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6 quick questions with Roslyn McLarty, Founder of The GIST (Part 2)

by Female Startup Club
April 8th 2023

This is Roslyn McLarty for Female Startup Club.

Welcome back to the show! It’s Doone here - your host and hype girl. Today we’re learning from Roslyn McLarty, co-founder of The GIST, a wo... More

Welcome Back. Here are the six quick questions. So question number one is, what's your, why? Why are you waking up every day and working on the chest? Yeah, I think it really comes down to our company mission of leveling the playing field in sports, pushing for more equal coverage, inviting new voices and new fans into the forefront. Um And I think beyond the sports industry, sports really are a microcosm of our society. And so that really gives meaning to the work that we're doing in a way that transcends sports. Um And I think, you know, we've chosen to direct to direct our work towards an industry that is dominated by men and people with privilege and it's also on a world stage. And so we hope that any of our contributions that we're making in leveling the playing field in sports will not only um impact our community and the athletes that we're talking about and female fans everywhere, but also just women that are existing in these male dominated spaces or are in these un unrepresented groups, um inspires them to kind of take up space in those spaces that they've traditionally been excluded from and feel empowered to make change on a societal level.

I guess. It's like, kind of a, it's a good answer. It's an important answer. I love it. It's so cool. Question. Number two is what's been your favorite marketing moment so far? I feel like any time we've been reposted by an athlete that we look up to like Simone Biles, reposted us during one Olympics. Alex Morgan, Megan Rain. No way. That's so cool. Alexis. So, oh, wow. And our team just like, freaks out because we're all, everybody's like such a big sports fan. So that's cool. That's like the best, the best marketing moment you can ask for. Yeah. Holy moly. What is it like? Like when someone like that repost you, do you see a direct kind of R O I on subscribers or it's more like a brand awareness piece? It's probably more of a brand awareness, maybe some new social follows and hopefully eventually we can um convert those people to newsletter subscribers. But probably the former Question # three is what's your go to business resource if you have to think about like a podcast or a newsletter or a book that you've been reading or consuming recently?

Yeah. Oh my gosh. I have so many, I love consuming content to learn. I like Fem Street for like tech world startup advice. I really like charter newsletter for workplace advice which has been relevant as we've grown our team. I Don't know that 1? Interesting. Yeah, it's really good. And then for people building media companies, Sarah Fisher's AXIOS media newsletter, there's this newsletter called a media operator, Brian Morrissey's Rebooting show, which is a podcast and newsletter, the day podcast and newsletter. And then um for personal growth. My favorite podcast is the Reset podcast by Liz Cham. So many good ones there. Thank you so much. We're gonna look them all up and add them to our database of what to consume, what to listen to. Question. Number four is how do you win the day? What are your AM or PM rituals that keep you feeling happy and successful and motivated?

Yeah, totally. Um For me um exercising in the morning, I have to do it in the morning and I just feel like so accomplished already if I can get a workout in before work. Otherwise I like, dread it all day. But I know it's really good for my mental health too to get that in meditate sometimes I do it and I always feel better when I do and journaling. But I think like taking a step back from the rituals. Um I find like one of the biggest things that sets me up for winning the day is setting goals for like the year and and quarter and month and week and then just like working back from there. So for us, obviously, we have like our big business metrics, but my like annual goals for myself at the company are things like build a really big business um have operational excellence as we scale the company in terms of audience and revenue and team from like an analytics, tech finance people off standpoint.

Um And the third one is be the leader that I would want and create a workplace that allows people to reach their full potential and feel really just like supported and, and connected. So having those three like kind of guiding principal goals and then working back from there into like breaking those up into big rocks. Um I find it really helps me set up my day to prior prioritize what's what's most important, love. The last one, such an important one and I feel like such one that needs to change in so many places and so many industries. I know it's crazy. Um Oh, actually one thing I wanted to ask you, I just forgot to ask it earlier, but on the topic of operational and team and things like that, how big is your team now? Where 22 full time and then another 20 ish part time. Holy shit. Wow. That's huge. That's amazing. That's a lot of people to manage. It's all happened very fast. We're figuring it out.

But doing our best operational excellence, you've got that. You've got it. Yeah. Question # five is what's been your worst money mistake? And how much did it cost you? Yeah, that's, that's a hard one as like a CPA, really try and keep things as buttoned up as we can in terms of money management and whatnot. But I guess indirectly, one of the places that can cost a lot of money and like has for us is um, like not having the same level of standard for vendors that we work with, um, as ourselves and like having a vendor, I don't wanna like name who it was or the type or anything, but we've like, had agencies help with things like growth or accounting things where you're not like hiring on a full time team member and not just not cutting them soon enough when they weren't like performing as well as like the standards that we would hold ourselves or our full time team to, um, it probably cost us some money in the long run.

We've heard that a lot on the show. Oh, really? Yes. Service providers. I think there can be, it can be so great if you find the right agency or the right kind of, um, provider or vendor who can kind of like be on the same page as you and get you to reach the goals that you have and together, you know, work effectively and things like that. But a lot of the time there seems to be, or from what we've heard on the show, there can be a lot of a mismatch and it can be just money down the drain, you know, it makes such a big difference when you find the right ones. Which luckily, yeah, we do. We are there on that front. Yeah. But it's like, it's also a mistake that I feel like I make repeatedly. But I also think it's worth it to keep trying until you do find people who are in alignment and then can help you reach the things that you're wanting to reach. It's, it's always worth it. Mhm. Totally. And sometimes it takes like finding that right partner or right person on the team to be like, oh my gosh, I'm never gonna do this again because it feels so good when it's like the right person and it's such a contrast.

Yeah. Exactly. Exactly. Last question, what is just a crazy story? Good or bad that you can share from building the GST um and when we were flying down to Philadelphia to pitch text stars, we missed our flight. We were like, so nervous about, um, missing our flight that we went to the airport so early, like two hours early and just like, found an area and set up and like, did work and just like, got lost in our work. And then our gate was like a 15 minute walk from the place and we were like, oh, she probably head to our gate and then it was so far because like the gate switched on us. So we like, ran full out through the airport and got to the gate and they were like, no, it's already and we were like, oh my God, we're not going to get to like pitch text stars and this is such a big opportunity for us. Um But luckily they were able to put us on the next flight and we like, still made it just some time.

But wow, it's very stressful. Talk about a self fulfilling prophecy. Yeah. Oh my gosh, this has been so fun. What do you want to shout about and leave us with today? What exciting things are in the works for the GST well, as you alluded to, we're launching a um our new merch line in May um which we're super pumped for being able to get that our new rebranded stuff into the hands of ours. Um But otherwise just like we love people to check out the newsletter or follow us on socials. We're at the just sports dot com and yeah, we would love to have you in our community. This has been so great. Thank you so much for coming on the show and sharing your story and your learnings and all the things that have happened since 2017. I'm gonna be cheering for you forever. Thank you.

This has been so fun. Thanks so much for having me on. Hey, it's June here. Thanks for listening to this amazing episode of the female startup club podcast. If you're a fan of the show. And want even more of the good stuff. I'd recommend checking out female startup club dot com where you can subscribe to our free newsletter. We send it out weekly covering female founder, business news insights and learnings in D to C and interesting business resources. And if you're a founder, building an e-commerce brand, you can join our private network of entrepreneurs called hype club at female startup club dot com forward slash hype club. We have guests from the show joining us for intimate, ask me any things, expert workshops and a group of totally amazing like minded women building the future of DC brands. As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.

6 quick questions with Roslyn McLarty, Founder of The GIST (Part 2)
6 quick questions with Roslyn McLarty, Founder of The GIST (Part 2)
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