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6 quick questions with Julie Stevanja, Co-Founder of Wrapd (Formerly Her Black Book) (Part 2)

by Female Startup Club
July 20th 2023

This is Julie Stevanja for Female Startup Club

Hello and welcome back to the show! It’s Doone here, your host and hype girl! If you’ve just found us - hi! Love this for you. And me. Every... More

Hey, it's June here, your hype girl in business recently, I heard someone say to be great. You just need to be good consistently and that really resonated with me, but it can be tough to figure out where to focus and how to overcome the feeling of overwhelm when you're doing all the things. Sounds familiar, right? I've been there and I know how great it is when you have someone by your side being your hype girl and sharing the expert knowledge and value that you need to get from A to B to C today. I'm excited to share with you the launch of my coaching and consulting services. If you're a founder and you need guidance and support with your marketing and sales, let's do it. Or maybe you're a business owner wanting to level up a star player in your team. Yeah, let's do that too. Or maybe you're in a corporate company and you're looking for someone to consult and execute on an out of the box campaign. I can do that too with a decade of experience in brand strategy and content creation for major brands like Snapchat, the iconic and IMG combined with interviewing more than 500 of the world's most impressive founders, building my own businesses, leveraging viral content strategies and my insider knowledge of the VC world.

I've got a unique vantage point to help you achieve your goals and I would love to be your hype girl. I'm only taking on a limited number of clients right now and you can learn more by going to female startup club dot com forward slash coaching. Welcome back. Here are the six quick questions. So question number one is, what's your, why? Why do you wake up every day and focus your energy and time on wrapped? I love doing things better and like solving problems for people for us. That's like solving things for our merchants, but it's also solving things for our consumers and like, how do we do that better than the existing offerings they have today? I don't know why I'm obsessed by, by that, but I just love doing it because I know it's solving problems for people and it's making their lives better. It's making their lives easier. Amazing. What's been your favorite marketing moment so far? And I feel like we can go style runner and wrapped, you can choose from whatever you like. Oh, I would love to give a wrapped answer, but I'm actually gonna go star runner here. So I have um it is funny now but at the time it was crazy and that is when we redid, we call it our wet hair moment.

We did our entire e-commerce website with a very editorial look. It was just like before anyone was doing that. You know, now they do things that look quite in a magazine desk. We, it took us so much longer to upload these images than we expected. I mean, it took us days. So we actually had to shut down our whole website for two days and yeah, a abs absolutely stopped sales. And so then we turned it into a something big is coming teaser. The campaign, not out of preplan that months in advance, but out of sheer desperation and not knowing what to do. Um But it had, it created so much hype and like what is coming and then it just, it went off and like the the traffic went through the roof. People loved it. Um And so that was fun because sometimes things feel crazy hard at the time. Um But if you keep pushing, you can make the best of any situation. Oh, I love that. There was a big silver lining there and I feel like that would have worked really well for like press and everything off the back of it as well. And we didn't tell people at the time like we leaned into, you know, this, this was a campaign, you know.

Yeah. Oh my God. I love that question. Number three is, what's your go to business resource? Where are you learning? Whether it comes to a book or a podcast or a newsletter, I really, it's a bit old school, but I really love Harvard Business Review. Um I find like a lot of the articles really relevant to, I guess, maybe also like the leadership side of people in psychology, which I just love that said there are so many, um, you know, podcasts, incredible things out there. But I'm gonna say this one thing, which I just don't think is said enough when people give you a resource, like a podcast or a place to go read things, you read their curriculum often in their order. What I highly recommend is people take the time to don't do that and think about what your number one burning question is and just Google it, you'll come across five or six different options, find the one that you think is, is most suited to you and answer the questions that you really need to focus on right now. And so I feel like if people actually just googled the next step they need to do instead of going, I'm going to go and, you know, listen to so much overwhelming information.

It's all great, but it's not relevant to the moment that you now need to focus on the next step that you need to take. Oh, I love that. It's so true. You don't need to be thinking about step 100 because that is step 100. You need to be thinking about step today and step tomorrow. And also I feel like chat GP T is like your literal second brain best friend. You can be getting so much information for your current whatever it is you're trying to do. We love A I that right, which is so good question. Number four is how do you win the day? What are your micro moments or habits that keep you feeling happy and motivated? I try to get it out for a walk first thing in the morning. Like if I get a little bit of fresh air and a bit of exercise, everything is better and I try to listen to some music on that walk because I think music is also an amazing mood enhancer. Um So if I get those two done, I feel like I'm winning. Love that. Me too. Love music. What's been your worst money? Mistake in the business? And how much does it cost you? Oh, I remember at Star War and so on the top of my head when we first launched, we didn't know what type of products you know, people would buy.

And so we had to make assumptions and then you test and then you learn. And so we bought on a lot of these beautiful, almost like a quiet luxury movement that's happening right now. That kind of like very lulu lemon esque, like no logos, et cetera from these brands in the US that were hugely popular with celebrities didn't sell at all. The stuff that we sold was like the fun, bright bold pop, you know, things that were like, clearly different. Um, and so yeah, we spent tens of thousands of dollars on inventory in our first range at, um, and then, yeah, we probably could have tested. We were just moving so quickly. It was just like, get it in and test it and like we did it in the leanest way possible. It still adds up. That's there's a, a lesson out there for someone to test that in a leaner way. You have the time and question number six. Last question, what is just a crazy story? Good or bad from your entrepreneurial journey? Um Sally, and I still remember the moment that we got on the active wear brand at the time, which is still like a legendary brand at us by Stella mccartney.

Um That was the first big major brand we got on and we went out for lunch with a and this was like, we have to get this deal. This is like a make or break moment and we were ready to pitch like our heart out and we still remember them kind of having the conversation with us around why they thought the brand logo, you know, would be a great fit for us. And they were like, really impressed the community and we were like kicking ourselves under the table. So, you know, sometimes you get the and then I'll, I'll never forget that story, you know, really comp, you know, it helped build the trajectory and the, you know, kind of the credibility of star in those early days. Hm. Actually remember that. That's so crazy. Such a long time ago. That's amazing. Congratulations. I have loved talking with you. I've loved hearing about rapped and what you're up to and what's happening. I'm excited to be your hype girl and watch what happens. Thank you. Where we're rapped. Um We're really, really, really super pumped about like the next, you know, sort of 6 to 12 months and the new features, like we drop new features probably every two weeks.

Um So I think that's another thing. It's like, you know, come along for the journey with us, download the app. Um or if you, you know, if you're not ready for that step, if you want a date first, it's like rap dot A. I like go and check it out and you'll see all the brands on there which I know you'll fall in love with. Um You know, I think people will, you know, really enjoy it, but we'd, we'd love for people to come along the journey with us and see those features as they continue to evolve because it's not, it's not done yet. It's still the very beginning. Love that for you. Love that for all of us. Thank you so much, Julie. Thanks. Hey, It's June here. Thanks for listening to this amazing episode of the female startup club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out female startup club dot com where you can subscribe to our free newsletter. We send it out weekly covering female founder, business news, insights and learnings in D to C and interesting business resources. And if you're a founder, building an e-commerce brand, you can join our private network of entrepreneurs called hype club at female startup club dot com forward slash hype club.

We have guests from the show joining us for intimate, ask me any things, expert workshops and a group of totally amazing like minded women building the future of DC brands. As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.

6 quick questions with Julie Stevanja, Co-Founder of Wrapd (Formerly Her Black Book) (Part 2)
6 quick questions with Julie Stevanja, Co-Founder of Wrapd (Formerly Her Black Book) (Part 2)
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