and this is important for people who want to compare themselves to other people. Know you start where you are, I had an interest in being good at both of those professions. I had a commitment to be good and I learned from others who had been where I was and am now father along and I just had this do more than everybody else. I realize you don't have to be smarter than everybody else. You might have to just apply yourself more. Here's the question, what's going on inside the minds of top achievers that caused them to make extraordinary breakthroughs both personally and professionally. My name is tim sure and I invite you to join me as we take a deep dive into the unconscious mind and discover how to transform your biggest dreams into a reality. Welcome to the how to be mesmerizing podcast. Everybody welcome to how to be mesmerizing its temperature and today in our Legend series we have someone incredibly special.
I am so excited. Patricia Fripp is with us today. Patricia, welcome to the program, my pleasure. This is such a delight for anybody that doesn't know who Patricia Fripp is. She is extraordinary. She has helped launch some of the biggest names in the business. She was the very first female president of the national speakers Association. She has been a legendary top 10 speaker in the country and she's been all over the world, best selling author. She's won all these awards speakers Hall of Fame. Just an incredible authority on presentation skills and how to present yourself in a way that grows your business and your life. So let's jump right in Patricia, what would you say is the secret to success? Well that is a very broad, that is a very broad question. If I had to sum it up to a few words, it would probably be discipline, consistency and longevity.
Yeah. So how did you develop your discipline? Were you born that way or did you have to develop it? Because I asked that question and I know it's broad because I'm always curious where people are going to take it. And I've heard that word discipline from many people and one of the challenges that a lot of people have out there is that they don't feel like they're disciplined and just to tell them you need to be that way doesn't work. So we're trying to figure out what's the strategy that helps someone to develop, you know, that discipline and that focus and that motivation. So what was it for you? Well, it might interest you to note him that I grew up in England and I have one brother who is one year, one month, two days, 12.5 hours younger than I am. His name is robert Fripp and according to Rolling Stone magazine, he is the 42nd best guitarist in the history of the world, living or dead Update on David Bowie's Heroes, he has a band called King Crimson, that last year celebrated their 50th anniversary.
Sure, growing up in England Now remember this was at a time when nobody expected much of girls, especially in a small town in England and I realized my brother was brilliant. He was always top of the class for me. I was about 15th in the class of 30 and I thought, well I'm not as smart as my brother. I'm probably not as smart as the other kids in my class. I never missed school. I received 100% attendance certificates for years, wow, never won anything else. But I always turned up and then at 12, I I thought, well I'm probably more artistic than academic And I decided to become a hairstylist. So at 15 I started a Apprenticeship to be a lady's hair stylist and on a Tuesday night all the models would come, in women would come in and pay two shillings and the apprentices were practiced on the haze, all the other girls would do one or two, I would do five and I said to my boss, can I bring models in on a monday, naturally he saw I was so interested and every weekend I practiced on the neighbors here.
So naturally I progressed faster. So I would say early on it was the fact that I thought well I'm probably not as smart however I was, I practice more than everyone else and I promise you tim, there have been two careers I've done very well. Here's styling and then when I came to America is one of san Francisco's number one men's hairstylist when it was a new industry. And then speaking that launched into coaching and training, I did not start either with great talent and as my brother says, my sister is not backward about being forward. I am the first to tell you what I'm good at. However, I did not start with great talent, but what I started with and this is important for people who want to compare themselves to other people. Know you start where you are, I had an interest in being good at both of those professions.
I had a commitment to be good and I learned from others who had been where I was and am now father along and I just had this do more than everybody else. I realize you don't have to be smarter than everybody else. You might have to just apply yourself more. And that paid off my brother who also is world class at what he does, he is the first to say he started tone deaf with no sent the rhythm. He is disciplined, practiced musician. Yeah. And it might also interest, you know, his company is called discipline, that is interesting, wow, Well, I love that, that's a wonderful answer because you don't, you know, sometimes people are plagued by these beliefs that I'm not smart enough, I'm not good enough, I won't be able to pull it off. Other people have more skills or natural talent than me and what you're saying is, oh no, no, if you show up and you keep working at it, then, you know, you're going to be able to have the breakthrough and you're going to shine the way that you can actually have a story.
