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6 Quick Questions with Kaylin Marcotte, founder of Jiggy (Part 2)

by Female Startup Club
February 25th 2023

This is Kaylin Marcotte for Female Startup Club.

Welcome back to the show - if you’re new here! Hi! I’m Doone, your host and hype girl in business. Every week we learn from 7, 8 and 9 fig... More

Welcome Back. Here are the six quick questions. So, question number one is, what's your, why? Why do you wake up every day and create jiggy? I love finding ways to kind of surprise people, and I think especially for something as simple as a puzzle where that's probably the first thing that they're like, oh yeah, okay, a puzzle. But to to bring my unique spin on it and purpose with it and to kind of have people look at them differently and kind of rediscover that just joy of, you know, the simple things, I think there's so many over the top um and and hyper stimulated activities that we turn to these days, but um to kind of simplify your life and and just kind of have quiet down time, mindful time with a product. The other big y is to support artists and my mom found an arts nonprofit when I was a kid, so that's where it comes from.

But to be able to help artists actually monetize their work and make a living off their work um instead of just, you know, sharing it. I think artists share their work for free a lot um and to actually have them help get paid and and make a living off their work is really important to me. I love that Question. Number two is what's been your favorite marketing moment so far? I would say. I think the originals that we did these hand painted ones, it just blew my mind what these artists were able to create on a blank white puzzle. So just the creativity that they infused into it and then to see people really treating this puzzle as artwork um was just very, very cool to me. Mhm I love that Question. Number three is what's your go to business resource at the moment if you are thinking about a podcast that you listen to or a newsletter that you're subscribing to religiously reading every week or a book that you're reading at the moment?

Yeah, I like um because the retail industry is new to me. So you know my experience of the scam and been in kind of startup world, but not really the consumer brand and retail world. So I have a few newsletters um like lean lux and the morning Brigid retail brew. Um so those are two that I read that kind of keep me in the know about what's happening with e commerce and retail um that I find really helpful. Mm love, love both of those. Question number four is how do you win the day? What are your am or PM rituals that keep you feeling happy and successful and motivated. Yeah, I'm pretty rigid about mies and um I think for her reason because I definitely feel it immediately, you know, really is the little things and and the simple things and a couple of days without my morning routine. Um and I really feel the impact.

So um first thing movement and son, first thing in the morning. So before, you know, other than my alarm before getting outside, no phones and go for a walk with my husband and and well, you know, we were in Miami moment so it's very easy to get our sun filled but walk in the sun coffee and then we'll kind of ease our brains into the day with word girl and a crossword. Um, and then usually make breakfast and I'm not a breakfast person that was also a game changer for me. So make breakfast and I get to work. Um, and then in the evenings I do a last minute of the day is I have a five year journal where it's every day and it lacks itself. So each day has five sections on the page. And so you write that days and then, you know, I'm on your three now.

So I see that same day, um, the two years prior and it's just a really nice. Oh, that's cool. Yeah, What's it cold? Um, it's, I think it's called a line a day, five years online a day. That's cool. I want to check that out. So yeah, I see. You know, everything just kind of a nice like check in of how far I've come and what I was worried about are focused on then and just a little perspective to end. Yeah, I love that. I'm gonna get me one of those, Yeah, highly recommend. Yeah, question # five. This is a good one. What has been your worst money mistake and how much did it cost you? Mm hmm. Um it's just like a silly one of just not following best practices which was on, we have international, you know manufacturing partners and so on an international wire, you know, you're supposed to like just best practice thereby all the info if you can't get on the phone and talk to someone to just confirm the information.

Um I did not do any of that. And I wired, it was $10,000. And then I never heard from, I was like okay what's the production, when will this be ready? They didn't reply. So I had her WhatsApp and so I WhatsApp her and was like, hey are you getting my emails? She was like, I haven't heard from you in three weeks and it turns out the whole company's email attacked and it was like it was a Bangkok like hacker who had asked. Rewired the money to um and just so yeah, definitely verifying financial information And you know, try to get two methods like you know what's after phone before so don't don't send large amounts of money purely by email communication I would say. And then I think you know another one I think just you know, we tried some experimental like a showroom or a partner that would, you know display our product amongst a bunch of others.

Um And I think just not being clear about expectations can sometimes bite you and just you know you know of course like what is foot traffic but like how many are actually converting and even if they're not converting can we display you know Q. R. Code or capture their email or what other value can you get from this? Um And if you you know if you don't sell the product then who's paying for the shipping to get back to the warehouse and um and you know can we have some guarantees on the amount it sells and if not can we participate in one in the future? So I think just really being clear setting clear clear expectations of any um with any partner that you know you're taking a bed on And kind of figuring out all scenarios where all of those scenarios if this happens, what does this mean? Yeah 100%. That's a really good one. Last question question number six what is just a crazy story? Good or bad that you can share from building Jiggy crazy story.

Um I mean the tie hacker is bad, Crazy. That was a really crazy one. Um No I would say I mean I still to me like it you know I don't know it's crazy but still to me the the craziest moments are when I either like there's no feeling like seeing your product like in the wild with a stranger, you know when I still get text you know I my friend in L. A. Went to some house party dinner party and there's a jiggy sitting on the table you know when it's just like that this has gotten so much bigger than me and they didn't just buy it because they're trying to be nice and support me or seeing it. Yeah seeing seeing my product in the Wild, we've done retail now in Bloomingdale's and Nordstrom's walking into Bloomingdales in Soho in new york and seeing a jiggy on the shelf are still kind of um Yeah the crazy moments that the pinch myself moments.

Uh huh. I love that. Oh my gosh Kaylin, this was so cool. Thank you so much for coming back on the show. I can't wait to do part three. Thank you so much. Thank you. Hey it's dune here. Thanks for listening to this amazing episode of the female startup club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out female startup club dot com where you can subscribe to our free newsletter, we send it out weekly covering female founder business news insights and learnings in D. C. And interesting business resources. And if you're a founder building an e commerce brand you can join our private network of entrepreneurs called hype club at female startup club dot com forward slash hype club. We have guests from the show joining us for intimate. Ask me anythings expert workshops and a group of totally amazing like minded women building the future of DTC brands. As always, please do subscribe, rate and review the show and post your favorite episodes to instagram stories.

I am beyond grateful when you do that.

6 Quick Questions with Kaylin Marcotte, founder of Jiggy (Part 2)
6 Quick Questions with Kaylin Marcotte, founder of Jiggy (Part 2)
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