure behind the scenes in place is super important because otherwise it will end up being a crazy story. That's a whole other podcast if I went into that. So I won't. But just yeah, how many have you been through? So we're on our fourth now in less than three years And it's yeah. Wild. That sounds like a lot. Damn. Gosh, not fun. Hate that for you. Hate the logistics sarah. This was so much fun. Thank you so much for taking the time to come on the show and share your story.

I'm so excited for you for next week. Good luck with your event and my eyes out for the swimwear. Thank you so much for having me. I really enjoyed talking about it. I'm an SLR because it's my baby. I'm so excited. Hey, it's Doom here. Thanks for listening to this episode of the female startup club podcast. If you're a fan of the show, I'd recommend checking out female startup club dot com where you can subscribe to our newsletter and learn more about our D. I. Y. Course the ads, N. B. A. I also truly appreciate each and every review that comes our way. It might seem like such a small thing, but reviews help other heirs find us. So please do jump on and subscribe, rate and review the show. And finally, if you know someone who would benefit from hearing these inspiring stories, please do share it with them and empower the women in your network. See you soon. Mm hmm. In these digital times, almost all consumers tend to search online for a product or brand before making a purchase. So it's never been as important as now to have a home for your brand or your online business. If you've been thinking about taking your business to the next level and going online with it now is the perfect time to start building your website with zero Zero is the most affordable website builder on the market with beautiful designer made templates.

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6 Quick Questions with Sarah Ashcroft, Founder of SLA The Label (part 2)
6 Quick Questions with Sarah Ashcroft, Founder of SLA The Label (part 2)
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