I think one of the things that can differentiate you is being yourself and I think that's one of the things I learned early in my speaking career is that to be an effective communicator or speaker is to be yourself, here's the question, what's going on inside the minds of top achievers that caused them to make extraordinary breakthroughs, both personally and professionally. My name is tim sure. And I invite you to join me as we take a deep dive into the unconscious mind and discover how to transform your biggest dreams into a reality. Welcome to the how to be mesmerizing podcast. Hey everybody, welcome to how to be mesmerizing. It's tim Sure and oh we have a real legend in the house now, I know I say that sometimes, but wait a second, you need to stop everything and pay attention to the person you're about to meet, Joel. Weldon is with us, Joel, welcome to the show. Well thank you tim. So Joel is a true legend. He's one of the original founders of the National Speakers Association.
He's been around for 3, 400 years. Uh he was joking with me. That is social security number is five but Joel has been around, he's one of the greats, he's one of the all time legends of the speaking industry, he's coached over 10,000 speakers, he is the best of the best when it comes to growing your business from the stage. So Joel, this is a true honor and privilege to have you with us today? Well, thank you so much tim So what would you say is your and that's gonna be challenging because you have so much wisdom I learned every time we talk every time you share anything, I'm like, oh, that's brilliant and I write it down. So what would you say is your personal secret to success? My personal secret to success? Well, as your, as an achiever, as you're listening to this podcast, think about that question for yourself, what would be your secret to success? Well, first of all probably is not a secret, but I think one of the things that can differentiate you is being yourself.
And I think that's one of the things I learned early in my speaking career is that to be an effective communicator or speaker is to be yourself. And so many times we see people who try to put on a facade and I know in sales, there's an expression fake it till you make it. I don't think clients and prospects are looking for fakers. I don't think they're looking for actors. I think they're looking for people who are congruent, what you see is what you get. And in working with so many people as you mentioned in the introduction tim that their credibility with their clients is so important and if they built their business by speaking by doing videos podcasts, webinars, putting things out on Youtube or their website and they're different than who you really are and they connect with that, then why would they want you? They want the person they saw in the video?
So that I think is one of the keys to my success is I didn't try to copy anybody. I didn't have a role model, where do I want to speak, just like they speak? And I don't know when that happened, but I know it was in the early 70s that I just saw somebody who was so genuine and then I ended up having a meal with them and they were exactly the same as they were on the stage. And I thought that's the key. So that would be my answer to that question, tim that's a great question. So, I think as you're listening is an achiever, what is your key to being successful? That's amazing. So, all right, so, a couple of thoughts there on that, first of all, you're so right, a lot of times, even in my own speaking career, I thought I had to be somebody else. I would call it putting on the show, I'd be telling my wife, I'm putting on my monkey suit, I'm gonna go bounce around the stage and put on the show, right? And, and I don't know why I was saying that.
I think in some way is because I was trying to be the next whoever instead of just being myself. And so it's through growth, that you learned that, you know, your particular message, your particular experiences, what's powerful, not you trying to be like everybody else? Yeah. So how did you learn that? Because I'm sure that, you know, you didn't just start out that way, we all kind of trial and error. So what brought that home for You? Well, I think it was seeing that speaker in the early 70s that I ended up having a meal with you was so congruent because I had seen others that did just what you're saying, they put their speaker hat on and well why don't you ask me this question? What makes a great speaker Joel? What makes a great speaker? one word in my opinion, results in other words, if you're using, speaking to grow your business or if you are already a professional speaker and want to generate income through speaking, what really counts is what does the audience and that could be an audience on a virtual format, watching a video of yours, What does that audience do as a result of what you have said?
So you can see a speaker that's dynamic and they tell the terrific stories and have a wonderful sense of humor and you just feel wonderful. And then you talk to somebody and you say boy wasn't that great, and they said, yeah, and they say, well what are you gonna do? Oh, I don't know, not much results there. Maybe you were entertained, Maybe it was fun. But to me what makes a great speaker is results. So as an example, if you are dull and boring and tim you're not dull and boring. But as you're listening, as one of tim's achievers, maybe you're not a high energy person, Maybe you're very low key. My advice is that's exactly how you should speak. So let me use a story to prove that point on the power of being you. I spoke for a Fortune 500 company national sales meeting and after the meeting was over, the President said boy, that was such a terrific job. Could you help bob? Now bob is coming up next.