I remember I was doing a seminar and I had a couple of women that were in attendance and we were talking about different speakers and your name came up and they had a story about you and they said that they were staying at a hotel for a conference a long time ago and they went into the gym in the morning to exercise and they said they saw you, they knew you from the program on a treadmill with your headphones in practicing what you were gonna say, your movements and everything else, and they said they just stood there and watched you on your treadmill, and they were so impressed that you were practicing in every move, seemed intentional and everything you were going to do, and then when they saw you on the stage, it was like, they had already seen the presentation and they were so impressed by that, and I've always remembered that too. So, yet the best part to rehearse is on the treadmill and I even have written speeches on the treadmill, you know, I'll get on and I'll think now what is the premise of my presentation, and then, you know, when I get a good idea and I put my feet on the side and write it down because tim when you are moving, you know, it's connecting to your left brain so you can see the structure and the right brain.
So often words come out of your mouth that you hadn't thought of saying because you're in the rhythm and it gets it in your body because it's a matter of internalizing your speech and when you're moving, it gets it easier. Well, that's great that I made an impression. I hope they keep perhaps trying to rehearse their presentations on a treadmill. For me, it's been the best, the best practice. Yes, I love that. That's wonderful. Yes, you're inspiring people when you don't even know it. So, so when I'm doing that then this is important, I close my eyes because you cannot be distracted by other people. And if your eyes are out and people would come over and talk to you, if your eyes are closed, you see, and you're going they probably they either think you're crazy or if it's a speaker's convention. The chances are that, you know, you're practicing, but they're not, they're not as likely to come over and touch you because if you're moving for a Packard cause an accident.
Yes, Yes, that's right, yeah, you can't even hide out in the bathroom anymore, There are no off limit places? Uh that's wonderful. Alright, well I have the world's renowned presentation skills expert and authority here with me. So, Patricia, would you provide a few of the best presentation tips or secrets that you've learned over this extraordinary career that you've had? Yes, I was interviewed by a dynamic gentleman and after a half our presentation conversation he said, oh this is all good. However, tell me what is the number one secret of delivering a powerful persuasive presentation is at least no one secret. And then it hit me a brand new flip racism was about to fall flawlessly from my lips and I said, although there is no one secret, if they were, it would be that your subject is of interest to your audience.
Now that is very simple and of course a lot of people say, well I talk on OSHA rules or regulations or people are forced to come to my trainings. Well, what we have to do tim is take our message and of course we're delivering it from our point of view, our experience, our knowledge. However, you have to speak as an audience advocate and look at it. Look at it from their point of view. And one way you can demonstrate that is to use you focused language. In other words, you don't say, I'm going to talk about, you'll say this is what you can look forward to hearing. Mhm. Or in your experience, how often have you and I recommend my sales teams I coach or speakers to as they go through their presentations list, you focused phrases that they use or they want to put in their conversations and this is exactly the same in your emails.
For example, you might write up an email, you know, I'm I'm sending the proposal, so you write it up and then you look at it and before you hit send, you rewrite it from their point of view. Thank you for your interest in the speech coaching training based on our conversation, your priorities are attached. You will find the outline we discussed. So you see you take what and you have to build this into everyday life. Most of the sales teams that I work with, they have weak openings. It's usually even if they are introduced or even if these days it's a web based meeting there on the agenda, they might be introduced and what do they say? Hi, I'm Patricia fret from the abc company your audience knows. So I always suggest in the sales presentation, the first comment you should make would be about them, congratulations and say something about this company or this team or this individual that they have a right to be proud of and then don't structure that sales presentation around this is who we are, this is how long we've been in business, This is what we do know, say based on our last conversation, your priorities or your challenges or your objectives or your interests are and everything you want to tell them about.
