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6 quick questions with Jenny Goldfarb, Founder of The Mrs. Goldfarb's Unreal Deli (Part 2)

by Female Startup Club
November 18th 2022

It’s Doone here, your host and hype girl. It is the most beautiful today here in Sydney, I’ve got little Sweetie sitting on my lap and we’ve got a cracker episode today with Jenny Goldfarb, the fou... More

Welcome Back. Here are the six quick questions. So question number one is, what's your why? Why do you wake up every single day and get out there and build this business, these sweetheart animals that are sweeter than the puppy that like you love the cuddles in your bed. I'm telling you they really actually are sweeter. They just have to be super fast answer even other fast questions because you know the canines, they dogs, they have these canine teeth so that they're actually there to like rip up animals and stuff like that were like let those guys into our bed. Meanwhile the cows which have, are saying teeth, they just chew cut. They sit innocently, they don't want to hurt anybody. They're so sweet and they will chase the ball and take belly tickles. Anyway, we have a mountain of evidence showing us that they're complete sweethearts and that's my wife and the baby lambs? Baby lambs. It just gets me, it really gets me. I'm like the lambs is so cute, how could we eat that? It's ridiculous, cute. I saw a video recently of a little girl in like some Southeast asian country, two years old with a chicken on its lap that she's like giving a bath to and the chicken is like totally cool with it.

Their sweethearts too. So I'm calling them out to, oh my gosh, what is the favorite? What is your favorite marketing moment so far? My favorite marketing moment is that I'm in these different facebook groups for vegans in different cities and I love hearing what they have to say and saying things myself and having like a dialogue with like vegans across the country. So uh it's like a way that like I kind of found a way to like sneak into like my immediate lowest hanging fruit tribe uh and and like share stuff with them like for free and get their opinions on things and hear what they're talking about. I find it incredibly valuable and free. So if there's something you're interested in for like a business, you want to create that. There's probably some group of folks that like that thing that are somehow near that thing, like for instance, it's not only vegans that are interested in my product. Also people that are eco champions or eco conscious or are interested in eating this way. So there are groups for that.

There are ways to like meet your people and and get opinions from them and use it to really leverage the business. Oh, I love that one Question. Number three is what are your go to business resources when you're turning to a book or a podcast or a newsletter? So my very best friend, Cathy Heller, has the most incredible podcast that's literally in like the top 20 in the world as far as how it's ranked on Itunes, her podcast is called Don't Keep Your day job and it's brilliant and doing, you should be checking her out to, she's so she gets it uh in the deepest way and knows that it's all an energy play and uh and has made tremendous success of her career and it's just all about, you know, empowering that female entrepreneur and really just that female, she's very connected with uh different programs for women and just truly sage advice. I was having dinner with her just last night, were super close friends and also my dad who's kind of like a little bit of my hero and business.

Uh I go to him as well. I love that. So beautiful. Nice question number four is how do you win the day? What are your AM and PM rituals or habits that keep you feeling happy and successful and motivated. Wake up, I drink this um chocolate almond milk that I make myself using. Uh it's like hand squeezed almond milk and then dates and cocoa powder and maca powder. Oh my God come and make me one of those, you know, this could be a business if it didn't have a super short shelf life. So I'm like very free with the recipes. It's really incredible. Anyway, I mix that with a shot of espresso. I take a few vitamins and then up at my desk I say a couple of old hebrew blessings that connects me to the fact that uh that there is oneness in this world and that that consciousness can change the world and uh just kind of meditate on that for a couple of quick minute, then I get into like emails meetings, you know, looking at my to do list.

That's all like until maybe 1 32 o'clock. Yes, I take this beautiful walk outside even if it's hot, I bring water and even if it's freezing, I do layers. Um so I feel like there's no excuse for not getting outside because it is like 100 and five years. Sometimes I claimed how beautiful it was, sometimes it's quite rough, so uh Getting outside and then my second half of the day after I'm outside and I've kind of had like times unwind, no phones or anything on that walk, I'm like looking at nature, I'm thinking about stuff, I'm not like in a meditative trance for 25 minutes, I'm like processing. But uh but I come back from that walk and I try and set up calls with people like you do. And and have more fun with my like second or third last, final third of the day there where I'm maybe I'm taking marketing meetings, it's like not as serious, maybe I mean not the marketing serious but uh but just the stuff that I'm personally having more fun at little lighter. Yeah, exactly. And then also, you know when I'm in that like light space, I'm like, oh yeah, email that person.