We're gonna have a short break and then bob comes up. He's our chief financial officer and we call them boring bob. And it's the worst part of our program every year. He talks for an hour. He gives us all the numbers. Nobody else has the numbers but him. So we have to have them up there and everybody falls asleep. He's terrible. So I stayed and I watched the presentation and he wasn't kidding tim he was the most boring person you ever met. So the ceo says can you fix him for next year. I said well let me talk to him. So I set up a call and this was way before zoom and we just talked on the phone and he was really as boring as I saw at the meeting. So I said I have two suggestions for next year's meeting. He said that's it. I said you have very simple things once the introduction and two is your opening and don't change anything else. He said really? I thought you were going to have me like running around on the stage and trying to tell jokes. And so I said, well that wouldn't be you bob. So in the introduction, tim which I wrote the ceo said, Ok, this at the next year's meeting.
This is the part of the meeting that most of you hate. This is when Chief Financial Officer bob gets up talks for an hour and gives you all the numbers for the year and everybody falls asleep. Well this year we've got a game plan, here's the rules. If the person next to you starts to fall asleep, it is your responsibility to wake them up. Now for those of you in the front row and then he looked carefully at everybody in the front row. Your job is if bob starts to fall asleep while he's talking, you gotta run up on stage and wake him up how the audience is laughing. Then the next thing I had in the introduction was and by the way, if you look the boring in the dictionary, you would find bob's picture, that's why we call him boring bob. I know that this is a boring one hour, but the numbers bob has are so important for your success, this coming year in sales, you've got to pay attention. So remember wake up your neighbor front row, wake up bob, please welcome boring bob, they gave him a standing ovation to begin with And he walked out and literally tim.
I'm not exactly, he is probably the most boring person you ever met and think of the stereotypical accountant times 10 and he just kind of looked out, didn't look at the audience, looked at the floor and he said, well thank thank you so much for the introduction. I know some of you know, L Evelyn, uh she's my wife, we've been married 27 years on our first date though she slapped me, I wasn't getting fresh, she just thought I was dead. That's all I told him to do. And then he went right into his presentation, never changed anything else. He got another standing ovation and the following year his was the highest graded session. And what he did on his own was he added more boring jokes about how boring he was and it developed into a whole routine. But the point of that story is he was bob, he didn't try to become a Tony Robbins or tim sure, or Joel Weldon, he remained who he was.
And if you have something that can be distracting and boring, can certainly be distracting or sarcasm, can be distracting, or an accent can be distracting or one of my clients roger, he's six ft nine, his size is a distraction. So now in his introduction, He says, get set for some great ideas, some big ideas delivered by a big man that stands 6' 9. Why did I put that in the introduction? Because when Roger would step out on the stage, people would look like, oh my God, how tall is that guy? I don't know. These guys would be 68. No, he's taller than 66. He said, wow, what are they thinking about? How tall is he by just putting that in the introduction? His height disappeared. By putting bob being boring in the introduction. It just disappeared and that's what you can do, be yourself and don't take yourself too seriously. Like tim mentioned my social security numbers five, I mean my birth certificate was in roman numerals the candles on my cake cost more than the cake and that's how old I am.
But I've got some young ideas for you in the special achievers podcast for you. Alright, so does that answer the question? Yeah, it's incredible. It's incredible. So bob was mesmerizing. I mean that's the theme of this part. How do you become mesmerizing yourself and be different? I think that's what makes your ultimate speaking system so powerful because you take people for who they are and then you find their characteristics and you bring it out in them, right? Something that we think might be, oh, they're not gonna like this, like boring, you know, and you took that attribute and made it fascinating and hilarious and turned it into a personality right, instead of something to be bored with, you know, they're actually excited about it and the more boring is the funnier it is, you took an idea and you turn it on its head, That's genius. So what I mean, you worked with the speakers, you know, that are just starting out and the best in the world. So what are some common mistakes that you see most speakers making?