Your company is structured around how it would solve their opportunities and problems. So that's one, it has to be about them too. Mhm We have to be specific specificity bills credibility. Many of my clients, our brilliant engineers, I mean they have more brains in their little fingers and I have my body, I don't know what they know, however, it is amazing how I can help them with their technical presentations. And the most frequently asked question of all my clients is if it weren't a thing, what would it be? For example, one of my brilliant engineers as part of his presentation that was to be delivered at a customer conference was there are two things people love about nice people. If they weren't things, what would they be? He said, innovative upgrades.
I said there are billions of people in the world what people love. Your innovative upgrades, he said. Systems administrators. Now you understand the quality of the communication between. There are two things people love about compared to there are two innovative upgrades that systems administrators love now with that client as with many, Even if you are english speaking, you understand more what he's saying with specificity at that particular conference. They had customers from 71 countries. English was probably the 2nd 3rd 4th language, unless you are specific, your audience really does not get the impact of what you were saying. So specificity builds credibility. Here are some of the frit rules. If you can't weigh it, it's not tons, you do not listen to jim Cathcart speak and get a ton of notes.
You don't, you might have five pages of notes and eight actionable items. You don't get a trade shirt. Go to a trade show. Hey boss. Oh, we got a ton of leaves. How if you had a ton of business cards, you would be out trying to read the forklift. No specifics is Mr Sales manager, Miss Sales manager. We made an investment of $10,000 on that. Both of the visitors, we had 836 people that we tracked that we scanned? 200 were our customers are internal salesforce have already followed up with half of them and we have 32 demos of our new software for them To see, we had 132 legitimate leads and this is where they are in the process that's specific that you can manage that will get you a promotion and you don't get a bunch of ideas, you don't have a bunch of notes?
If it isn't fruit? If it isn't grapes, it's not a bunch. So if it weren't a thing, what would it be if you can't wear it? It's not tons. If it's not fruit, it's not grapes and hey, you should never stuff stuff is rubbish and debris and it's amazing and we're not aware of what we say, this is why if you're working at being more specific, I tell all my clients the way you get to be magnificent on stage or in high pressure conversations and presentations and report to the board is to work on your everyday communications and we will not improve what we're not aware of. You might want to record a rehearsal or your side of the conversation or your team meeting and len listen to it. And if you want to be more specific, you say to your team, if you hear me say thing or bunches or stuff, just ask me what do you mean by that?
If it worked things, what would it be? You get to build in the, and it goes back to everyday discipline pays off an important presentations. He is. one other is an expansion of the specificity. Some words tim give you more information and meaning than the time it takes to say them. For example, I was working with a lawyer on a speech on modern day slavery and I said, you have to tell the idea of modern day slavery from the point of view of a man, a woman and perhaps a couple depending on your stories and your examples and within the context of one of her stories. She said, he promised her many things.
I said, no, he didn't. He promised her a life of romance and adventure, nice and in the context of that story. You could understand why this young woman would leave the safety of her home and go off with this man and you know did not have a happy ending. But that is the power of words and word choices. And some of my Coaching clients charged $25,000 for a speech before they come to me and any speaker or I would say any sales professional who you know we have our core message and then you adapt it for the audiences so they feel like you put this together for us because of how you personalize it. But take your core message. That was live, not an edited demo video. No live and habit transcribe.
Then you've got a manuscript script of not what you plan to say what came out of your mouth. And then you get a yellow highlighter and you mark every eye so that you can go back and think is there a way I could begin with you or not have I At the beginning of the sentence, you're not going to speak and not say I of course not. But you don't want to start every paragraph with I you want to rephrase it. You might look at every non specific everything stuff bunches tons. Every kind of sort of you know, you take them out, you make the more specific then you might also look at if it's transcribed and you can use services where there's artificial tenders are real people. Both are very inexpensive.
If you have a paragraph And it's one idea your sentences are too long because what we have to do in any communications to him is speak to be remembered and repeat it. You know what you're talking about. Your audience doesn't Continak in shorter sentences. one idea a sentence. So, for example, you might say welcome to Monday's team meeting. As you remember and I were last meeting, we introduced a new initiative last week. I'm thrilled to tell you. We had three team members who accept john did this merry, did this and tom did this. So it's just a matter of taking what you're gonna say and delivering it in a way that it will be easier for the audience to remember.
