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6 Quick Questions with Nicole Centeno, founder of Splendid Spoon (part 2)

by Female Startup Club
July 10th 2022

Today on the show we’re learning from Nicole Centeno, the founder of Splendid Spoon.

The spark for Splendid Spoon came to Nicole in 2012. Working at Condé Nast and pregnant with her first... More

getting an online business off the ground isn't easy. So if you find yourself working late tackling a to do list, that's a mile long with your fifth cup of coffee by your side? Remember? Great email doesn't have to be complicated. That's what clay vo is for. It's the email and SMS platform built to help e commerce brands earn more money by creating genuine customer relationships. Once you set up a free clay vo account, you can start sending beautiful branded messages in minutes. Thanks to drag and drop design templates and built in guidance and with e commerce specific recommendations and insights, you can keep growing your business as you go get started with a free account at clay vo dot com. That's K L A V I Y O dot com. Welcome Back! Here are the six quick questions. So question number one is, what's your, why? Why are you doing this every single day? I love nourishing people and I really need to be in service of something bigger than myself every day. So this is bigger than me and it allows me like nourishment is my creative path.

Question #2 is what's been your favorite marketing moment so far when I got my book deal, That was really cool. Oh my gosh, plug your book! Tell us, now, where can we get it? So it's called soup Cleanse Cookbook and you can get it on amazon and it was one of the earliest, just like one of the earliest marketing wins and inflection points for the business and there's loads of recipes that I'm super proud of in there sounds amazing and order it after this question number three, what's your go to Business Resource? Where do you go to learn? What is your book or your podcast or your newsletter? That's like, I tune into this all the time. This is gold mm First Round Capital has an amazing blog. Any time I'm like, we need to create a new system or have a marketing question, I just go there and type it in the search form. I also love, there are two books that I love that seem very different but have been really powerful for me. One is called The Hard Thing about Hard Things by Ben Horowitz who is um just an amazing entrepreneur and pioneer in the VC space.

And then the other is called the artist's Way, which is about reconnecting with your creative self and it's like a whole seven week program that you do. That's really, really fun. I love it. Oh cool. I didn't actually know that people have recommended that on the show before, but I didn't know it was like a seven, Like what though? What's an example of what you do? So it's all about like becoming like deeply connected with your creative self and all of us are creative and when you get blocked, like having these little tools to come back to. So it builds toward um like writing pages they call them like pages every day. So three pages in a journal, like Free form. It doesn't matter what it is, zero judgment like writing. Um, there's another one that you can't read for an entire week and the whole point is like, I think it's really powerful today with like screens and digital media, right? Um, that would be so hard.

It's really hard. Like when you reach for a newspaper or a book or a, um, or your phone, right? Like you're just, you're like actually disconnecting from your ability to create, like instead of seeking from elsewhere, like create from within and so it's not, you're not supposed to do it all the time. It's like a one week exercise but it does create that little signal to yourself. Like when you're feeling challenged or when you want to escape. Like what would happen if you created instead of looking externally for more knowledge. Gosh, that is so fascinating. I want to check that out. Cool. Thanks. Great, great resources. Question number four is, how do you win the day? What are your AM or PM routines and rituals that keep you feeling happy and motivated and successful meditation like meditation on repeat. Um is always going to be my answer. Having that as a daily ritual. A daily ritual that you like anchor yourself in is so powerful.

Um, so that's mine is definitely meditation. I need to get better at meditation. I say this all the time on the show. I really need to get better at it. I'm I'm up and down and I'm trying It's about trying I mean that is the whole practice though. Like you know whether it's the meditation itself coming back to whatever you're focusing on a mantra of your breath or more macro like your life like okay I have you know, I didn't do it in three days, I'm gonna come back to it and it does eventually like you start to get more and more disciplined about it and powerful and it's about grace with yourself too, you know like yeah, having Grace with yourself, very important Question # five is what's been your worst money mistake and how much did it cost you? Um You know that example that I gave earlier of saying Yes to a wholesale account I think is a good one time is money, you know? And like I think the opportunity cost there, I don't know exactly what it was but actually what ended up happening was that the delivery like totally failed and I had to remake an entire batch and so the $4,000 I think was like the margin ultimately on that project was like nil.

So yeah and you know like what else could have come of working on the system that I did truly believe in and having the patience to say like no, I'm not doing that, I'm just gonna focus on this mhm Yeah opportunity cost is a big one and question number six last question, what's just a crazy story in the business, good or bad that you can share from this journey mm I had to write this one down, Let me see, Oh you know, I feel like you're like a crazy story, like I can't think of like a crazy, crazy story. Um but having people one having like originally having celebrities reach out and wanting the product definitely felt crazy to me. And today, like just yesterday I went to the um I had like a checkup and my doctor was like, oh I know, splendid spoon that every time it happens still feels crazy.

Like that is really wild to me that someone, I do not know strangers. Someone sitting next to me on an airplane, Like, has heard of splendid spoon. That is totally wild to me. I mean one 100% I totally agree. I had someone the other day write an article on inc dot com and it was you know about one of my episodes and they literally talk about female startup Club and like, hyperlink cast and I was like, this is a stranger on the internet that's written about my podcast without me having to, like, having reached out and like said anything like that is crazy to me. It's amazing. It's a really profound feeling, love that for you, Love that, that you got that from the doctor. This was so cool, thank you so much. Nicole for coming on the show and sharing all of your juicy bits of the story I've loved chatting with you and I wish that you were going to be operating in Australia with my husband's kiwi. So oh fingers crossed.

Thank you so much. Hey, it's dune here. Thanks for listening to this amazing episode of the female startup club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out female startup Club dot com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news insights and learnings in D. C. And interesting business resources. And if you're a founder building an e commerce brand you can join our private network of entrepreneurs called hype club at female startup club dot com forward slash hype club. We have guests from the show joining us for intimate. Ask me Anythings, expert workshops and a group of totally amazing like minded women building the future of dTC brands. As always, please do subscribe, rate and review the show and post your favorite episodes to instagram stories. I am beyond grateful when you do that.

6 Quick Questions with Nicole Centeno, founder of Splendid Spoon (part 2)
6 Quick Questions with Nicole Centeno, founder of Splendid Spoon (part 2)
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