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6 quick questions with Geo Moriarty, Co Founder of CinCin (Part 2)

by Female Startup Club
August 4th 2023

This is Geo Moriarty for Female Startup Club

Today we’re learning from Geo Moriarty who is one of the co-founders behind my absolute GO-TO favourite fashion label CinCin. If you can imagi... More

Welcome back. Here are the six quick questions. Question number one is, what's your, why? Why do you wake up every day and work on Chinn? Hm. Ok. So I think my wife is the adventure. So think about what's an adventure? It's like chartering unknown territory or like the feeling of exhilaration or risk taking that like pays off. That's the adventure. And to me that's the adventure of building a brand or building a business. And I know of course, the root of that is building an incredible product, um excites my customer. But the reason why I'm driven to do that is the adventure. It's actually um a stereotype to that me as a female fashion brand owner, just everyone's like, oh, but you must just love designing and they think that I've got my water colors out and I'm just like playing the fabric and colors. That's actually a like 5% of what I spend my time doing.

But b it's not the most exciting part I love like maybe you've had a hard week making decisions or things have been a bit monotonous and then you have a win like this buy that may come through tonight. That, that's, that's a, and that's definitely the best thing about it makes all the sacrifices worth it. Cos there's, without a doubt you make a lot of sacrifices, building a company, I think. Yeah. Love that question. Number two is what's been your favorite marketing moment so far? Oh God. Well, it would have to be the vogue, um, inclusion. Any of them. That's it. That's a pretty good one. You can't beat that. What is your go to resource for business? If you have to think about like a podcast or a newsletter or a book that you've read that you can recommend? OK. So it would definitely be this podcast for inspiration. Love it. And also ah the classics. How we built this by Guy Raz Business. Business of Fashion is awesome. Oh WGSN as well.

Um Which is a trend forecasting website. But yeah, good old Bo really is great. Diet Prada keeps you in the loop too. Love diet Prada. So good question. Number four. How do you win the day? What are your AM or PM? Rituals and habits that keep you feeling happy and motivated and successful? OK. Wish I prepared this one. So I think it's really easy when you're in a start up or a business, you're working your ass off like there's not many rest periods, right? And I know it can weigh you down and I think being present or taking moments in the day to be present, maybe without a device is how I win my day. So, in resisting the urge to pick up the phone in the morning and just be with my dogs, I think my dogs are how I win my day because they are like this mechanism to pull me into the present and when you just sit and be with them and they, oh, just the best even watching the sunset with them and my phones on the bat 100%.

They just keep you in the real world and then other things like hot showers and I don't know, really. It's just, I mean, I, 100% agree with you and you know how, I don't win my day when you wake up and you're in bed and you pull the laptop onto your lap. That's the first thing. And when you've gone to sleep the night before that was the last thing you did in a way. It's a sad little existence. You know, the other day I was like, I've got to enrich my life. I can't just work. That can't be all there is. So winning my day, dog enriching, like, trying to do something else other than work. Yeah, dogs are winning the day. I agree. What's been your worst money? Mistake in the business? And how much did it cost you? Hm. Ok. I would have reiterated what I said before that. I actually think mistakes are inevitable and if not your greatest teacher without a doubt. And that's probably how you build an amazing business because if you're not making any mistakes, then what the hell are you doing? You're not putting yourself out there. You're probably not challenging yourself, but get down to the nitty gritty.

But the nitty gritty, it's a bit boring. It's just a photo shoot. I know we didn't use any of the images. So we paid for the photographer, the studio, the makeup artist, the model and it was like a five hour shoot. And nowadays that would have been much more costly to us. But back then the cost of our suits are so much lower. But yeah, those shots never saw the light of day. So that's a waste, waste of everyone's energy, everyone's time and money, of course. But um yeah, so that cost us $4000. Did you know like on the shoot? Yeah, this isn't a vibe. We're not gonna use it or was it when you got the pictures back? You were like, oh shit, this isn't what I thought it was gonna be. I it wasn't an aesthetic reason that we didn't use the shots, but the model was actually so rude. I nearly said look, it's really clear that you don't want to be here. So let's just call it a day. Let's not bother with this. I'm going home, see you, but we needed the shots and lou wasn't in Bali at the time and I was like, no, I need to get these shots.

So I've just got to work with this girl because she wanted to cancel the suit and uh go to the Grand Prix and we said no, you can't, you have to do the shoe that you've been booked in to do because that's your job and you can't let us down and she was pissed. She was really angry. And um, that is so weird. I tried my best to stop in this situation. You know, I was like, oh, so how was your weekend? And she looked at me and went well, how do you think? I'm not going to the Grand Prix now I'm doing this to you and it's awkward. But anyway, you gotta do what you gotta do. I had to get the pic. So I thought um and anyway, um it was our um it was the best decision not to use those books. Anyway, cos we do wholesale. It's all about this. It's not like as fluid as it is as doing retail. So, yeah, Jesus. Wow. Crazy question number six. Last question. What is just a crazy story good or bad that you've had from building Chin Chin. Crazy story to me.

The crazy moments are just what's crazy at the time. It was crazy for us to get us to be in the motor trunk show back in the day. And I remember being in an internet cafe, not even a thing just like a cafe and lou and I was so overwhelmed and I just look back on that memory was such fondness. Like that was so cute. Like we were so, oh yeah, I cried when it went live on. I was like, yeah, it's so amazing. That is so amazing. It is pinch me and then the other, the vogues, I mean, they're the milestones that especially if you love that and, and um grow up with vogue plated on your walls. Like I grew up in the age of magazines. Right. Yeah. Yeah, I was, my wall was a collage and I'd even rent Vogues from the library and use my Stanley knife to like still like cut some good pages out when we got home. I was like, oh my God, this is happening. That's crazy to me. It seriously is.

That's what keeps you going. Oh, absolutely. I do. Why have I not done that? Too busy? Too busy? Oh my God. Yeah, this was so, so cool. Thank you so much for coming on the show and sharing like the whole bloody playbook for building a successful Thanks for listening to my babble. It was a pleasure. I mean, I love a bubble.

6 quick questions with Geo Moriarty, Co Founder of CinCin (Part 2)
6 quick questions with Geo Moriarty, Co Founder of CinCin (Part 2)
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