Which means you also have to pause in a way that the audience can think she even when your audience isn't speaking to you, if you're on stage or delivering a web presentations, you have to give them time to think. So it's just a matter if you make a statement, give them a couple of seconds past, that makes sense. How often have you had the experience of? Yes, several times. In fact, last week give them time to think what they might say if you were just sitting having coffee and having a conversation based on what you say? What do you think the audience would be thinking and give them time to think if you can't see them or if they're sitting in an audience Well, I of course could go on forever. But that's that's a few that was extraordinary.
I mean that was really extraordinary, wow. You just illustrated it was multi layered because you just illustrated the very point you were making by doing it by being very specific by speaking it away where it's one point at a time and then making it you oriented and then focusing on how to make it memorable. You know, your Fripp ISMs and your bunches and your oh my God, you're tons. I love that. It's so memorable, so, so descriptive. I just so good. That was really, really good. I was captivated. So you ready for another all day long, one of the most popular subjects that plenty I would say. Certainly I get asked for and so do all other speakers and that is business storytelling has become a skill that's identified for many leaders who are transforming their organizations.
And many of my presentations now and we of course are in a time of shut down and Covid, I tell all my clients and all my presentations. I don't mention that word because any time you say that word I mentioned that I'm not going to say again, people get depressed for. I talk about leadership presentations in challenging times because there will always be challenging times. Yes, two years from now. Any story or any example you use about this challenging time will be appropriate then Anyway. so let's look at storytelling. There are some principles in storytelling whether you use it as a client example in sales presentations, whether you use it to engage your Children or whether it is any type of in person or online presentation.
So let's look at the handful, the first is stories are about people and we like to hear what they say. The principle is don't report on the dialogue delivered the dialogue. For example, I was talking to one of my clients, Bernard fabulous leader and he was talking about corporate citizenship and this was at a point in his speech that if this were a movie this would be the second act climax. So I knew he was passionate about that, but this had to be really a high point of his speech and I was not about to say your speech is getting a little dull because this was a brilliant man and I never met him before, if he was a longtime client I'd be more comfortable. So instead I said Bernard, how do you explain corporate citizenship to your Children?
He said it was the day after christmas and I sat both my Children down and said you are very lucky Children because you have generous parents and even more generous grandparents, perhaps you'd like to take one of your gift certificates or one of your presence and give them back to us and we'll cash them in and take the money and give to Children who don't have homes. He said, I was so proud of my 14 year old son. He said, papa, how much do I give? Because I could give you all of my savings and all of my pocket money and all of my christmas presents and it wouldn't be enough to make a difference. How much do I get? And Bernard said, I told him, oh, you never give it old, you just give enough that it hurts a little. Uh huh. If you transcribe that, it's all the most, all in quotation marks and it takes less than one minute to tell if I was reporting on the die, like I said, well, I was talking to one of my clients and asked him how he would explain corporate citizenship to his Children.
And he told me about a conversation he had with his Children where he subject, it's not a story because when you deliver the dialogue, you can put the emotion in and I tell you tim every time I write a donation or checked the Salvation Army or my other charities I support, I think Let's add another $50 because they need it more than I do. So you see the power of the story is that people see it and when you add the dialogue and they understand that characters the emotion, it stays with you. Now if we go to the practical every day, my life, your life speakers life is working with sales people and the best sales technique is to tell a story about a happy satisfied client.
So you say is Patricia this sounds good. Can you give me a client? I could call And I said well yes well if you're to call Pat wins she would say and we all have the good customers. So when I'm working with the sales team, one of the principles that they all laugh at this. This comes from one of my friends, he'd be a great guest for you. I'm going to recommend him to you, Michael Haig. He is a story consultant in Hollywood And he says stories need to be true. Not 100% accurate and saints people always laugh at that and you're not making it up. Your story has to be true. But what happens when you were giving a case history in a sales presentation or a conversation with a client, what you are doing is shrinking time because in a sales process and some of my clients, it takes them a year from the initial conversation to give him the presentation.
