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6 quick questions with Kristel de Groot, Founder of Your Super (Part 2)

by Female Startup Club
May 26th 2023

This is Kristel de Groot for Female Startup Club

Hi everyone and welcome back to the show! It’s Doone here, your host and hype girl! If you’re a small business owner or an entrepreneur li... More

Welcome back. Here are the six quick questions. So question number one is, what's your why today? Why are you waking up every day and still putting your time and energy into your super? My, why has never changed? Uh My, why is really to improve people's health with the power of plants? And I think that's something uh I know it's the same for Michael and we even feel that whatever we were doing even afterwards. The why is the thing that always will stay constant? It has never been the why of the company. It is the why, you know, that's kind of in our heart and we're gonna like bring that forward. Um And think of other ways to do that, right? Like the book is kind of the was for us also. That is part of our why we're like, OK, we wanna do the book like your Super Life that is actually not using your super mixes, but really just about plant based eating and um how we basically live our lives. And yeah, we're thinking about other ways. So we're like, how, what are other ways, how we can inspire people to eat more plant-based. I love that question. Number two is what's been your favorite marketing moment so far?

Um That's a good question. Oh, I actually know my favorite campaign that we ever did was for Moon Balance, uh which is a hormone balancing mix. And I just remember when we made those ads and we, I shared my story why we created to mix like I had, you know, P MS and P MS actually signed. right? It's not, your hormones are out of whack, it's not something that should be normal. And we talk like we kind of just shared, right? The journey of hormones and like the ads were like a talking for all women were like, yeah, I have this or I'm in para menopause, I'm experiencing this and it was just like such a where it's like, oh by me sharing and talking about hormones, every woman is actually going through something and wants to also talk about her hormones and share it. And uh you know, aside from the selling part, like, just to have that moment to like see all women opening up and kind of just coming together and confirming what they were experiencing. I was like, wow, this is powerful. Oh my gosh.

I love that. It's funny because as you said, that I was thinking like about my own experiences and troubles that I've had with my like hormonal health. And so I can immediately see how that, that discussion just always needs to be open and there and present for women to be able to be like this is what I'm experiencing and that to me it's normal, right? So one of the things that we did in the company is we started uh moon days and moon days are a day where a month, right? Where you do what you can. So if you have your period, you basically can take a day off, you can cancel your meetings. You can, we always say you do what you can do. And it's so, I actually did a ted talk on this and it has been so fun because like, it's so interesting to see the reactions on both ends. And some people are like, this is completely unnecessary. If I do that, all women need an extra holiday. I'm like, this is not a holiday. I'm just like, God giving up like a sick day. I'm like, they're not sick, they have their period. You're not sick. It's actually a sign of health. Um So so many of those things. Right. And it's that, that is so cool and it's so interesting where you can think of like, oh, do women actually misuse it?

And what we have seen is like, absolutely not. There's some women who really need it or so grateful that it's there and then the women who don't need it, they just don't use it. Right. It's just really that simple. 100 percent. I feel like, that's the kind of stuff that strengthens loyalty in a team. Like, you know, that's just so key. That's what every company needs and that's just wimped, are powerful. Right? We don't, we don't even really, we just pretend we go to work, we pretend we don't, you know, even have a period where they actually show that period. Friends are actually as painful as having a heart attack. I just, like, imagine a man at work having a heart attack. You think he's gonna pretend he's fine? Like, I don't think so. Oh my God. Oh my God. Women are super super heroes. Question number three. What is your go to business resource? Where are you learning or upskilling or consuming great content at the moment? Um Great question. My one of my favorite ones was um and still is, is how I built this uh the podcast I think from Guy Ross.

I think that's something I really enjoyed. Also always listening to all the stories there. I think another piece is just like, actually I, over the years I always switch like whether it was then certain books, then it was um uh Russell Branson, then I was Tony Robbins. And I think the one piece that I want to remind everyone of is that it's not just your practical skills, right? Of like building a follow your Facebook ads. Um I think some of the most growth in a company happened because I worked on my own mindset, right? When I worked on my personal growth and really changing, just like working on me and what's happening on the inside. Um because I think we're always our own as a founder and as a business owner, you are the cap, you are the bottleneck of the business. So you really need to work on yourself in order to kind of just open up, change your perspective and to keep growing. I love that. Thank you so much. That was so cool. Um Question number four is how do you win the day? What are your AM and PM rituals and habits that keep you feeling happy and motivated?