Well, that's another. Well, you asked some very good questions and by the way, as an achiever listening to this, none of this is planned, that tim didn't give me the questions at a time. I didn't give him a list of questions and I think he's thinking about what you would ask. So one of the biggest mistakes I think speakers make and this is not just in a virtual world, but in a live world when we come back to having meetings again is they talk to a plural audience now, what does that mean? It means statements like this. So let's just use that what I would talk to you as an achiever listening to this podcast. So glad all of you are listening today. And so no matter where you are as part of this group of tim's, that's a plural audience. So one of the keys is and that's what most speakers do and that's why it's a big mistake, think of this tim whether you're speaking on a podcast or speaking at a live event or doing a video. There's only one person in the audience and their name is you.
So if you could go back and replay this podcast, I'm talking to you. I didn't say all of you. Hey guys, Hey guys, here's a great when you use the plural the audience as well. I think he's probably talking about her or maybe he's talking about him. You're certainly not talking about me. So that would be one of the keys and you could write and here's a good test for you as you're listening as an achiever pull out the last email you wrote to a customer or client and count how many times you said I and how many times you said you, here's how the typical letter starts out. Well, I'm so glad I was able to get that information that you asked about and I'm excited about telling you this new thing that we just came out with and I think it's gonna really be helpful and I just can't wait to see you. When can I come and get an appointment with you with something like that? six times they weren't i? All right. So let's just write a, you're gonna be so excited about this idea, the information that you asked about. You should have by now.
But there's some new things that you'll be really excited about when would be a good time that you could look at these ideas and see if they're going to be a value to you in the organization. Boom six use that's brilliant. So I mean, I just made that up on the spot, but it's understanding that's one of the tools in our system, the U factor, how to make it about them. So one of the suggestions since that is one of the biggest mistakes speakers make is the opening should never be. I am so excited to be here. Yes. Yes, because that's an odd. That's about you. Thank you for having me. Thank me. Yes, I've been looking forward to this. You know, I'm a little nervous today or I know what if the opening was always about your audience. Yeah, you is you congratulations. You made a great investment of your time to be here today and on this web. Look, you're going to learn that's all about them.
Yeah. So that would be the biggest mistake I think ordinary speakers make is they don't use the U factor and make it about the audience and then adding to that, that the U factor is singular, one person in the audience. So as I'm looking at the camera, I'm really looking at you achiever. Now, I don't know if you're in your car or if you're in your office. I don't know if you're watching this live or on a replay, but I know that you want to be mesmerizing. You want to be able to communicate more effectively to your customers and your clients and you don't care anything about me. You don't tim really doesn't care anything about me. He only cares about, ken, Joel, add enough value to this podcast. Will people will send me an email and say that was great. I'm so glad I'm a member and an achiever and I can listen in to this how to be mesmerizing on a regular basis. Thank you Tim for doing this. Now, if something like Tim and I have developed a deeper relationship happens, that's fine.
But if you would just think no one cares about you. So if you're going to tell a personal story or something, you know, this is one of my favorite stories when I hear a speaker say that I want to jump up from the audience and yell, then go in the bathroom and tell it to yourself. If it's your favorite story, what do I need to hear about it? But if you would say here's a story that I think you'll find so fascinating to help you be an even better communicator, even if you have an accent. So one of the tools and another tool in our system is before you ever tell a story, give the point of the story, which in this case was how to be effective if you have an accent, then the audience knows what it's about. So if you just hold on to that thought that it is about the audience. It's not about you and get yourself out of the way that is comments on that powerful, profound game changing advice for speaking and for growing your business and for strengthening your marriage.
I mean just profound, profound advice shifting from self focus to others, focused from I to you or to we Right, that is so powerful because most people are still focused on, you know, what's in it for them, because we're coming from scarcity instead of abundance because we're coming from fear instead of faith. We tend to unconsciously make it about ourselves without ever realizing it even. And we'll say I'm in the business of serving other people, but we still come from from our own perspective and the advice you're giving, Joel is huge because I love the examples that you gave because people don't understand sometimes how important this is to make it about you, to make it feel like you're you know, when you're talking to an audience, you talk to one person in that audience, you just keep talking to one person in that audience and you make it about them. Some of the best tips I got that I learned from you was that other one about how you you know what you first say when you're out on the stage, you know, you make it right about the audience and jump into a story or you know, make a claim or something that jumps right into it instead of wasting time saying thanks for having me isn't a great day today, you guys are having fun.
