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6 quick questions with Julie Schechter, Founder of Small Packages (part 2)

by Female Startup Club
September 6th 2022
00:10:56
Description
I’m excited to be talking with Julie Schechter the founder of Small Packages today. Small Packages helps you stay close to the people you care about, with curated gifts for every occasion. Their boxes... More
Welcome Back. Here are the six quick questions. So question number one is what's your, why why are you doing what you're doing every single day connection. We have the you know the loneliness epidemic like raging in the U. S. Is a real real thing and um like I experienced it in my earlier life, I know what it feels like to not have personal relationships that are strong and what it feels like once you build them back up um I want to make it incredibly easy for people to feel surrounded and connected to people that love them so powerful. I love that Question #2 is what's been your favorite marketing moment so far in building the business being a good morning. America was pretty fun. I'm not gonna lie. That was during the height of Covid and our tv actually broke that day which was a very inopportune moment.

So we had to like tune in on like my laptop and like watch it go live which was somewhat hilarious. But definitely that That's so cool. Question # three is what's your go to business resource. If you have to think about like a book or a newsletter or a podcast. Um nick Sharma sends out a newsletter every sunday that I have found to be incredibly helpful and also incredibly granular like your show. So I think folks that love this would would love that one as well. I love his newsletter. He does such a good job. Question number four is how do you win the day? What are your am and PM rituals or habits that keep you feeling happy and successful and motivated? Oh man. Um, I'm gonna be really probably boring ones that everybody else also says. But um, I have to work out like every single day I do it absolutely. First thing in the morning I schedule workout classes that I get penalized for, if I, if I don't go to, so I have that extra pressure.

But I do that, you know at like 6 30 every day and then come back and have coffee and just have that sort of like, you know, a little bit of zen time before you dive back into, can't go directly from sleep to opening the laptop. That is like the, that's the killer. Mental health wise for me. Yeah, that is the killer. I'm so guilty of going straight to my phone. It's, it's really, I've gotten to a really bad habit at the moment. I need to get out of it. We can always switch, we can always go back, We can always switch. True question #5 is what's been your worst money mistakes in business and how much did it cost you? Oh my gosh, let me think. Um okay, so very, very early on, I want to say like a couple of months after we launched the Business Glamour magazine, came to me, I have no idea how they found us but they said we are throwing this big, I forget what it's called, but it was something like big gala event that they throw every year and they said you know do you want to be in the gift bags because we think this would be like a really fun thing to give to people, you know, we can't do the actual physical boxes because they'll be too big but can you do gift cards?

And I said oh my gosh, yes, glamour of course, absolutely love too. And so I like spent just an absolutely insane amount of time and money like printing out these beautiful little gift cards and whatever. I don't think they even made it in the boxes or into the bags because maybe three or four of them got used, it was just this whole like dumb administrative thing and so the actual mistake was not getting some sort of you know statement of work or some sort of agreement set up with them ahead of time and just doing this massive outlay of you know, all of this product to go in um that was not great, didn't work out too well. Yeah, I hate that for you damn damn lesson lunch for next time and question number six, last question, what is just a crazy story that you can share good or bad from building the business?

Well, so we had our own warehouse for a while and um we were managing it, we had employees on the ground that we're packing all of the boxes and we decided that we wanted to um move over to a three pl just to have everything be much more streamlined and accounted for. And so we were also in Techstars at the time while we were trying to manage this move and Monica was getting married also that weekend, whatever when this was happening, and so we're trying to manage a whole bunch of different things. She's mostly out of pocket because she's getting married and I get a call from the warehouse manager man who sort of just ran the whole thing, not the three pl the one that we're already in and he left me a voicemail that said we've had a fire and um you know, I'm trying to figure out exactly what the damage is and whatever, but you know, I'll call you back, I'm sure it's not that bad.

So I'm picturing like all of our inventory up in smoke as we're like thousands of miles away across the country, she's getting married, I'm not going to tell her anything that's happening and stress her out, right. Um And he was like, it's pretty, it's probably pretty bad. I think most of the inventory is going to be gone, oh my God, how are we gonna come back from this all day? Techstars meetings all day, can't get in touch with him to be back at five p.m. That day. He's like oh yeah it was just in the basement, It wasn't anywhere like near your stuff, you're totally fine. You can move tomorrow as scheduled just like manufactured heart attack that we did not need turned out okay it's no big deal. Oh my goodness I'm sure I can come up with more. But that's that's the first most powerful heart attack that comes to mind when you say crazy story. 100% the rollercoaster of entrepreneurship. It is, it is wild. Absolutely but it's worth it. It is indeed julie.

Thank you so much for taking the time to come on the show today and share your journey with small packages and present. This has been so fun. Thank you so much. Oh my gosh thank you so much for having me. This has been great hey it's dune here. Thanks for listening to this amazing episode of the female startup club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out female startup club dot com where you can subscribe to our free newsletter, we send it out weekly covering female founder business news insights and learnings in D. C. And interesting business resources. And if you're a founder building an e commerce brand you can join our private network of entrepreneurs called hype club at female startup club dot com forward slash hype club. We have guests from the show joining us for intimate. Ask me Anythings, expert workshops and a group of totally amazing like minded women building the future of dtC brands.

As always, please do subscribe, rate and review the show and post your favorite episodes to instagram stories. I am beyond grateful when you do that.

6 quick questions with Julie Schechter, Founder of Small Packages (part 2)
6 quick questions with Julie Schechter, Founder of Small Packages (part 2)
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