Love this question. So uh I'm a huge morning routine person and for years, every mom was always screaming at me like just wait until you have kids. Just wait. Don't you have kids? I have a baby now and I have slightly adjusted. Basically, what I do is that I have a list of like 8 to 10 things that I know make me feel really good, right? So that can mean going for a walk. That means that means drinking water, that means meditating, that means taking a bath, a massage, like just things that I know drinking this movie in the morning. And basically what I do is that I'm nowadays, I just know I need to be flexible, right? Sometimes it depends who is watching Neo. Sometimes it depends when he wakes up what he needs. Um So I just try to take off as many as I can throughout the day of things that I know make me feel good. And if I have a day where I don't feel as good, I try to take off more. Right. So I think that's really the piece that I really focus on now because I know I cannot always just have time for myself right away, but I make sure I hit those moments throughout the day.

Oh, I love that. Another cracker. You're crushing these answers. I love it. Question number five. What's been your worst money mistake in the business? And how much did it cost you? Oh, um, ok. Well, the first, I don't know if this is the worst one. It's probably not, but um one was, we were like, we need a professional looking at, we need to invest in like high production versus, you know, our iphone stuff. And uh we shot the ad, I think it was 100 K and it actually didn't do anything. Nothing. I was like, ok, back to the iphone. We call, oh my gosh. So that was one and I'm sure there's a ton more. Um, from another really funny one is that we, we did sell those cans but we on the front of a new packaging uh instead of it. So it was a little spelling mistake for I think foreign designer or whatever, whatever happened. And I I know she will never forget this one either. And it was just so funny because then you would suddenly get like influencer videos that or like talking as experts about, you know, the product and the ingredients and they're like, and there's here and I was like, oh no.

So there's so many funny things and, you know, in the moment they always feel like it's life or death and you're like, oh my God, we're never gonna survive this. This is so bad. Like you're kind of just like, you know, under the table and now I look back and I'm just like, it's just funny at this point. So it's a long moment. Yeah. Last question, question number six. And you've shared so many already. But what is just a crazy story? Good or bad you can share from building your business. Um I think uh maybe just a really good 11 of my favorite things that we did in the business is that we used to visit farmers and we basically because sourcing was such a big thing for us. And I think it's important for everyone if you, especially if you sell food, right? Because we learned pretty early on that wheat grass from China is very different from wheat grass from Germany. So what we used to do is that we, you know, a we only work with um basically at some point, we didn't buy some wholesalers anymore, but we bought directly from people in uh where the country, from the country where the ingredients were originally grown and we only would work with them if we were allowed to visit.

So we went, for example, to Peru, we went to Brazil and we got to meet with like often the co-ops and then actual farmers and see how they live, how they used ingredients, right? So as a e you know how we have this amazing is very sweet, very delicious. All these things as a is very bitter and they actually have it next to their rice as kind of like juice and it's not sweet at all. It's just a bitter purple kind of thing next to their rice. And I was just like those things to learn how they use it, how they actually. And for so many years I write and the traditions around ingredients from, you know, from the farmers themselves and hear their stories and why they grow organic and all those kind of things. It's there's already highlights because actually you don't even think about it, right? But like the impact you have and can have if you source the right way is massive. Wow, that is blowing my mind. Thank you so much. Thank you so much for your time. I've loved learning about your story and your journey and what you've been up to. This was so, so much fun.

Thank you so much. Thank you. Thank you for having me and it was a lot of fun stories. A lot of ones I haven't talked about yet, so it was amazing. Oh, my God. I love that. Hey, it's June here. Thanks for listening to this amazing episode of the female startup club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out female startup club dot com where you can subscribe to our free newsletter. We send it out weekly covering female founder, business news insights and learnings in D to C and interesting business resources. And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called hype club at female startup club dot com forward slash hype club. We have guests from the show joining us for intimate, ask me any things, expert workshops and a group of totally amazing like-minded women building the future of DC brands. As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.

6 quick questions with Kristel de Groot, Founder of Your Super (Part 2)
6 quick questions with Kristel de Groot, Founder of Your Super (Part 2)
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