You know, it's a waste of energy. And so, so that's very powerful stuff. I just heard the speaker recently opened, this was their year end message. I don't know about you, but I'll tell you, I'm so glad 2000 twenties over, you know, I ran out of toilet paper then I couldn't buy any food, then I had to start wearing a mask, then I was in lockdown and all of our people in the company how to work remotely and and then we ended up with these remote zoom types, Skype calls and I missed all that personal relationship. Couldn't even go out to eat with anybody. I don't know if you've had any of those feelings, okay, that's a typical thing. But what if you just change that? What a year you have had, congratulations, you've made it. 2021 is almost here. And if you think back to this past year, what did you go through? You might have run out of toilet paper, Maybe you're working remotely maybe your associates of doing the same thing, You're probably not able to go to the restaurants that you and your family have loved and spend time doing things that you used to do and how difficult that's been for you.
But just remember this too shall pass that the one constant is change. And we've been through months of this and we're probably going to have a few more months of it into the future, but eventually good wins out of over evil. The virus will be defeated and we'll move forward and that's what you need to think of. So here's the purpose of this message to end your year as one of our clients and then you can go into something about what you've done for them if it's a year and message to your client or your customer base, but that's about them. And just think of that little twist, not that you don't talk about the pandemic and the toilet paper in the restaurants, but why make it, I couldn't have this and I had to do that and not if you go by that premise, no one cares about you. They care about themselves. Thank you so much for giving these clear examples. A lot of times people give advice but they don't give examples and you're constantly giving examples of, here's what most people do.
Here's what you can do To separate yourself from the crowd and I think that's so huge. So everybody that's listening. Take note that one Joel is a master storyteller every time he gives us an idea he follows it up with a story and then he gives us an illustration of what to avoid and what to do more of which is brilliant. You'll also notice as you listen back because I like to break down the psychological strategies of incredible people and or people who who have learned to use incredible strategies, right? You know, we're not we're ordinary people who do extraordinary, oh, I can't use the word things because Patricia Fripp will slap me on the hand, but who accomplished extraordinary tasks. Right? And so the other thing that you do really well, and if people go back and re listen to this, which you should is that you keep referring to our audience specifically, you've been talking about mesmerizing, you've been talking about achievers, you've been talking about how to grow your business, you've really customize everything you're doing to me and to our show and to our audience, right?
That's masterful too. And a lot of times people don't even catch it, which is why I'm bringing it up. Well, that's if you accept the premise that what makes a great speaker video, webinar podcast is results. What will the audience do? Which means the ideas need to be relevant to that audience. And because audiences change, you can't have the same message because you don't have the same audience now, you might use 90% of it, but it's that other 10% that would be customized. That makes such a difference. So in my live corporate seminars, those 3000 paid dogs, I would average between 20 and 40 people in the audience by name on visuals to illustrate certain points and imagine the impact that this had on an audience. So, as an example, one of the things I talk about is which everybody talks about is having a positive, enthusiastic attitude.
So just imagine that you're talking at a meeting and you're up on stage, and the point you want to make is how important it is to have a positive, enthusiastic attitude. And then you said as an example, if tim shaw and you all know tim shaw, if tim shaw was the captain of the titanic, he would have told the passengers were just stopping for ice. I mean, that's how positive tim is, and that's the kind of attitude that you need to have now. What did I just do in that example, who was speaking? You were speaking? I didn't say I was speaking now, did that change the point of the story to use humor and to show how you could use the name of somebody in your audience as part of your presentation? So, part of my preparation was for these presentations, I would have a list of all the things that I wanted to work in, who's a baseball fan or even played professional baseball, who's the sharpest dresser in the group, Who's the funniest member of the team, who's very serious and analytical and anal and is not sensitive about it.
