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6 quick questions with Amy Voloshin, Founder of PrintFresh (part 2)

by Female Startup Club
August 25th 2022
00:11:09
Description
Today on the show we’re learning from Amy Voloshin, the founder of Printfresh. A longtime lover of patterns and textiles, Amy founded Printfresh with her husband in 2016 as a way to combine a few of ... More
Welcome Back. Here are the six quick questions. The question number one is, what's your, why? Why are you spending every day building this business? I love patterns and I love joyful colors and patterns together. And so I really wanted to bring size inclusive pajamas into the world. I love that. So cool. Question number two is what's been your favorite marketing moment so far? We've had so many, it's hard to pick one, but I think that, that I love sean taylor from the circle and she's just so amazing. And I was just so thrilled when she really connected with the brand and started wearing our pajamas. So, um, that has been really significant to me. I love that. Did you see like a direct impact after she was wearing your pajamas or was it more like a slower approach to receiving new, like followers and things like that on instagram.

Yeah, we noticed right away. Everybody was asking her where it was from, there was just so much interest and she's one of those people that has really turned into a very long term partner for us and we do a lot of advertising with her. Oh my gosh, that's so cool. So what does that look like? Does that look like ongoing kind of partnerships where she's like an official ambassador? I've gone off, I've gone off on a tangent here from the questions, but is she like a long term ambassador or how does that work? Yeah. So we've been partnering with her on different content that she'll take and we'll run ads with it and we just see her photography just outperform so many images that we would create otherwise. So yeah, it's been just great to have somebody like her to work with. Oh, that's so cool. Question # three is what's your go to business resource if you had to pick like a book or a newsletter or a podcast. I always read Women's World Daily, which is great for the fashion industry.

And I also like taking courses like through Coursera is like a great website for learning about things that I don't know about. Like project management. That's so cool. And so is it all around like in Coursera, is it, are they courses that are around fashion specifically or it's like just random topics and you're just learning for like the joy of learning. There's a huge amount of topics. But but right now I'm actually taking like google has made like a very long course on project management and I've just been trying to like up my skills there, especially as we're doing so many different product categories. I realized I needed to learn a little bit more about how to how to keep track of everything. So yeah, there's just so many different topics that you can take courses through and they're really high quality. That's so cool. I'm gonna like dig in there and see what, see what I can learn. Question number four is how do you win the day? What are your am or PM rituals and habits that keep you feeling happy and motivated and successful.

Yeah. So I like to start my day early even though I'm not a morning person at all. But I try to because it totally sets the tone for the day. So I like to get up before the rest of my family has before my kids are awake and I like to have my coffee and journal and then squeeze In like a short 30 minute workout and then I feel like my head's clear and I just have such a more positive outlook on the day. I love that. I wish I was a morning person and I don't think I ever will be. It's very challenge. Yeah, I feel like it's one of those challenges I've always tried to conquer and I just cannot become a morning person. But anyway, a last question number five, what has been your worst money mistake in the business and how much did it cost you? I think that probably just over ordering inventory has been our constant challenge and I think initially we did not have our sizing figured out and really over ordered some styles and sizes that just like we're not the ones that we should have.

So I mean I think that that probably cost us hundreds of thousands of dollars like all in but in the end it worked out fine like we were able to sell through everything. It just took more time. So it took a lot of patients to be able to figure out navigate that mistake. Oh my gosh, like how much time, I think that it means with some of the things that would take us about a year to sell through some of the things, but in our product category it's not as big of a deal as it may have been for something that's more of like a trendy fashion sort of product. So it ended up being okay. And last question question # six is just what's a crazy story from the process of building this business that you can share? Good or bad. A crazy story. Oh, I don't know if I didn't think of one um something that's been like, it could be something good, it could be a good customer review or it could be something, you know, that was a real pain in the neck.

Oh yeah, yeah, I think one of the things that I just totally did not expect when starting business was just all of the amazing comments and like emails that we would get from customers, like sometimes we have customers like that don't use social media, but people will email photos of themselves wearing stuff and telling us these amazing stories of how our pajamas, like just make them feel so much happier and like really helped them and like in certain times in their life and like that is just so amazing, like it just really makes all of us, especially the customer service team. Like so happy to hear all of those heartfelt things because I just never thought that people would share that with us and I just love it. I think that that's really fun. Heart warming fills the cup fills the cup. It really does. What do you want to shout about that's upcoming for you, What's happening in the future, What do you want to shout about? We have a lot of new fun bags coming up so we've been really into accessories and we travel a lot for work and so we wanted to kind of create a little collection of travel bags and so we have all of these cute quilted tote bags that I love.

I think that those are really fun. Oh my gosh I love that. Gonna keep my eyes peeled for them when they come online. Amy this is so cool. Thank you so much for taking the time to join female startup club and share your journey with print fresh. Thank you for having me. Hey it's dune here. Thanks for listening to this amazing episode of the female startup club podcast. If you're a fan of the show and want even more of the good stuff. I'd recommend checking out female startup club dot com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news insights and learnings in D. C. And interesting business resources and if you're a founder building an e commerce brand, you can join our private network of entrepreneurs called hype club at female startup club dot com forward slash hype club. We have guests from the show joining us for intimate. Ask Me Anythings, expert workshops and a group of totally amazing like minded women building the future of DTC brands.

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6 quick questions with Amy Voloshin, Founder of PrintFresh (part 2)
6 quick questions with Amy Voloshin, Founder of PrintFresh (part 2)
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