Welcome Back. Here are the six quick questions. Question # one, What's your why? Why are you doing this every single day to elevate people planet and leave the world better for our kids. Absolutely. Question number two, what's been your favorite marketing moment across any of your business is so far? I would say um I mean there's just so many to be honest, but I would say I would say probably for two she was the saturday night live moment because it was so unexpected. Like it wasn't, we didn't pay for it like it was just sort of like we didn't plan it, we couldn't make it up, you know like to get that to happen to have like saturday night live, we can update to like promote to a three minute P. S. A. On it was crazy, crazy, crazy but I would say like yo Yoda and like doing our funeral for a tree, we host, we did the most insane, We held a funeral and judson memorial church with like 400 people sold out, you know like church and we literally held a literal funeral for a tree to show like millions of trees getting flushed down the toilet and we had like, you know Matthew Morrison who's you know, from Be the reverend.

And we had like all these epic comedians, we had a 25 person chorus and choir and it was insane and it was just like, we again got tons of press for that as well and it was one of the most like beautiful marketing experiences. But it wasn't marketing, it was Seoul art piece that was just like truly magical. Gosh I love that. That's so awesome. Yeah. Ok. One minute question number three go to Business resource, go to Business Resource. My trusted friends love that part of the network question number four, how do you win the day? What are your rituals that keep you happy and successful? I'm very particular about massage and bodywork and so I now and I know most, you know, people don't prioritize that, but you know like even even seven years ago when I wasn't like, you know stole my company and I was still in the start up, you know, saving all the things, I still got two hours of massage every single week, you know 90 minutes of acupuncture every single week and prioritize that like bought less clothes, I don't have any handbags like I don't have, you know, but like I prioritized my boy body and my health, eating the right food, having enough sleep meditation, breathwork, bodywork, I see a coach every single week, two hours a week, kind of like really work through my own like business and life coach.

Um and you can work out deals with coaches where in the beginning if you don't have any money, which I didn't, you know, I worked out like I'll give you a little piece of equity in my company if you're my coach once a week, you know, so I did that and that really. Yeah. Yeah, yeah like truly and, and and lucky me, lucky me like changed my life, like I probably wouldn't have made it sell my company but wasn't for that work, you know, so it was deeply mutually beneficial and I it was the best, I mean best money ever given ever. Um yeah, and I would say I do and I, and, and then spend quality time with my dearest and closest friends who fill me up and family who really, really, really fill up my tank. It's such a community, is everything. And if there's one piece of advice I would give any entrepreneur, anybody starting their their lives in this journey is to double down on your community and your friendships because when most people are like, sorry, I'm too busy, I started my company, I can't come to your thing, I'm starting a company, I can't do this, I started my company like I that a is a fast track to alienation actually being depressed faster.

And then the second thing is like by me saying, yes, I'm coming to your event and I'll just work a little bit extra harder on different parts of the days and I just cut out all like any kind of the fluff and just show up for my friends, go to their things, come to the, you know, and like and build my community because when there's going to be tough times because there will be tough times, they will show up for you too, and you're not doing it for that, but the community rallying with you alongside you, championing you and you championing them, that that is a tank fuel fill up for for everyone, like we know that we are relational beings, humans are relational beings, we cannot do things on our own, we can't say I can't talk to you about my idea, don't tell you anything, like I share my idea with everyone, like I'm never keeping secrets about what I'm doing because they're gonna come in great, you want to come and compete with me, I love competition, bring it on, you know, but like, but like your friends are there, oh my friends every time I'm like, I'm doing this like what about this? What about that? They actually give me better ideas for my company versus like trying to hide it and keep it Yeah, like, most people, so many people are like so cagey about their ideas and so cagey about this and whatever, it's like more more is more and and more community more love the more love you give, the more you will receive and those that that that giving receiving of love is integral in entrepreneurship, Absolutely, and I love that you say that because actually, so many people say, you know, like go underground for six months and like, ignore everything and like you kind of got that contrarian view of like, no, like definitely don't do that question number five, what has been your worst money mistake and how much did it cost you?

Oh wow. Yeah, I mean hiring, you know like hiring, You know the cheapest like people are the cheapest things and the cheapest equipment or the cheapest Blah Blah Blah, like anything that's like the cheapest is, you know, and and and I hate saying cheapest to people but like the least experienced, the cheap, I'm talking about cheapest like, like equipment, you know, a lot or things that you're like cutting corners to try and save a buck actually costs me 10 times more long term. And so I would say quality over the savings and like even if you have to like figure out how to like do a payment plan for the quality thing or like, you know, offer a little bit of equity equity to someone who's way more experienced, but you know, like not just someone out of college has no experience, you know? But like you need someone, you know, but then then they require even more time or energy and they're, they're not experienced, they don't like necessarily add, you know, as much about, you know, whatever, so like, and then ends up being more work for you.

So it's like how do you incentivize someone with more experience with a little equity, like, you know, you find a way, but like don't cut corners if you can not do that because it does in the end make you do triple to work anyways and so might as well do it right the first time because otherwise it's just, it's gonna cost, gonna come back to bite you in the butt, that's right. Last question question number six, you've already shared so many, but what is just a crazy story, good or bad from your journey in entrepreneurship? Um wow, I mean I've had, I've had so many amazing, I've had some real doozies, I would say um the doozies are just like beautiful learning lessons, like what I've experienced from the really painful ones that I felt like deep betrayal and deep anger and deep, you know, now looking back there moments of, you know, like I see these people as angels in my life have come to like show me like, oh this is what betrayal looks like and feels like this is what depths of anger and frustration feels like and so now I can actually relate to other people in those moments, in such a deeper way, I can relate to people, I can meet people where they are in a much more pure, in a true authentic way.

And so I feel like I've experienced the highs, the lows and I wouldn't change anything because of the deep learning that happened from those experiences mickey, this has been such joy, I am such a fan, you are such a badass founder, thank you so much for coming on the show, I'm so grateful. I'm gonna be cheering for you and for two, she No worries Daddy, come here one second. My dad, my dad. Oh come on in here, shout out to your dad. This is my daddy, a podcast London. He has actually an amazing book out. It's called Not for Sale. And the other page novel truly about climate change. Amazing. Just amazing page turning book about climate change, not for sale. And there's a new book coming out called reversal, which I'm so excited that we're going to link it in the show notes to you. I love, I love, I love it's my favorite thing.

We're grateful to have you on the show here. We're listening to everybody. It was a pleasure to meet you. It was a pleasure to have you here, not for sale. We're going to link it in the show notes. Everyone run and buy it ASAP. Thank you so much. I have to go. Thanks mickey. Great day. Bye bye. Hey, it's dune here. Thanks for listening to this amazing episode of the female startup club podcast. If you're a fan of the show and want even more of the good stuff. I'd recommend checking out female startup club dot com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news insights and learnings in D. C. And interesting business resources And if you're a founder building an e commerce brand, you can join our private network of entrepreneurs called hype club at Female startup club dot com forward slash hype club. We have guests from the show joining us for intimate.

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