So I would have a list of between 20 and 40 of those qualities based on how much time I had that all were relevant to the points I was making. And instead of saying, you know, you know, the kind of positive person, if this positive person was the captain of the titanic, he would have just said, we're stopping for ice. Now, that would make the same point. But what happened when I added tim shore in there, that made it all for that audience and that would help you customizing your message to that specific group. And even if you don't know that much about them, you can still customize it because there's something in common. So you are part of an audience. You, I'm talking to you, you're an achiever now, you might have been following him for a long time, but you know that this podcast about being mesmerizing, which is grabbing the attention and thoughts of the people you're talking to is what this is all about.
So I know that about you now. I don't know if you're in your car or if you in your office, I don't know if you own your business or if you're working for somebody else. But I do know some other things about you and that's who I'm talking to and that's what you can do every time you make a presentation, always start off with who is your audience, Who is your audience and then what do they need, what do they need to be doing, thinking or feeling in relation to your topic, let's just say you're talking about health and nutrition something that you can relate to no matter what you're doing because you all are eating. So I just use all look at the difference if I said, because you're eating instead of saying all make it, you you're eating so you can relate to nutrition even if you're not a nutritionist. So if that was our topic, what do you need to be doing about your food intake that you're probably not doing now?
Well maybe you need to get off sugar, Maybe you need to get off some of those drinks that are loaded with caffeine. Maybe you need to be, you would know about it if that's your topic. Second thing to think about for your audience fears. What is that audience fearful of worried about or concerned about when it comes to nutrition and health? Well, if I follow that special plan, I'll never be able to have chocolate cake again or that means that I have to stop drinking my wine after dinner, I don't, I can't stand that Those could be fierce. And the 3rd 1 is victories. What is your audiences needs fears, victories. I call it the N FV formula all part of our system. I've systemized everything about speaking to him from the introduction, the opening, the closing to humor to stories and to making points. So this is the idea of systematize ng the needs fears and victories of your audience. So what does the victory mean?
What does this audience doing? Which is one person that's working that's successful? So I know what some of your victories are, you're interested in being better than you are right now. Well you wouldn't be on this podcast, you are good at what you're doing, but you realize you don't know everything, that's why you're listening to this podcast. If you thought you knew everything, you would never be part of tim's audience because people who know everything don't go on podcast. So I know that part of your victories are, you're open to new ideas, you're already good at what you do, but you want to be even better and you realize that you don't have to figure out everything yourself, You can find out who you don't have to know how to do everything. You just need to find out who need, who knows what you need. If you need something done on your computer system, you don't have to figure out how the computer system is gonna work. You just need to find a who. So when people want to improve their communication skills, I'm the who they have picked me because it's so simple little tiny things that you can do instantly and everything we've talked about dim your achievers can do right away make it about the audience, be themselves, add self deprecating humor, simple things and now we've added a new tool in our discussion when you know your audience, what are their needs, one of their fears and what are their victories.
And then once you know that you can't talk about anything in your message that doesn't meet a need overcome a fear or reinforce a victory. And that's how you know what content to use. So if you think about our time together, because based on our discussion, you gave me an ending time. So I know exactly where we are before we're going to end. And even though we're gonna maybe you'll edit out some of these things that gives us eight minutes. That's important for you to always know where you are. That's part of a plan. It's part of a system on controlling your time because the call to action and there's going to be a call to action in this is never your closing. Your opening should never be. I'm so glad to be here and you're closing should never be. Well, thanks so much for listening. So the call, let me just tell you what they call the action is it's to pick out one idea that you've heard and use it immediately.
And that might be the U factor. Look at your emails, see what you've said and the next time you write to a customer client, see if that opening paragraph can be all about them, Tim hope you made it a wonderful weekend and are looking forward to a great week ahead. Hopefully you're happy, you're healthy and your family is the same. You give so much to others, but you gotta make sure you're taking care of yourself first. Sure. Looking forward to your podcast coming up next week. Had a few questions they're listed below. Okay. So I just really wanted to answer my questions answered, but I began by opening about them. So that's something in the call to action. So pick out one idea, just one and use it and see what happens. You'll be amazed. And then if any of this makes sense. I've systematized this all into an online program. Yes, we have one on one coaching with me and I have three certified coaches that I work with on a regular basis that are part of our family.