So what you do is you have to shrink time. So I had a client. So it was really a friend of mine who called and said Patricia help as you know I'm a great sales person one on one. However, however, I have the opportunity deliberate a 10 minute presentation to a convention committee was coming to our hotel. Now what he did was say help and clearly articulated this problem. Most of our clients do that. And very often the sales people are telling the stories, they are not going to say well we got this lead from a trade show and our internal people followed up with them and they did an initial conversation and evaluation and then I stepped in. No, you shrink all that. And as into one conversation, tim said help.
Yeah. And clearly articulated his problem. Now we need to know who tim is. So tim who is the senior vice president of marketing with the $2 billion software company said so we need every sales people, everyone's selling the services Needs five stories, 5 stories that represent all the different communities they serve that they might be talking to in a way that when somewhat one says well that seems good, who else have you done it for all in the structure of your presentation where you say your challenge is to do this And this is very similar to our other client who was in your industry in Cleveland and just like you they have a workforce of 200 people and their challenges. So you see a story because our prospects see what it's like going to be working with us through the eyes of other people just like them.
That's why you need stories. So one we shrink time we get to the point and the first step is the situation the help. So imagine they said help even if you don't say that. So when we first talked to Tim he said deliver the problem in the dialogue of the customer who was the prospect that then the solution. So what we did for tim is very much what we would recommend we do for you. It was the first a three step process. First we do this, this this this this does that sound as if it would work for you? Then you go to the success. If tim were here, he would tell you, we would not have believed it possible that you could get these results. You see when you use the words of your happy customers, you can say about you and your service, what you really couldn't say about yourself, it wouldn't sound too good if you said you will not believe it possible that we can transform your salesforce within three months.
However, if you're happy customer now, obviously if this person followed up with them, they would say it it has to be accurate. It's just you see, we we shrink it. So you could tell the story in three or four minutes and it's a great case history. So one gets to the scene late. Make sure we know the backstory of the character. So they feel, oh yeah, just like me and part of the back story. If you say he's been a senior vice president, been in the industry for 25 years now, we know this is a seasoned person who makes wise decisions because of the amount of time in the industry, therefore their choice to do business with your firm. The prospect is thinking, oh yeah, well I'm sure if he's had 25 years experience, he checked other firms as well and he selected this one.
Yeah, probably feel they feel more comfortable, doesn't mean it will make the sale, but it's building a layer of comfort and that's one of the values of developing stories, wow, that is excellent. I mean that right there gives you a very powerful strategy that if you would just take when people take the advice that you just gave just that advice, which I'm sure you have so much more. But if they just took the stuff that you've talked about so far, slap, slap your, what did I do take the stuff? Did I really go back? You know It that's a good one. I'm glad you called me all my executives slap their hands in front of me and I do as well, so it hurts me as well as it hurts you. All right? So I'm snapping my hand when you now what are you telling? Remediate, immediately?
Rephrase it to get it in your body. So you say if our listeners took the information on stories, you just told us, would you like to rephrase that? How often do your guests? Yes, yes. So if our listeners decide to take these extraordinary presentation skills and story telling secrets that you have just provided, it will transform the communication that they have and the outcomes that they experience. You have been able to provide such specific action steps that, you know, it really is powerful. I'm going to start using this right away and I imagine that anybody else that applies this is going to experience some pretty, pretty spectacular results. So thank you so much for sharing such specific high end content because it was excellent. It's really good. And for calling me out. I love it. So I'm gonna go back and make sure that there's times where I need to smack that hand, I'm going to be doing it. You can tell our friend Jim Kafka who recommended me, she called me at, you called me, I'm going to text him right after this gym.
