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6 quick questions with Laura Henshaw, Founder of Kic (Part 2)

by Female Startup Club
July 6th 2023

This is Laura Henshaw for Female Startup Club

Hello and welcome back to the show! It’s Doone here, your host and hype girl! If you’ve just found us - hi! I’m so happy you found us. Every ... More

Hey, it's June here, your hype girl in business recently, I heard someone say to be great. You just need to be good consistently and that really resonated with me, but it can be tough to figure out where to focus and how to overcome the feeling of overwhelm when you're doing all the things. Sounds familiar, right? I've been there and I know how great it is when you have someone by your side being your hype girl and sharing the expert knowledge and value that you need to get from A to B to C today. I'm excited to share with you the launch of my coaching and consulting services. If you're a founder and you need guidance and support with your marketing and sales, let's do it. Or maybe you're a business owner wanting to level up a star player in your team. Yeah, let's do that too. Or maybe you're in a corporate company and you're looking for someone to consult and execute on an out of the box campaign. I can do that too with a decade of experience in brand strategy and content creation for major brands like Snapchat, the iconic and IMG combined with interviewing more than 500 of the world's most impressive founders, building my own businesses, leveraging viral content strategies and my insider knowledge of the VC world.

I've got a unique vantage point to help you achieve your goals and I would love to be your hype girl. I'm only taking on a limited number of clients right now and you can learn more by going to female startup club dot com forward slash coaching. Welcome back. Here are the six quick questions. Question number one is, what's your, why, why do you wake up every day and focus on kick? So for me every day with kick and what we're doing and what our why is we are here to change the relationship people have with not just their health but with themselves and to really, I think as women and young women and non-binary people, we have it kind of society, all the things around us, tell us the way that we look, the way that our bodies look, the smaller that they are matters and it has something to do with what we can achieve and our worth as humans. And that is absolutely not the case at all. And so we exist at kick to try and change that and change the narrative and um stop because the diet cycle is is so it's dangerous like the eating disorder rates in Australia and globally are really, really high.

And also it's, it's such, it's a it's a mental disease and eating disorder and it's, it's not fair for people that have to, to go through it. It's a horrible thing to go through. Um, there's that, but then also there's so many people that let the way that their body looks and how much they eat and how much they exercise, control their lives, um, and not enable them to live the life that they want to live. And so, yeah, we, we want to change it at kick. Gosh. Amazing question. Number two is what's been your favorite marketing moment so far? I think the brand relaunch that we just did. So we just rebranded from Keep it Cleaner to kick. And we came up with, we, we interviewed our community surveyed them and we got over 1000 responses about what are the toxic diet rules that they have felt that they have to be bound by. So like if you don't sweat, like your workout wasn't worth it worth it. You know, you can't eat carbs like carbs are the enemy that you have to look a certain way to be a runner like all of these things. And so what we did was we flipped all those rules with provocations and we put this big mirror up on Bondi Beach um with the provocation on it that anybody is a beach body.

Oh, I love that. There's no such thing as you know, we get all this stuff like online like summer bodies made in winter and all this shit, like it's truly shit. And so we wanted to go against all of that. Um And we printed these t-shirts and it was just, it was so special to be, be able to connect with people and really, really, really stand bold in our mission in, in what we're doing. So that's the best moment. Oh my gosh. That is so damn cool. Love it. Question number three is what's your go to business resource if you have to think about a book or a podcast or a newsletter that you're consuming at the moment. So right now because we are going through the funding process or starting conversations for kick, I am listening to a podcast. It's either called 20 VC or VC 20. Um Do you know it? Yes, with Harry Stens, I think, or Harry, if I marked up his surname, his name anyway, he is a VC himself. I really find it fantastic. He interviews a lot of founders, a lot of other V CS in what they're looking for. And for me, for someone that has not grown up in a family where we spoke about him, investment or had any kind of, I have just have not been exposed to it in any way.

So I have had so much to learn and I think knowledge is power and I can't like for, for me to go into these investment conversations, the more knowledge I can have an understanding of the system. Obviously, the better outcome we'll be able to get for kick. Um And so I am listening to that podcast 24 7 Love. We're gonna link it in the show notes for anyone who wants to check it out. It is a very good one. Question. Number four is how do you win the day? What are your rituals that keep you feeling happy and successful? So I try to do something for myself in the morning. I find, I try and win the morning because like who the heck knows what's gonna go on after I leave the house. You know, you never know what's gonna happen in the day and what, what life's gonna throw and what the business is gonna throw at you. So I try and do something in the morning for myself to set my day up and I feel in control of it, it, it usually is a kick workout. But if I don't have energy or a run, but if I don't have energy to do that, sometimes I'll just wash my hair or something. I feel like that is a gift to yourself. Um But just trying to do something small in the morning for me. Love a small moment of joy. Question number five is what's been your worst money mistake in the business? And how much did it cost you? So worst money mistake is from not spending money on lawyers.

I think when you first start your company legal bills and fees, like some lawyers or a lot of them charge 800 to $1000 an hour. And that money is like unfathomable to be able to invest in that. Um, and you know, when you sit in meetings with them, there's three of them, you're like, oh, my goodness, like this is just so expensive. And so if you feel like it's, you just try and work things out yourself. And that is one of the biggest mistakes we have made. I don't know the total amount that it has cost us. But Steph and I we have entered into some contracts that have cost us a lot of stress and also a lot of money because we did not get lawyers to check the contract and we trusted in others that you just should never do and that's our fault. It's not their fault. It's our fault. Mm God, that's a key insight. Last question. Question number six. What is a crazy story? Good or bad you can share from your journey building kick. You've already shared so many good ones. Oh maybe if I this is just so crazy and it's, it's kind of kick related but kind of not but one of the um and this is just some crazy thing that came to my mind just then that through um a brand that I work with their, their ambassador was David Beckham and I'm also an ambassador for this company and I um met him and then he split into my D MS.

Oh my God. What I love that for you. You know, find nothing bad but it was just so I was like, oh my God, I am, I'm I am now 1 to 1 connection. Like what, what more can you want out of life? I love that for you. That's a great one. Thanks. Oh my gosh, Laura. Thank you so much for coming on the show and sharing your journey and your insights. I, I'm such a hype girl. Love what you do. Oh, thank you. Thank you for the support and thank you for having me on the podcast. I love, I love what you're doing. So I really appreciate it. Hey, it's June here. Thanks for listening to this amazing episode of the female startup club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out female startup club dot com where you can subscribe to our free newsletter. We send it out weekly covering female founder, business news, insights and learnings in D to C and interesting business resources. And if you're a founder, building an e-commerce brand, you can join our private network of entrepreneurs called hype club at female startup club dot com forward slash hype club.

We have guests from the show joining us for intimate, ask me any things, expert workshops and a group of totally amazing like minded women building the future of DC brands. As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.

6 quick questions with Laura Henshaw, Founder of Kic (Part 2)
6 quick questions with Laura Henshaw, Founder of Kic (Part 2)
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