Welcome back. Here are the six quick questions. So question number one is, what's your, why? Why do you wake up every day and work on building Frank Bod? My, why has changed over the course of my life? My why now is creating flexibility and freedom, not just for myself, but for my family. Absolutely love that question. Number two is what's been your favorite marketing moment over the last almost decade? Uh There have been a lot I'd say to be honest, going right back to our roots and the, the social strategy that we've launched with and the consumer engagement we had around that, like tens of thousands of people taking the selfies that we asked them to take. That was momentous. Like that was just absolutely incredible. And I feel like because it's been 10 years, it is really easy to forget about it, but that gave me so much satisfaction to not only see that our strategy came to life but just see how much people loved the product and the brand.
Hm Yeah, for sure. Question number three is, what's your go to business resource if you have to think about a podcast or a book or a newsletter or something that you consume and find value in. Oh, uh I listen to so many and I go through phases. I am really enjoying a whole bunch of different podcasts at the moment. So I've been listening to, to be magnetic expanded. I'm really interested in the whole manifestation space. I really like practical things with outcomes. So I've been listening to things like my millennial investor and my millennial money and I think Victoria is doing an incredible job if she's on the money, I think, no matter how much, you know, even if it feels like you're going back to basics, there's still something to be learned there. So I try and listen to the full spectrum of things on topics that I'm particularly interested in at the time. I've been listening to some really interesting interviews on um the mentor by Mark Boris as well.
Um So yeah, there's, there's just so many amazing free resources out there right now. I think it's such an incredible time. Like we didn't really have this medium when I was launching. There was no stories from other female founders out there. It was just like, hello? Do you exist? Where are you? One 100%? I also think the School of youtube is just so powerful. Like if you want to be knowledgeable on something, set yourself a goal of 10 hours or 20 hours on that subject. Back to back on youtube, you are gonna learn so much. Could not agree more and you can Google and youtube your way to anything that you need to know and chat. GP. T it's like my best friend these days. 100%. Oh my gosh. Question number four is, how do you win the day? What are your AM and PM rituals and habits that keep you feeling happy and motivated? I want to keep it real. Um I have a two year old so there's no such thing as a beautiful morning routine in my house anymore. It just doesn't exist. Um I think that's really nice for other founders who either have kids or are thinking about having kids to hear because you hear a lot about this, like I wake up at five and I meditate and I drink my lemon water and I go to the yoga.
I'm like, that sounds nice. Um That, that does not happen over here. It's just like pure chaos um in my morning, sort of my husband and I take it in turns, but I like to be able to spend the morning with my daughter before I then start my day at work. So I don't usually use it to do other things. So that's my morning routine. I, I soak her up sometimes I'll sit there reading a book, like I've got my book sitting on the couch right here now. So I'll read with her while she's eating her breakfast and I find that, that gives me some sort of personal satisfaction. Like I've accomplished something before the day has even really started. Even though I'm currently taking care of my child. I try to fit exercise to just wherever it can during the day. So it might be, sometimes I sit on the bike in the office while I'm on a call. Love that sometimes I squeeze in a 20 minute walk. Um, it, you know, I like to be really realistic about this. It's the juggle of motherhood and running two businesses. We don't have, looking at people think like she's got a cleaner and she's got money and all these bits and pieces.
We don't have any of that. We just have us. My parents work full time. So, you know, it's really, um, just the chaos of every other household. El El Burry in the evening I collapse and I watch TV. I'm not gonna go skin lies for you about this amazing wellness routine because it just doesn't exist right now. I love that. Keeping it real. I'm all for it. Question number five is what's been your worst money? Mistake? And how much did it cost you? Oh. Um, I was really young and dumb with credit cards, like, back in my late teens and early twenties. Um, I feel as though my formal education really set me up for failure there. That's why I talk a lot about financial literacy and the type of podcast that I mentioned before, especially for younger listeners because it's so easy to go. Oh my God, that's so boring. I don't want to do it. Oh, man, if you just learn the ABC S of that and do things properly from the very start, you will be leaps and bounds ahead of where I am now at 37 because I made so many dumb mistakes when I was young. Um So that's probably the biggest financial mistake I've made.
Uh And I wish I'd learned about investing for my future younger than what I did. Mm Absolutely. I really agree with that. Resonates with me. Question number six. Last question. What is just a crazy story good or bad that you can share from your journey in building Frank Bod? Oh um The one that's coming to mind is when all of a sudden Ariana Grande started telling everybody how much she loved Frank and we have no idea how she got her hands on it. Um It was pretty incredible like there it's still around um in like different beauty articles and some youtube clips with her on interviews and we thought my God, this is amazing. Like and then all of a sudden about two or three months later, she launched her own copycat like uh a coffee scrub by Ariana Grande and launched it into and I'm like, excuse me, it's not very supportive. It's not where I saw this going just like it's a, it's a moment that's coming to my head for um you know, I mean, good on her.
She saw an opportunity. But yeah, it, it really stood out to me as just a perfect example of how there could have been so much opportunity to collaborate and build something really beautiful and successful together. But not everyone sees things that way, I guess. Yeah, I feel like the copycat discussion is like again a whole other episode and I'm sure you have plenty of examples of seeing this happen either for your own brands or for the brands that you've worked on and, and been part of it's, I guess we were just having a chat about it actually inside Magic, which is our network for founders and we were talking about how it is inevitable, but it still sucks. Yeah, you have to, it's like water off a ducks back for me now. I just don't even think about it at the time when we were younger and watching it felt hyper personal. And I think that's probably why it comes to mind because it, it did trigger a different response in me at the time. Now. I just laugh about it. But, um, you know, it's hard at the time when you're building something and you're spending so much time and energy and probably money to have someone just come and rip off your idea that hurts.
But, um, if you're in that position as a founder see the flattering side and use it as your, what's the word I'm looking for? I guess a catalyst for looking at what's gonna be next for your brand doesn't mean changing your brand but always staying one step ahead and future proofing your own business. Mm Yes, I know the feeling. Thank you very much for saying that that's a great tip and a piece of advice to leave us with. This was so fun, Jess. Thank you so much for coming on the show and sharing your journey with Frank Budd and all the cool stuff that you've been up to for the last decade. Loved it. Thank you so much for having me. It was really lovely to chat. Hey, it's June here. Thanks for listening to this amazing episode of the female startup club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out female startup club dot com where you can subscribe to our free newsletter. We send it out weekly covering female founder, business news, insights and learnings in D to C and interesting business resources.
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