This is all available on our website. Ultimate speaker dot com. That's simple thing. Just go there and check it out. Wow, that's awesome. I feel like this is a master class as opposed to an interview with great content. Your little things here. Now remember that's my call to action for you. Take one idea and if what I'm saying makes sense. Go to the website and by the way, I could share this because you're such an open guy. Normally when you do these kind of podcasts or webinars with another person's audience like you is an achiever, they have an affiliate arrangement. Now these programs are for sale. So normally what would happen is there would be a split that I as the owner of the program. If you did invest in them would give a percentage of that back to tim tim didn't want that. He said if you're going to give any kind of discount to share with me, I want you to give it to our podcast listener. So if you're interested in any of these tools, it's 50% off and there's a the code, the discount code is just tim.
That's it, real hard. It's spelled t I am very difficult name to learn how to spell but seriously check that out or just send me an email and we'll talk about your situation. I'd be happy to do that if this is making sense to you. Yeah, I mean, the program is so amazing that everybody should be a part of it, whether you intend to speak on stage or not, because it's helping you to understand how to connect with people in a more genuine way, how to stand out, how to be mesmerizing. It really is the art of helping other people feel appreciated and valued and how you use language and how you understand what keeps them up at night. You make it seem so simple and easy with your checklist and that's what you do in the ultimate speaker system to, you know, from beginning to end, you know exactly what to do and how to tweak it. You know, identify needs, overcome fears, reinforced victories. I mean that's so simple and you're very good at taking complex ideas and making them seem simple and easy to apply, which is amazing joe.
I mean you're truly amazing at that. And I love the idea to about, you know, getting up there and speaking and customizing and tailoring your message, which is what everybody says they do. But usually the way they tailor it is just by mentioning your name, your company. And that's the only way they've really tailored their speech because they use the same exact speech for 30 years. And some of them are really some of the speakers I've met are really proud that they've never updated their speech in 30 years and I'm like update mine every time I talk. All right. And so I don't know if that's the answer, but I love how you said interview people so that when you're in there and you're bringing up people from the audience and you're talking about things that they're talking about, it makes such an impact. Well, it really does. I just had this sheet because I was using it. This was a relative Dean national Sales meeting and these are the names of the people that I worked into my presentation and I think you can probably read a couple of, so notice the first one they have earned Burn Lawrence has been with the company 33 years.
Gary lee is the hunter, the baseball guy was scott Peterson, the two funny guys are paul and jess Larry owns his own airplane. So all of these were worked in to the message. So how do you remember everybody? I don't, I have them on my visuals. So when I talk about loving what you do, I mean one of the things about being part of really Dean and you're only a seven year old company, you're approaching a billion dollars in sales. And what religion does is they provide oils and lubricants to companies like the Pep boys and what are the other automotive stores like AutoZone and yeah, yes, they supply things and they have sales people that do that and they've grown through acquisition. There are a billion dollar company now and I've worked with Larry started, who's the ceo of the company? He's a real investor in different things and he brings me to every organization he eventually owns because he knows that the message is going to be so relevant.
So one of the points is loving what you do. And then that's where I mentioned verne Lawrence, I mean this is just 33 years with the verne, would you stand up? Let's get her in a big hand. What do you think that says to the audience? Well Joel knows about these people. This is a message for us and yet, how many times have you been in an audience and thought, well that speaker doesn't have any idea what's going on with me now. This is not something you could do on a virtual presentation if you're doing a webinar or podcast, but you could find out something. Maybe you've been part of this wonderful program that tim did when you had all of those speakers on. And what did you call that program, tim uh the Legend Summit, The Legend Summit. Right. And I knew almost all of those speakers very well. And if we used if you had been part of that, we could use different things and talk about who the best dressed person is. And maybe there was somebody, was there somebody that really looked super sharp tim that you can remember from that bob proctor?
Okay, Alright. So I've known Bob for over 40 years, Bob. Yes, he's he hears a social security number is to five. So he's a little older than me. But Barbara, I mean do you remember what bob Proctor looked like when he was here talking to you? I mean if you want to look as good as bob, If you invest 63% of your income on your clothes, you could look as good as Bob does. All right. So there would be something customized to what the audience is experienced even though they're not part of bob. Proctor's family. Yeah, if they've been part of that series, they will remember boy, he really looked shocked and then tying it in. It shows that you have done your homework that you care enough to prepare enough and that's what most people don't do, you asked that very first question, what is the biggest mistake they make is not making it about the audience and you may be the second part of that would be and not preparing.
