Welcome Back. Here are the six quick questions. So question number one is, what's your, why? Why are you getting up every single day and focusing on building max bone to be honest, is to make dogs life better and creating a better experience for humans and you know, and as I said before connecting the bond between dogs and humans and making both of them happy and I feel like we have that effect and you know, raising the bar in the pet industry, that's really is the kind of makes me want to really do it and gives me the energy, especially as I said, seeing our customer reviews, seeing their feedback, seeing how much they love maximum. And it just gives me the energy to continue. Amazing question Number two is what has been your favorite marketing moment so far? So our favorite marketing moment, I have to say was our aspen store. We had a pop up in aspen, which was kind of opposite. Oh my God, cool! And I was so cool. We had it next to and I remember we had our opening event the same day and we created this winter destination.

It was like chalet was fantastic and Mariana and my team, she's so creative. We came up with, I even actually have the cup, I have to show you how to ski club like coffee cups with like hot chocolate for the customers. It was just so fun. And when we had our opening event, our store was packed and group and she was coming in, they're like, what are you guys doing? What are you having here? And I was like, this is dogs, it's you know, it's an emotional customer base, we're creating something that is very unique and no one else has done this before. So customers were coming into the store and they were just literally hanging out. So it was really fun and it had a great momentum the entire two months that we were there. So that was a great actually marketing moment for us and I always remembered and always when we want to be happy, we look at our aspen photos, oh my gosh! And you know what, this just makes me think is like have fun with building a business, do the fun things create activations that make you light up and be happy and feel joy in what you're doing with your brand and other people will feel it too.

People enjoy a great branded experience, that's exactly what we're saying, we love that, that is kind of our forte of creating those kind of moments. Those experiences which I think sets us apart from any other pet brands and we have so much fun and we see, I mean I always say, I wish I had a camera actually facing towards customers reaction when they come into a maximum store. They're really just like lit up, it's like, is this a pet store and those moments of like creating these activations of, you know, we have so many fun ideas that we want to do for next year as well of creating a food truck and having like, you know, people wearing chef hats and they think it's food human, but it's food for dogs. So you know, there's so many fun things you can do and you're so right about that when you create, create that moment of fun and we feel it, we love it. We like enjoyed, I think more than the customers, it just, you know, gets the brand spirit out there. Oh my gosh, I love that. I can't wait to see that happen. Question # three is what's your go to business resource at the moment if you're having to think about a book or a podcast or a newsletter that you're learning from.

I have to say I highly recommend the book by scott Belsky, the messy middle. I really kind of resonated with that book. You really enjoyed it. I do actually love your podcast. I'm not saying that just because I'm here now, but I do like that the people that you're interviewing the founders are very honest, honest about investors are honest about generally a lot of things and I hate listening to podcasts where they're like 200% year over year and we did that through growth. Hacking. It's like there's no growth hacking. There's so many things that goes into a business, uh just growth hacker um another book that I really love is the hard thing about hard things with Ben Horowitz. I have it here. It's really good. So yeah, those are the two and if I'm gonna recommend another postcard, I mean everybody knows probably about this one is how I built it with Guy Roz. Yes, a classic, we love it. Such a fan question number four, how do you win the day? What are your am and PM rituals and habits that keep you feeling happy and successful and motivated.

So kind of honest truth about, I'm not very good with self care and I've never actually been, I've never been this kind of person who maybe I'm in pain and I just continue with it. I don't even go to the doctors Which I am noticing now with getting older that I, you know, I get up 4:00 AM and the first thing I do is grabbing my phone, which is the worst thing you can do, but I don't stop. I just continue doing it even if it's hurting me. But I'm realizing now getting older, I'm starting to get things and middles and I'm starting to get very anxious. So I highly recommend self care and I recently just downloaded the app come. So it just shows how late I am to the game and it is important because it's going to catch up with you sooner or later. The only thing that I do that actually makes me happy and I kind of like to get over and done with is barry's bootcamp, sorry's out there, you know, get good exercise and it always makes me happier when I'm done. So exercise does really work even if it sounds cliche. But yeah, I think self care is important and I am so happy that the new generation are realizing it more than my generation.

So yeah, absolutely. You know, I have this real problem with my phone as well that the addiction is real and I've tried so many different things to try and beat that, but I'm still it's still a process. It's still a journey. I mean my husband wakes up, it's like how do you even your eyes? No wonder why you're going blind? I'm like in the dark and looking at my phone, it's like it's an addiction, it's so weird and it's not exactly and and then I read bad emails and I get even more anxious four o'clock in the morning, it's not away your day, it's not the day. I agree, I agree. I think seriously we should everybody follow that whole meditation exercising and you know, doing things that makes us happy because it's not you're not going to be more effective just because you take your phone at 4:00 AM, it's the opposite. Mhm Amen Question # five, What's been your worst money mistake in business and how much did it cost you. So one thing actually with our company were kind of very frugal and we're very careful when we have photo shoots, you know were very creative.

We spend $1000 instead of spending 100,000 like some people do, we don't go and hire kind of marketing team to come up with some catchy phrase. We normally always do it ourselves. We're very creative when it comes to that. So luckily I haven't had any big money mistakes, but I do feel like my money mistakes is like again spending too much time with investors that is taking me away from my business and we lost revenue because of that 900% believe that and then other things as well of like what's happening with logistic issues of me not ordering enough inventory because of cash flow. We're too scared not getting it on time. Like christian cove and the green one, it's sold in one day and I was like why didn't I order so that jump and it takes us three months to make it and then kind of, we missed the missed the window. It's you know, that kind of lets you to have lots of revenue. So that is, that's the way I'm seeing it. But I haven't had big money. Mr, luckily touch with love that for you and question number six, last question, what is just a crazy story, good, bad or ugly that you can share from this journey of building max bone.

So the, I mean there's a lot of crazy things, but the most fun and lovely things that I did get that I find is crazy is a letter from Camilla and Charles like you did saying, I know I have, I'm gonna frame it, I'm gonna hang it above my bed saying that they adore the brand and they love what we're doing and they were saying that they have rescues and things like that. So that letter means the world to me. So that was a crazy, Oh my gosh, that's so cool. You could have got lost. So, I mean, I was like, this is so nice and how can they had written notes from Camilla and Charles and I could have lost that mail because it came a little envelope stamped. That is so cool. Oh my gosh, you need to send them all the products have their dogs in a christian cohen sweater. Oh my gosh, question. Yeah, I love that. All the, all the queen's corgis, that would be so cute. I know all of them in pink.

Oh my gosh, we need to make that happen next year, 2020 three, that's gonna be my big marketing thing next year. Love it! Having all the dogs paris. A thank you so much for taking the time to come on the show and share your journey and all the, you know, all the stuff that comes with building a business and how hard it can really be. Um I really appreciate your honesty and your vulnerability. Thank you so much. Thank you. Thank you so much as well. Hey, it's dune here. Thanks for listening to this amazing episode of the female startup club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out female startup club dot com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news insights and learnings in D. C. And interesting business resources. And if you're a founder building an e commerce brand, you can join our private network of entrepreneurs called hype club at female startup club dot com forward slash hype club.

We have guests from the show joining us for intimate. Ask me Anythings, expert workshops and a group of totally amazing like minded women building the future of DTC brands. As always, please do subscribe rate and review the show and post your favorite episodes to instagram stories. I am beyond grateful when you do that.