Welcome Back. Here are the six quick questions. So question number one is, what's your, why? Why are you waking up every single day and focusing on building this business? I think my underlying why is to make not drinking fun for people. I think for so long it's held a stigma that it's not um it's changing and I've seen it change drastically in the last five years, but we still have a long way to go globally. So for me that that's what keeps me driven and keeps me focused everyday. Amazing question number two is what's been your favorite marketing moment so far? Um I think me driving a giant yellow double decker bus around London, you were driving the bus? Oh my God, that's so cool. Did you have to get a special license or were you just allowed to drive the bus? We, we had like giant slogan on it, saying say no to another soft drink and it was basically getting people to just think about their choice like of course people need to drink water and people can drink soft drinks but yeah, leave those for lunchtime, like upgrade your choice when it comes to non alcoholic drinks in the evening.
So we were quite bold and that I think that was a big moment for us. That is so cool. Question # three is what's your go to business resource at the moment, whether it's a podcast or a book or a newsletter? Um I do love podcasts and audiobooks. I'm a sucker for being time efficient so that I can listen and do other things. I could do a lot of driving around. So just being able to kind of have something in my ear. Yeah, just, I genuinely found when I was building my business and listening to, I would listen to startup stories and just exactly like we're doing now, I'd listen to people that had built something from nothing that inspired me. No end. So I think that would be, that would be my advice. Absolutely. Question number four is, how do you win the day? What are your am or PM rituals and habits that keep you feeling happy and motivated? The thing that I always do is start the day with, you need to do list. So I have like a weekly to do list and then I look at what do I want to get done that day and I literally as I get things done, I cross it off and I don't know if it's just me, but it just gives me a sense of achievement and I can look about list and go look at everything I've achieved that day.
And rather than just around just fighting fires and dealing with lots of minute things. I feel like it feels a bit more substantial. So that's my morning routine to do list. Question # five, What has been your biggest money mistake and how much did it cost you? Oh God, quite early on. I think I placed an order for around 6000 boxes to carry all my bottles only to sort of realized once the order had arrived a couple months later that actually six bottles fit in one box because we sell them in cases of six. So I'd ordered basically six times as much. Um so it was like in the tens of and it just meant that we then had to use those boxes for a lot, lot longer than we originally would have done, Which was a shame, but I didn't want to waste. So it was a costly mistake and it just made me realize I need to not rush things and think before I press and last question question number six is what is just a crazy story, good or bad from the journey of building colonia?
Crazy story. There are so many, there's one that sits out. So we once got approached for millennia to feature in Hollywood movie story. Jamie Dawn and Ben Stiller. It was for a non alcoholic cocktail making scene which is actually before Covid and then the film actually never happened. But instead we got a cameo appearance the plane you behind the bar in the second season of Emily in paris. So that was a big moment because I was a big my bottles. I literally on that is so cool, wow! Congrats, love that for you. Thank God, that was kind of random, but also quite fun. Absolutely. This has been so much fun. Ellie, thank you so much for coming on the show and sharing your journey with colonia and everything you're going to through at the moment. It's been such joy. Thank you all right, thanks very much for having me. Hey, it's dune here.
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