Yeah, I'm trying to just give the same talk every time. Yeah, this is great, This is great. You've taken it to a whole other level, You throw it down the challenge, I'm so excited about going deeper with this. I've got a keynote in january, then I'm gonna get on the phone and I'm gonna start doing more interviews because this is so good with the people before we do the program because I've done that on a small scale. You know, I like talking to people in the hallway before I go up on stage. You know, I'm not the kind of guy that hides in a back green room somewhere. I like to be with the people, right? And so and there will be times where, and it's not the, you know, the executives, you know, it's usually a salesperson that I'll strike up a conversation with, you know, or someone in shipping and but then I'll give a shout out to be like, I was talking to, you know, john degrees in the hallway, where's john at and I'll be looking around then all of a sudden way in the back corner, you hear people going, you know, like, hey john, you know, and john probably sitting there going holy crap, right? And, and I'm like, oh, he gave, he was so smart, he gave the best advice and he gave me this one liner and I thought it was brilliant, right?
And then, you know, and so let me just stop you for a minute, just supposing you had gotten the contact from that group to get john's phone number, you know who really? And the question I was there, who really knows what's going on in the industry, in your organization, who's got their finger on the pulse of what people are doing and thinking and feeling, oh, well you got to talk to john, so imagine if you had john's name up on the slide before you had him stand up and said, I talked to john last week and he gave me some great advice, Let me give you the exact words that john said, mm, I mean, now what you did was great, but how do you take something that's great And make it fabulous, move it up one level. Yeah. Put it on a slide. Well, how could you do that? Well, I got to do it ahead of time, right? Right. So it's those little things to him and it's so good that you're thinking of doing that at the last minute and that's always appropriate that I, yes, I had breakfast this morning and I sat down next to charlie and he was telling me he was, and then whatever, you're going to tell about charlie.
Yeah, yeah, that's good. So we go from good to great to mesmerizing and now I know how, yeah, you know, a lot of times people would do that if they knew how and you have the system for how, which is brilliant. So get ahold of them ahead of time, put it on a slide. These are the exact words. So for those who aren't seeing the video, Joel held up this Piece of paper and there must have been, you know, 30 names on, there are more and who they are and what they did. That's incredible. I mean it's a huge list of people and let me see someone. So fast talker, nice funny positive attitude, eats like crap owns an airplane. You know, that's like, like the, like the fast talker in the slow docker. Fast talker was chris, slow talker was julie. Yeah, those are all things that you, so one of the things I talk about is how fast I go now I know that I'm going twice as fast as most people do at a seminar like this. But remember you're gonna have handouts, you get visuals, we have a follow up program for you that's gonna help.
But I also went to and then on the slide it would have chris Laszlo's school of fast talking. Now everybody knows how fast chris dogs and then the follow up on the next slide is, but this is going to be tough on the slow talkers, especially from those in the southern region, especially julie Simoni. And then I would have Julie's name up there. Matter of fact, it takes Juli two hours to watch 60 minutes Sunday night on television. She goes slow, but she thinks fast, but she talks slow. So let's give julie and chris a big hand. Alright, so we give, but instead of me just saying I go fast and it's gonna be tough. Put some of the points you're using and identified people's names in that group. So if you told me this was the audience that have been through your legends program, then I would have come up with some specific things about some of the key speakers that were on that program since I know them.
Yeah. And imagine how that remember when bob proctor talked and when he first came on camera, what was the first thing you thought of boy? He looks pretty sharp? The question really is, what do people think of when they see you for the first time? Mm What's the impression that you make forget bob? He's been doing this so long. I mean bob told me he went to an antique store one day they tried to sell him. So he's been around a long time. That's funny. I asked bob, I'm like bob, well you've got a whole team that follows you around and dresses you. And he says, well I have two suits that look the same and I wear them to bed at night does have good, self deprecating humor and that's another thing to think of and humor but make it about yourself. Well, I think it was great because that was the first time I saw bob smile and laugh because I never really see him smile or laugh, you know, and I was bound and determined to get a chuckle out of him. Your joyous attitude makes a different tim and I think it's an achiever listening. That's one of the things that makes his podcast so good is that he's such a nice person and a fun person.
