Welcome back. Here Are the six quick questions. So question number one. What's your, why? Why do you wake up every single day and work on prin? I love the creative aspect. I just adore it. I've always been a creative person. This is what feels my cup. The happiest moments of my life are working on campaigns and editing the images and doing the styling and seeing the whole marketing kind of assets come together and seeing something go live. I know business is about obviously to have a successful business, you need to make money and for it to be profitable. Anyone around me will tell you that that is not my why if you're in it just for the money, you will not go very far. What fills my cup is yet just having a creative outlet. And if I wasn't doing that with Prion, I would be doing it with something else for sure. I'm always making something. I'm always working on something I am addicted to projects and I also just love the incredible community of customers and retailers and partners that I have built, that has been truly invaluable over the past few years.

And it's not something I would have had without this business. So I'm so privileged and grateful to have met these people and to have such an incredible network around me, of people who support me and I support them and I can rely on them. It's, it's beautiful. I love that. So beautiful. Question #2 is what's been your favorite marketing moment so far? Definitely the back judge 10 piece collection launch last year. That collection again was a labor of love, but it was fraught with difficulty from COVID delays to issues with the campaign and the photographer and all of this. And we spent night and day working on that campaign. I could not tell you how many hours went into it, but on launch night, it all paid off. I remember sitting there again watching the traffic, watching the sales on Shopify and my jaw was on the ground. It was like the biggest sense of relief and it continues to sell to this day. So yeah, it was all worth it in the end. Oh my gosh. That is so thrilling. How cool.

So exciting question number three is, what's your go to business resource? Like what are the books that you're reading or podcast that you're listening to or newsletters that you're subscribing to? Yeah, I am a podcast faint every day on my morning walk just while I'm getting ready for the day. I love a podcast. I love listening to the mentor by Marc Boris. Um even just something like happy hour with the girls from Jagger and Store and they have quite a few business tips and that's a little bit more like started um The Rise And Conquer Podcast with Georgie Stevenson from Naked Harvest. I love that. I also just love watching tiktok videos with information from other business owners or their vlogs or their tips and tricks or you know how their experience has been working with UGC creators. There's so much content that you can consume on there. And then I also love Pinterest for just gaining inspiration with campaigns and designs and colors and what's coming up next in the fashion world. Oh, I love that. I learned so much from tiktok. Like it's insane, actually can't spend too much time on it because I can get down so many rabbit holes, but like I learned a lot for sure.

Oh It is a vortex. I don't know how viable all of the information is, but that's up to you to decide. Yeah, it can be hidden. Mist question number four is how do you win the day? What are your AM or PM? Rituals and habits that keep you feeling happy and successful and motivated? I am someone who very much likes to prioritize my health. I have burnt out running this business so many times. It is not something I will allow myself to do anymore. So my morning routine and evening routine are very important. I like to get up and allocate sort of two hours before I start my day to exercising, making a healthy breakfast, yoga Pilates walk. I do manifest stations and gratitude every day. It just changes my mindset. It puts me in a very positive state of mind and it changes my whole day before I get started on the day. If I do it at the end of the day, it's too late. And then after work as well, I like to distressed by going for a walk again, listening to a podcast, speaking to a friend or a loved one, having a bath, cooking all of that.

But I think the biggest thing is just learning how to set boundaries. You do not have to say yes to everything. You do not have to break your back. It's not the end of the world. If someone doesn't get their bag the next day or if an ADM goes out with a spelling error, you need to let that go. I have a life outside of my business and just making sure that you establish, yeah, a strict routine in a sense of working out whatever works best for you. But also just, yeah, setting those boundaries so that you do have work life balance from the get go because otherwise you can work all day and all night on a business, but your health will suffer. Yeah, that's so true. And I love that kind of notion of just don't sweat the small stuff, just let it go. Don't, we're not saving lives. Everything's fine. That is what I always say. Yes, I am not in the business of saving lives. What is the point of having a successful business and money in the bank if you do not have any time or health to enjoy it 100% if you're not enjoying the journey every day. Um I'm so with you on that.

You've got to love the day to day of your life. For sure. Question number five is what's been your worst money mistake? And how much did it cost you? My worst money mistake. And this goes back to being taken advantage of as a young naive woman was working with a marketing agency who essentially promised the world and let me tell you something. If something sounds too good to be true, it is do not sign an ongoing retainer or a contract for something that just yet again sounds too good to be true. I got in a very deep hole. Um with, I don't even know how much money ended up costing me. It was thousands and thousands and thousands and thousands and thousands of dollars of just unjustified costs. I thought I was paying for one thing. I was getting charged all these ad hoc fees on top of it. I wasn't getting the results. There was a communication breakdown. It was possibly the worst experience. I have ever had, which is again how you learned. But now I'm very, very, very wary of any contract I do sign and, um, I do a lot of research of who I am working with and what I am spending the money on because there are a lot of very, um, yes, opportunistic people out there who are not necessarily always aligned or have your best interest in heart.

I understand they have their own bills to pay. But yes, I have had some shocking experiences working with, working with agencies, mostly I would say. Yeah, yeah, I, I also think especially as small business owners, we can fall into the trap of thinking I need an agency. This is going to solve everything. They're going to be able to do this. They're gonna be able to do that and then that's going to be the answer to growth. And what you can often find is that maybe you're not at the stage yet where you suit being with an agency or maybe there's a misalignment in terms of how they can really help you. I'm not sure 100% what I'm trying to say here, but I'm with you that like I'm very with it. I get it. Question # six. Last question. What is just a crazy story? You can share good or bad from your journey with building prin uh This one's a little bit of a funny one but yeah, like I mentioned we have such a wide ranging customer demographic and a very, very loyal community of customers who won't just buy one bag.

They will buy any, any release or buy a gift for a friend or a family member. And I remember one time we got this customer care query about this limited edition color way in this bag and we discontinued it, but this customer was just so, so, so desperate to have this bag and we ended up finding one for her and it was for her mom and we ended up getting an email back a few weeks later just saying, thank you so much for providing us with this bag. It has made my mom's life. She actually passed away and she was buried with the print bag. She loved it so much. So. Oh gosh. Oh my gosh. Wow. That really pulls on the heartstrings. I know that was Jesus. That's so beautiful, unexpected, very sweet kind that she, she shared that with me. And it's just, yeah, you never know how your product can impact on, on your customers' lives in varying ways. So that was, that was sweet. I love that. And yeah, going the extra mile to help someone who you know, is really a fan of your brand and taking it to like, you know, serious fan level.

That's, that's so cool. I love that. Oh my gosh. Very crazy. Thank you so much. Tell me for coming on the show. And sharing your journey with Preen and everything that you're up to. I'm so excited to see the collaboration come out with Chloe on Thursday. Thank you so much. This has been so fun. It was lovely to meet you. Hey, it's June here. Thanks for listening to this amazing episode of the female startup club podcast. If you're a fan of the show and want even more of the good stuff. I'd recommend checking out female startup club dot com where you can subscribe to our free newsletter. We send it out weekly covering female founder, business news, insights and learnings in D C and interesting business resources. And if you're a founder building an e commerce brand, you can join our private network of entrepreneurs called hype club at female startup club dot com forward slash hype club. We have guests from the show joining us for intimate, ask me anythings, expert workshops and a group of totally amazing like minded women building the future of DTC brands.

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