Welcome back here are the six quick questions Question # one, What's your why? Why do you get up every day and put your energy towards all these ventures? I think my y is really to support and provide real talk advice to female entrepreneurs. Um It was something that I was missing, which is why I went out and created it. So I feel very passionate about helping the next generation and the current generation of women succeed in business Question # two is across all your businesses. What has been your favorite marketing moment so far? Oh, I mean I definitely love our create and cultivate 100 list. Um we do it every year. We highlight 100 women making waves in 10 different categories. We launched the first one in 2017. It was so scrappy. Like we shot it in like this little like back alley studio and now it's grown into this massive powerhouse list of women and it's still one of my favorite events of the year.
Um and the best way to kind of highlight all the amazing work that these women are doing. So fun. Question # three is what's your go to business resource right now, if you had to recommend a book or a newsletter or something like that. Oh, um I would say I'm really loving the information, it's a media site. Um they do just really strong coverage. I feel like on the technology space, the start of space in the venture space. I haven't heard of that one before. I'm gonna link it in the show notes for anyone who wants to check it out. Question number four, how do you win the day? What are your AM and PM rituals or habits that keep you feeling happy and successful and motivated? I would say m is definitely like taking my dog on a walk and PM is like ending the day with a glass of may. I love that. I'm the same. My dog cuddles in the morning are like the best question number five, what's been your worst money mistakes in business and how much did it cost you? Oh, that's a really good one. Worst money mistake in business.
I mean, I wouldn't say, I, I actually don't know how much it cost me probably a lot, but I would say is not increasing my salary, um, at creating cultivate, you know, I was like eight years in making the same what I made your one. Um, and I wish I would have um, increase that sooner, if that makes sense. Yeah, that's a good learning. They're very good, very important one. Yes. It makes sense to not make sense to not pay yourself a lot at the beginning, but when you're like that far in maybe then totally. And we've heard this on the show before actually, I can't remember who said it, but basic they went through a situation where their business overnight. You know, basically shut down because of Covid and in that moment before the kind of like sorting everything out, She was like, I haven't paid myself for 10 years, like properly. And so if everything shuts down tomorrow, you need to know that you actually haven't like taken nothing from your business. It's a really important one. Question. Number six.
Last question, What is just a crazy story from the journey of building your business is good, bad or ugly? Oh God. I mean there's truly so many, but I would say, I think the best story is was from our san created called the San Francisco Conference 2019. It was our largest conference we've ever done. I think we had like 85 sponsors, thousands of attendees, all these things and we were setting up at this like massive venue and my assistant calls me and goes, hey, you need to come down to the second floor. Um, uh, they're putting out a fire and I was like, well I'm putting out a fire up here thinking it's like putting out a fire and she goes, no, there's like a real fire. What? I ran down the stairs and one of our papa booze had caught on fire. Like a guy was putting on a decal and there was this pompous grass installation lit completely on fire. Thank God there was a volunteer firefighter on site who like jumped into action and like, you know, whatever.
But also the fire marshal was there. And basically the fire marshal, thank God cause he could have shut down the entire event, basically said I'm gonna pretend like I didn't see anything but you have to fireproof all of your pop ups and installations and what that means is you have to spray them with this specific fire over top gel. So it's like eight p.m. The night before the event. We're trying to source people who can spray fire retardant. Genel on things. We finally get someone, we have to spray everything, everything stopping wet. It was ended up being fine the next day was great. It was a total success but it was the most stressful 24 hours in my entire life leading up to it. Oh my God that is so crazy. Holy wow! Amazing. I'm glad you got it sorted. Love a last minute pressure. Yeah. Love to problem solve that. Jacqueline, thank you so much for coming on the show and sharing all of your insights and your journey and everything that you've been up to. I'm so excited for you.
I'm excited to see what comes next. Thank you and thanks for having me. Hey it's dune here. Thanks for listening to this amazing episode of the female startup club podcast. If you're a fan of the show and want even more of the good stuff. I'd recommend checking out female startup club dot com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news insights and learnings in D. C. And interesting business resources and if you're a founder building an e commerce brand, you can join our private network of entrepreneurs called hype club at female startup club dot com forward slash hype club. We have guests from the show joining us for intimate. Ask me Anythings, expert workshops and a group of totally amazing like minded women building the future of DTC brands. As always, please do subscribe, rate and review the show and post your favorite episodes to instagram stories. I am beyond grateful when you do that.