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6 quick questions with Lulu Ge, Founder of Elix (Part 2)

by Female Startup Club
November 22nd 2022

Welcome back to the show, it’s Doone here - your host and hype girl. This episode came from a really beautiful beginning that I want to tell you about. And you might know what I’m talking about if ... More

Welcome back. Here are the six quick questions Question number one is what's your, why? Why do you wake up every single day and work on Alex to show that there's a world where purpose and profit can coexist and to help millions one day be able to tune into the signals from their body and discover the healing potential of chinese medicine. I Love that question # two is what's been your favorite marketing moment so far. When we launched the news of Alexis clinical trial, we actually went on a media tour um about 16 different morning tv news shows, radio shows and my favorite was speaking with news anchors and places like Tennessee and Ohio and these news anchors sharing their stories about their periods on air and many of them mentioned it was the first time ever in their career that they talked about their period on live morning news show and they could not believe we were getting to have this conversation and it was amazing, that is amazing, that's so cool, I love that.

And it just goes to show like we no matter how powerful the person or how successful put together everyone has had an o ship moment, everyone has struggled through something in their body that they are trying to figure out. And it was just awesome to hear their personal stories and talk about like what's normal, what's not when we should get help and all that good stuff, Good stuff Indeed, I love that moment, I mean I'm not gonna lie, my period actually came on my wedding day and surprised me ah showing up in all the right times. That are interesting to show up. Gotta love our period but oh my God, sometimes what the heck question number three is, what's your go to business resource when it comes to like a book or a podcast or a newsletter? Um So I love your podcast, thank you. When I was thinking about starting a business, I think podcasts like these are so incredibly helpful, There's a book called Your Brain at Work that I think is just like a bible for how to understand the way our brains work and how we're wired to be distracted and you know, I feel like if you can figure out how to have your own brain you can hack anything else because mindset is everything in life.

And so I love this book and I give it to all new team members at Alex, oh my gosh, that sounds so cool, so how to why your brains why are our brains? It's called your brain at work and work your brain at work and it basically it goes through different stories of this couple. Um it's also kind of like relationship therapy fyi but it goes through different scenarios of this couple and how their day unfolded and basically like how they got totally overwhelmed and then it gives you some like neuro psych theories tips and then it replays their days like if they had kept these like brain hacking tips in mind how that they could have gone. Oh interesting. I'm gonna order that after this call. That sounds great. I love it. Cool Question number four is how do you win the day? What are your AM or PM rituals and habits that keep you feeling happy and successful and motivated. So I start every morning with a 20 minute meditation.

I love the manji meditation app. M. A N. J. I. T. She is an incredible friend healer. Reiki master. Her family ran an Ashram in India and her meditation app is unlike any anything else that exists because it combines self hypnosis, sound healing therapy and meditation. So there's something for everyone there. I highly recommend the manji app but I start my day with a 20 minute meditation with her app and then I try to get some sun and fresh air research actually show because if you get sun first thing in the morning it helps with circadian rhythm. Vitamin D. Is great for hormone health. Um, and then I sit down and this is actually an exercise from men jeep list. 10 things you're grateful for most of us do gratitude journaling with maybe only two or 3. 10 really cultivates that mindset of abundance.

Oh I love that. I'm gonna try that tense, good tense a lot. I'm going to be hard thinking like what am I gonna add to this list? Well I find that it wires my brain to go through the day noticing the good instead of focusing on the bad. Mm I like that. That sounds like a great ritual. I'm gonna I'm gonna give that a try this week. Thank you so much. Question number five is what's been your worst money mistake? And how much did it cost you so many? I feel like if you're not making a ton of mistakes of you know there's probably learnings to be had but some of our worst mistakes has to do with how we conduct tests on our customer journey. And so recently we ran a test on one of the pages of our website. And to be honest, uh There was a huge miss in terms of how the test was set up and test probably cost us $50,000 and worse than the money it cost us.

It led to zero learning. So we had to rerun the test with the mistake fix. And so that's going on now. Oh my gosh. What does that even mean though? Like a $50,000 test on a website. What is that? What does that mean? Like basically we, we didn't have a transaction set up the right way on the back end. Um And so yeah. Um and basically what it taught me was that and what it taught us as a team is that as we're growing and scaling we need to design processes that minimize human error because everyone has so much on their plates. And like for big things like the, you know, we need to have almost like multiple eyes on it before it goes live, and then once something is live on site, we need to make sure we have QA processes to um double check. So it was great in a way because we didn't have processes around how to launch tests and now we do and now you do great! Well, gosh, we found the silver lining question number six, Last question, what is just a crazy story?

Good or bad, that's happened during your time building this business, So many crazy stories. Um I will say the one that sticks out right now um in my head is last week for the Alex off site, we've been talking about how can we, how can we as a team of ambitious people, be less afraid to make mistakes and celebrate our failures as learning. And so I actually surprised the team with an improv coach who arrived to our off site and as the coach walked in and I announced that our surprise activity was improv comedy session. Um I quickly realized that it may not have been a good idea to surprise the team, because it looks on all their faces, but I was so proud of how, even though the initial reaction was like, oh my God, are we seriously doing this?

Um the coach did a really good job of getting everyone up playing games laughing around, and by the end of the first hour we had moved on to tickets and people who I would not have imagined was like you know saying and the whole concept behind improv is you don't let your team members fail you. Um you support any wacky crazy idea they have with yes and and you continue building and even if a scene flops it's okay, you jump in, you pick the ball up and you keep rolling with it. Um And I was just so proud of how the team came together and emulated inanimate objects from like there was a furniture seen to like a magical like spaceship scene to you know, we just had so much fun together and to see people who never really collaborate together um you know saying yes and to all the wacky ideas was just so much fun.

That's super cool, I love that. That is so much fun. Gosh this was so much fun. Thank you so much lulu for coming on the show and sharing your journey with Alex. I'm so excited to see what comes next for you in 2023. Thank you so much june for everything you do for the female founder community. Thank you. Hey it's dune here, thanks for listening to this amazing episode of the female startup club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out female startup club dot com where you can subscribe to our free newsletter. We send it out weekly covering female founder, business news insights and learnings in D. C. And interesting business resources. And if you're a founder building an e commerce brand you can join our private network of entrepreneurs called Hype Club at Female Startup club dot com forward slash hype club. We have guests from the show joining us for intimate.

Ask Me Anythings, expert workshops and a group of totally amazing like minded women building the future of dTC brands. As always, please do subscribe, rate and review the show and post your favorite episodes to instagram stories. I am beyond grateful when you do that.

6 quick questions with Lulu Ge, Founder of Elix (Part 2)
6 quick questions with Lulu Ge, Founder of Elix (Part 2)
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