And that you noticed there were two people I had down there is nice bob and Angela and how I use that is think about this statement when all things are equal people buy from people they like, would you agree with that tim? Yeah. People buy from those they like and those they respect, it used to be people buy from those they like and trust, okay, like we're stuck. Yes. All of that fits. Yes. So you would agree with that statement? Yes, then there's a follow up and that's where I would use the name. So then I wouldn't have the names of Angela O'Quinn and bob johnson, but if you're Angela and bob, You also know the second part of that statement when all things aren't equal people still will buy from people they like And you couldn't find two nicer people than bob and Angela Yeah, bam. Make that point. But that's so true. And I think that's true about you, that when all things aren't equal, people still figure out a way to do business with the people that they want to be around and like, so as you're listening as an Achieva, what's your likability scale?
Get yourself out of the way, It's not about you, it's all about them. And I know that's what tim thinks about for these podcasts for you. How can he bring you value? How can he bring you something you haven't heard or seen before or give it to you in a different way so that you benefit from this? Yeah, yeah, yeah, I mean that's thank you. That's exactly right. You know, so that you walk away with not just inspiration or motivation, but you have tools you can use immediately. Absolutely remember what makes a great podcast results results, what are you going to do as a result of what you've heard today? Yeah, that's exactly right. So wow, so Joel, we want to make sure that people go to Ultimate Speaker dot com, they've got opportunity to go through your ultimate speaking system, which is incredible. Obviously you've given so much value already and that program just he keeps it on more and more and more and really turns you into an incredibly effective communicator, right and an influencer so you can use that to grow your business and your life And if you, if you put into coupon code tim then you'll get 50% off, which is amazing.
So treat yourself, it's a business write off and it's at one time you never, there's no renewal's once you're in and it keeps growing. Every couple of weeks I come out with new videos, we add new printed materials or audios, keep adding to the material. Seven years ago we had five videos. Now there's 200 videos and their specific how to give a eulogy, how to open a message, how to close, how to add humor, how to do better visuals, little things that have been systematized to make your speaking even better or just send me an email and if you want the coaching, we can explain how that works to you. It's just Joel Weldon speaker at gmail dot com. Very simple and I'll make sure that's in the show notes as well. Well for your people, whatever you would be helpful if they're an achievement and make sure you identify yourself that you're part of the achiever podcast because I don't do that normally so well, thank you so much, joe. This has been incredible. I mean, I've got so many notes, I can't wait to go back and go through this again and then go and take advantage of your speaking system program because there's so much that I can learn as well.
So I mean I'm super excited about this is it's awesome. So do you have any, you know, final thoughts for audience today? Oh yes, because remember you never closed on a call to action, which is to use these ideas. So what's the closing? Well, Tim mentioned how long I've been doing this 46 years as a professional speaker, coaching all of these different speakers, if you would have put into in one sentence, your area of expertise, whatever it is that you have been spending your life doing and developing, what would that one sentence be? Well, obviously I can't hear what you're gonna say. So if you would ask me that question Here, it is in 22 words, this is it. Speak to your audience about what they need in an organized way they can follow and get yourself out of the way. Mhm Joel Weldon, everybody Joel, thank you so much for being an absolutely mesmerizing guest today, truly a joy and make it a wonderful rest of your day.
Alright everybody. Holy cow, Joel Weldon, oh my gosh, now, you know why he's the best of the best and you know, it's one thing to be an incredible speaker. It's another to be able to teach people how to bring out their very best and Joel is a master of the best in the world, so check him out and go to ultimate speaker dot com and then get it. That speaking program, if you're at all interested in that now is the time. Use the coupon code tim. I don't get any kickbacks for that. We're passing the savings on to you. So use what you've learned today. Make your life mesmerizing and we'll talk to you next time. Bye everybody. Hey, it's tim. Are you ready to be inspired by the world's greatest motivational speakers Witness history as the legends of business and personal growth share with you their best strategies for how to be profitable in our new economy. Go to Legend Summit dot com. That's Legend Summit dot com. I'll see you there.