Welcome Back. Here are the six quick questions. So question number one is, what's your, why? Why are you waking up every day and working on Hyper? I think, to celebrate people that just unfortunately have not historically been celebrated. Yeah, absolutely. It's a good one. An important one. Question number two is what's been your favorite marketing moment so far? Favorite marketing moment? I think my favorite was we had a pop up in soho. We took over a newsstand and we gave out magazines and like product samples and it was my favorite because it was hella cute. Very fun. Great energy. My team, my team of six women like worked their assess off, but it was my face because it was our first like I RL event because we do so much digitally as a brand that launched in the pandemic. So I love that. It was well done, but it was also like, oh my God, we're outside with the people. It was great.

Yeah, so much fun. You've got to do the things in building a business that also just bring joy. It might not necessarily be this like big, you know, revenue moment or it might not necessarily be the big hit that you think it's going to be. But if it brings you joy in the process of like getting to put something like that out there and being like this is so cool, like this looks cool. Our customers love it. It's a great brand moment leaning into those things. I think it's so important. So important. Question number three is, what's your go to resource in business when you have to think about a newsletter or a podcast or a book that is useful to you at the moment? Can I say other founders? Of course, you can network is very important because that's the honest truth. My whatsapp is very active and I have so many like short list of other founders and I'm always like, hey, thoughts on this, let me tap your shoulders. Yeah. So much, so much conversation from fellow founders. Yeah, absolutely. It's a great one. Question number four is how do you win the day if you are thinking about your AM or your PM rituals and habits that bring you happiness and make you feel motivated?

Yeah, I think the things that consider winds are so simple. I think when your day is hectic, I think the winds are just like very simple things. I like I mentioned have two young Children and so the days where I like can drop them off and like pick them up and I have quality time with them. I feel like that is a win because the day in the middle is so insane and you know, I travel, etcetera. So I think I'm starting the day with my Children is awesome. Starting the day like eating a real breakfast, feels like such a win. Um I think just starting the day focusing on myself, which is not always where I start. The day is always like the start of a successful day. Um if I'm honest, I think putting myself first and re centering self care is a big goal of mine and something I've done in 20, but we, we still have a long way to go. So, um but yeah, those two things are the things that like, make me feel like good and healthy and like, you know, yeah, where I want to be.

Yeah, a day of success, I feel like it's that kind of thing where like, you know, it's the case but some days you just, you just can't win it every day. No, you can't, you can't. And some days I feel crazy and they don't feel the way you want them to, but they're also wins like some of those chaotic days where you're working in the back of an Uber. Those those are winds too. But I think the ones that feel a little bit more tame and ordered with quality time are, are the ones that I aim for. Yeah. Absolutely. Question # five. Is what's been your worst money mistake. And how much did it cost you? Yeah, I think a lot of my money mistakes are not mistakes, just like marketing fails. Which, um, I was speaking to a friend, I found a friend that is venture backs and she was like, you know, one of the reasons you should raise is because you have more room to, like, try things and fail and you're not so bothered by it. But yeah, you know, I mentioned social media and influencers, etcetera, but there are so many things.

We've tried podcasts and wheat postings and all of these various things and sometimes you sort of sit around and you don't see exactly how they've converted. And so, um so yeah, I think the marketing fails are the ones that I feel, but also you're going to try the ones that I have to keep, I gotta keep trying. So here we are you gonna keep trying because one day, one of those things is gonna pay off real good. Yeah, sometimes they do and then you're like, oh, that was amazing. So, yeah, it's, it's interesting. Um But yeah, those are the, I'm always holding my breath when we do something new in the marketing arena. Yeah, you've got to be like, okay, I'm detached from this. I'm not exactly question number six. Last question. What is just a crazy story? Good or bad you can share from your journey of building hyper I don't know if it's crazy. I think um I also think when you, when you're in a world so, so many things are normalized and so when they happen, it doesn't feel crazy.

Like I um shortly after we launched in Sephora, I went to Times Square and I was with my Children and my Children see me working with Hyper. They're very familiar with the packaging and the products and like, like seeing Hyper on shelf in Times Square with them. To me, it was crazy. That was just a few months ago. If I go back now though, I'm like, this is now normal. This is now the norm. So I think it's so weird. Like what feels crazy and then how just sort of being in an environment like makes it like your new norm. But um yeah, I don't want to lose the fact that like seeing our products on shelf in Times Square with my family was just like the most bizarre, exciting um thing. My kids were literally jumping up and down. Like, it was definitely insane. Yeah, I can imagine. But I think you raise a really good point and that's something that we all struggle with is, it's like you, you forget what the outside perspective is.

You're kind of like, no, this is normal. This is, oh, that's just the normal. I should be on Times Square like all the time or like, that's not a big deal anymore. But then other people see and they're like, holy sh it. How do I get on Times Square? That's amazing. Exactly. So I think um yeah, so that was, that was definitely crazy. Lots of crazy moments that you then normalized. But yeah, that one was, that one was crazy. That was a good one. Desiree. Thank you so much for coming on the show and sharing your amazing journey with Hyper. This has been so fun. Thank you. This was great. Thanks for having me. I enjoyed this. Hey, it's Dune here. Thanks for listening to this amazing episode of the female startup club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out female startup club dot com where you can subscribe to our free newsletter. We send it out weekly covering female founder, business news insights and learnings in D C and interesting business resources. And if you're a founder building an e commerce brand, you can join our private network of entrepreneurs called hype club at female startup club dot com forward slash hype club.

We have guests from the show, joining us for intimate, ask me anythings, expert workshops and a group of totally amazing like minded women building the future of DTC brands. As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.