Like I'm like inviting my best thoughts to arrive. So beautiful things are coming in that portion of the day to oh my God, I love what you just said that inviting my best thoughts to arrive. I'm writing that down. That sounds great. I'm gonna invite my best thoughts to arrive. Yes, that's what I'm talking about. And then at 5:00 I have help with my three year old that goes home and so I take on my three little girls and we have a little fun and we also try and keep things light and sweet and vegan. My husband gets off work. He's been home based since Covid's, he's able to do is editing here. And uh, anyway, we try to have a nice evening together. So that's, that's what life looks like. Did I answer? That was way too long of an answer you ask am and PM. Anyway, it's good. I love it all. It's, it's good. It's never too long. I think a long answer is good Question. Number five is what's been your worst money mistake? And how much did it cost you? So that Costco thing probably was like 100 grand.

I have this Costco packaging, it sitting there. I don't know what to do with it. I was emailing other Costco divisions a couple days ago. Hey, you guys want to take on my packaging? No, I was like, we got the hottest Ellie try it and they were like, no, it's not totally fitting right now. So, uh, so that was an expensive mistake and I'm learning. I've learned my lesson as I mentioned with the wraps. Damn yeah, I hate that one for you. That's a big one. Thank you. And last question question # six, What is just a crazy story you can share from this wild ride of building a business, good or bad. Okay. Got one. So I talk about these Delhi's, I started the business with the deli, but I don't usually mention is that in March of 2019 it was gonna be ST patrick's day because I had this corn beef, my mother in law was like, go and sell some irish pub. I find some local irish pub called pick wicks and I call and get the lady, some lady answers the phone and it's not lunchtime and uh, and I say, hi there, you know, I give my film, like I have, you know, this really amazing vegan corned beef.

I just want to drop off a sample like who's the person you know, that I could be to sample this with? And uh, and the lady literally laughs at me on the call because you know, there's something with like vegans, like really rubbed people the wrong way because somehow people feel culpable or like, you know, they're being judged. I don't know, but it gets like more hate than like any other diet. It's actually like been proven okay and whatever it is what it is, but the lady laughs at me fine, but I still find out that her boss jerry is the one. I had to share the samples, go down there and meet jerry and I sell him on like one piece, which was, I think it was like $20. He literally wrote me a check for like $20. Okay. And uh, and I come out and I had a couple of little samples so jerry ate one of them. But then like I came out and political more samples and I go places mostly empty. It was like kind of staff and I go, who was laughing at me on the phone? And they were like, who answered the phone when I got to get the woman? And uh, and I don't want you to taste this jerry.

Just bought some, you tell me what you think. So she takes a bite in front of me and she's like, all right, It's pretty good. I like that respect, you know, so I understand. I was walking around with that kind of foot spell, which is I guess always sold this thing in the first place. But yeah, don't mess with me. Don't laugh at me. I'm coming after you basically. I love that. That is amazing. You're amazing jenny. This was so much fun. You are just such a blast. Thank you for sharing your journey. I'm, I'm your hype girl. Thank you. Doon your, your rock soul and I see it. Thank you. Hey, it's dune here. Thanks for listening to this amazing episode of the female startup club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out female startup club dot com where you can subscribe to our free newsletter. We send it out weekly covering female founder, business news, insights and learnings in D. C. And interesting business resources. And if you're a founder building an e commerce brand, you can join our private network of entrepreneurs called hype Club at Female startup club dot com forward slash hype club.

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6 quick questions with Jenny Goldfarb, Founder of The Mrs. Goldfarb's Unreal Deli (Part 2)
6 quick questions with Jenny Goldfarb, Founder of The Mrs. Goldfarb's Unreal Deli (Part 2)
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