Female Startup Club

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6 Quick Questions with Emma Gibbons (part 2)

by Female Startup Club
June 14th 2022

Today on the show we’re trying something a little different and digging into an artist-entrepreneurs business model. I’m learning from Emma Gibbons, a Devon-based mixed-media pop artist who’s becom... More

Welcome Back. Here are the six quick questions. So question number one is, what's your, why? Why are you doing what you're doing? I can't not do it. I've tried not doing it and I stayed away and and came back. I can't not do it. It's in my blood. I think humans are creative people by nature. And if you've got it and if you want to flex that muscle you should be doing it. Absolutely. We might know the answer to this next question, but I'll ask it all the same. What has been your favorite marketing moment so far? It's got to be Margot hasn't, it's got a big queen Margot. I think mainly because it was completely accidental. I put zero effort, zero planning into that. It literally just unfolded in front of me. And so it was kind of uniquely special for that moment. But also because Margot, I mean 100%. I also just think in business, there's like, you know, you've obviously got to do all the hard work. You've got to persist. But then there are just these special moments that happened that just couldn't have been planned for that are just truly serendipitous or luck essentially.

And those are the moments that you're working for and this is such a good one. Such a good one. Question. Number three, what's your go to business resource when it comes to podcast newsletter or book, Got out of the three podcast podcast because 8-10 hours every day. So anything that can go in my ears um is my preference. Do you have a specific, you know favorite. No I don't actually, I like to, I like to vary it and I like to get lots and lots of different views about what's going on because I think that as as an individual and as and running a creative business, there isn't a very good set model for it. You have to cherry pick, you have to listen. So lots of different views of how to do it and find your own way through because there is no blueprint on how to do what I do. Mhm. Very true. Question number four, how do you win the day? What are your am or PM rituals and habits that keep you feeling happy and motivated and successful.

I live with my daughter and our dog. So I do, she's 10. Um and I'm a single mom. So I do like to spend time with those two as much as I can probably, I leave the studio, leave the glitter, come home, cook dinner, watching tv with my daughter of my dog and really just try and leave into that family time because it's very, very difficult not to let it run your life otherwise. So yeah, family time at the end of the day. Love it. Question # five is what's been your worst money mistake in the business? And how much did it cost you? I think actually it's been not speculate to accumulate, I think not having the confidence in my work and its potential to do things like invest initially, just invest in really good framing, really good, you know, kind of finishing and let early probably with pr I waited a little bit thinking I needed to be more established or I needed to know more about what I was doing and actually the pr it's been so fun and I think that the success has come out of that because it's been such a, it's allowed people to get on to the crazy train of glitter artwork in a way that I could never have done on my own.

So actually just being a bit braver and spending more money when your gut was telling you to rather than try and logic it out. Absolutely. And question number six, last question, what is just a crazy story that you can share? Good, bad or otherwise? Um, have you ever spilled any, you know, bucket loads of glitter? Oh my God. So I did do a, so the podcast is completely essential like in my ears all day. Otherwise I'd go mad. But occasionally you forget and I did have a phenomenal, my hands covered and I use full PPE but my hands covered in resin and managed to swipe my hand up through my hair in one go. But just, it was like, I just dipped the side of my head in a battle. It was everywhere, just completely over and the reason there is no way to get it out. There is no human way to get it out. You have to wait for it to dry. So it went sticky, sticky, sticky and then solid. And the only way that I had to cut it out, I had to cut out A good, Oh, I don't know, a good 20% of my hair just because just from one errand hand and wiped through the hair.

Yeah, it was awful. I did. I contacted the other people that I know that work in resin and said what do I do, what I do? And they were all just like nothing. Oh my God, was it at least glittery resin? No, no, it was really horrible. And what is, it's so solid and like it's almost like what's it like? It's like just getting something like glass in your hair. It's so, it's just awful. There is nothing when it's dry. It is, there's nothing you can do about it. Nothing at all. So it was a very unfortunate accident. I haven't done again since just, hopefully it's a one off. Hopefully I get on my face sometimes, which is bad. It reacts really badly to skin and glitter. I mean I'm just walking, I'm just covered in glitter permanently school gates everywhere. Just glitter all over me, but not, not like a delicate bit into a festival, just like fully coated english woman, I love that. I'm a glitter girl.

It's not glamorous at that point. It's really not a glamorous. There could be worse. They could be worse. Glitter's fun. Glitter promotes joy and brings the light of light out of everyone. Emma, this was so much fun. Thank you so much for taking the time to break down the world of art and money and how it all works. I really enjoyed chatting with you. Thank you so much. Thank you too. Thank you so much. You too. I had a great time. Thank you. If your marketing and e commerce brand, you already know that data changes everything more. Data means more power. And if your email or sMS tools can't handle all that data, they're probably holding you back and that's where clay Vo comes in. It's top notch personalization and segmentation. Help you send the right message at the right time, guided by unlimited real time data from your online store and tech stack. Request a demo at Clay vo dot com. That's K L A V I Y O dot com

6 Quick Questions with Emma Gibbons (part 2)
6 Quick Questions with Emma Gibbons (part 2)
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