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6 quick questions with Meagan Pate, Founder of STRAAND (Part 2)

by Female Startup Club
March 14th 2023

This is Meagan Pate for Female Startup Club.

Hey guys, welcome back to the show -

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Welcome Back. Here are the six quick questions. Question number one is, what's your wife? Why do you wake up every day? Show up every day and build strand. I just love creating and that's what I love building things. I love creating. I'm a creative person. Constantly thinking of ideas and how to do things. So yeah, just building something, making something like that's fun. That is fun. I hear you loud and clear. I'm the same question. Number two is what's been your favorite marketing moment so far? Oh, I have loved sweat. That was great. I did really get a lot of joy out of our Christmas campaign. We did a hedge and machine and we sent it to a lot of people but within sending just a hedge and machine, we tried to facilitate a journey and we did little cards which was like pick your, your main character and it was like main character moment. This is how you activate Y two K 10 years. This is how you activate. So I kind of wanted it to be like a little experiential journey and then everyone wore it to like festivals and fun things and it just felt like over Christmas people ask a lot of people and I just wanted to try and insert moments of joy after what had been pretty hard two years here in Melbourne.

100% God, I love that. Love the hair gem machine, by the way. So cute. So fun. Question. Number three is, what's your go to business resource? If you have to think about something that you're kind of turning to at the moment, be it a newsletter, a book or a podcast um where you are getting value from. I would say my colleagues at the moment I go through phases where I'll read everything from the four hour work weeks. I will be sold the art of creative thinking. I'm not in the reading phase at the moment. I think I'm exhausted, but I'm learning so much from my colleagues and from the environments that I'm putting myself in. Yeah, absolutely. I think network and the people you surround yourself with and the people who you can tap on the shoulder is just like fundamental, especially when you're building a business. But in life too. Um And yeah, having those, having those conversations, even if you don't have colleagues that are working side by side, going out and finding a network and building people that you can kind of building connections with people that you can tap on the shoulder.

100%, like even peer to peer people doing the same stuff that's a big thing even like in my team. And I really, really encourage em, these are only affiliate manager. So make relationships with other companies and other people with affiliate managers, similar with Anna and tiktok. And it's been great because some of the founders, I'm connected with, connected them with their peers within their business and you grow at such an accelerated rate if you have that support network. Yeah, absolutely. Question number four is how do you win the day? What are your AM or PM? Rituals and habits that keep you feeling happy and successful and motivated? I try to be good but sometimes coffee. I do listen. This probably sounds a little bit silly but if I find I'm in a bit of a rut. Um and I do need that extra perk. I listen to a lot of sleep stories. Um and like mindful brain rewiring meditations whilst I'm sleeping and I'll do the same on my morning walk with my coffee.

I'll listen to like words of affirmations, balloon, your beats and stuff like that. Where do you go to listen to these sleep stories? I want some sleep stories. I listened to a guy on youtube called Michael Sealy. My partner is really funny. He listens to like Harry Potter sleep story. That's bizarre. But these are like meditation. But Michael Sealers meditations, you can just do them on youtube and depending on how you're feeling like you can choose like if you're feeling a bit anxious, overwhelmed. If you want to be in abundance and gratitude, you can kind of pick which one you're resonating more with. And then I fall asleep to them and then in the morning on Spotify, you can find some really great playlists. But yeah, yes, please do. I would love to see what you're listening to. I want some sleep stories. That sounds so cool. Thank you. Question number five is what's been your worst money mistake so far? And how much did it cost?

You actually don't know, it could be something like an influencer or a product packaging that was mucked up or you know, a bunch of, I don't know what it could be like, misprinted labels. I am wasting a lot of money on air Fraser at the moment and that's killing me and that's timeline. But yeah, is it a mistake or is it just like the nature of what's happening? And like you plan, you plan as best you can and like, you know, it's going to have something delivered last week. It's still not delivered. So air freighting, air freighting is costing a lot of money that I would prefer not to be spending. Yeah, absolutely. I think we can, we can all agree on that. And last question question number six is just what is a crazy story? Good, bad or ugly from your journey in building this business? Oh, the color orange that wasn't.

We originally did some kind of early branding identity stuff and we settled on orange like yeah, we want to be orange but the color chips kept coming back and it was like cheeseburger mcdonald's orange and it was this other orange and every time you get up at six weeks. So the rest of my team, what do you mean when you send away to get a color chip match? So that your vessels, you get to proof them first, but you get that color by the time it goes to supply, it takes forever. Anyway, there was one that we kind of landed on and I used to always not this lipstick called Lady Danger and it was this really beautiful red orange control active back and obsessed with it and this color where we were just didn't have enough of that red and it was haunting me and everyone else was like, we've gone too far. There's no changing it now, but I convinced them and we we're not changing it. And now we have a beautiful strand orange and the rest of my team, I think team and in particular it's orange like this does not matter and like that and now they're like, it really mattered like it really matters.

So, yeah, that was a fun, fun sunny. You're like, thank you. I know. I know. Oh my God. I love that. The orange story. This was so fun, Megan. Thank you so much for coming on the show and sharing your story with Strand and where you guys are at right now. I'm excited to circle back and do a part two. Me too. I'm really excited. Thanks so much for having me. It was a fantastic scene yesterday. Hey, it's dune here. Thanks for listening to this amazing episode of the female startup club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out female startup club dot com where you can subscribe to our free newsletter. We send it out weekly covering female founder, business news, insights and learnings in D C and interesting business resources. And if you're a founder building an e commerce brand, you can join our private network of entrepreneurs called hype club at female startup club dot com forward slash hype club. We have guests from the show, joining us for intimate, ask me anythings, expert workshops and a group of totally amazing like minded women building the future of DTC brands.

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6 quick questions with Meagan Pate, Founder of STRAAND (Part 2)
6 quick questions with Meagan Pate, Founder of STRAAND (Part 2)
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