She called me out, she had me smack in my hand. You'll love it, love it, wow! Well let's switch gears just a little bit because you obviously are just a spectacular trainer. So let me say that in addition to you being a spectacular trainer, you've traveled around, you've had all these amazing experiences. What's one of the coolest adventures that you've ever been a part of. One adventure early in my career. This was in the 1992 I went on a two week speaking tour of Australia with some other great speakers, one of them, he is no longer with us except in his recordings, in our memories. Jim Rome, Jim Rome was one of the most magnificent, I guess you would call him motivational speaker as ever.
And in 1975, when I first went in business for myself every month, I used to drive to San Jose once a month, that's 50 miles there and back To listen to him deliver the same content and I pay $250 for the cassettes of exactly the same message. Now, when you think what's free on YouTube and podcast is unbelievable and then to be on a program and travel with him, that was very exciting. And there were other great speakers, Pete johnson Ed foreman who is still alive and well and kicking in texas and he always talked about making the most of every day, having a magnificent day every day and he lived his message, I tell me he'd call me and get me up jogging with him every day at five o'clock in the morning, we have a day off, we would go from activity to activity to activity and it is wonderful being around people who really lived their message.
Our heroes who are as nice as you would like to think that they are. So that was a wonderful experience as a younger woman. Now what I noticed all the other speakers gave exactly the same speech every time I use the same framework. However, I had a different opening your clothes, I it was the same framework, but I use different examples to keep it fresh. Just a different point of view. Mm So when you I mean those are amazing experiences to have and hang out with all these amazing people and to have that time with Jim Rohn, I mean I just think that's amazing. I'm just curious what do you think of the term motivational speaker? There was a time and the really the, when speakers and being used at conferences and meetings were not quite as normal anyone who spoke, they called the motivational speakers because that's just the phrase.
I would say that in general every speech has to be motivation null. It's how you deliver it. one of my favorite criticisms is there are no boring speeches, they're only boring speakers. And I made the statement a conference and this was on the conference was on celebrating apprenticeships and it was a governor's conference in Ohio and they were looking for a successful business person who was a speaker who had served an apprenticeship with the speakers girl said Hala, by Patricia, she served an apprenticeship to be a is five ist Went on to be successful in their own business etc and they thought this was great because this was in the early 90s again and it was still many industries were male dominated, they wanted to prove they were modern thinking, so that was very good for me.
Anyway, so I delivered a keynote and as I have always done tim I would always deliver at least one breakout as well while I'm there. And this was on presentation skills. And I made that statement. The guy in the third row put his hand up, he said, I speak on a boring subject well it's not that you can't prove me wrong, but I'm going to go down fighting. So I brought him up, I said once you talk about, he said, OSHA rules and regulations for eight hours and I said give me one OSHA rule. He said he got away your safety columns. I said tell me a story of one time 1 person did not wear safety goggles. Mhm. He told me and I say now let's tell it from the point of view of his wife open your presentation with Imagine you are a 22 year old wife and mother of two Kissing your 24 year old husband, the sole support for your family as he goes off to work on a construction site on 39th Street opposite Kroger and as he is drilling through concrete to put a pipe, a big chunk of concrete comes out and hits him in the right eye and he's not wearing his safety goggles.
They take him to hospital. Two days later bring him home, you nurse him back to health. Now how do you feel when you kiss him goodbye knowing he's going to go back to the same site to do the same job With only one good eye and the chances are he might not wear his safety goggles. Ladies and gentlemen, welcome to OSHA rules and regulations. You know them, you've taught them. However, let us review why they are so important to your companies and the insurance claims that you do not want to have because your crew don't live and work the way they should. So obviously some subjects are or more open to be more exciting than others but find some dramatic examples looking from a different point of view and reinforce the importance the health, the welfare, the safety and the financial claims against them.
If their crew get hurt and the personal stories that are a result of the not wearing their safety goggles or whatever the rule is that is gripping. I bet when you were standing in front of that audience and you said welcome to the OSHA rules and regulations after that story that people were just like, wow, they were witnessing something extraordinary, something mesmerizing. But you see a new pointed this item, You can't make a statement unless you can prove it with the specific example because that's why most conferences I speaker, I might be talking about presentation skills. But then I do breakout sessions where I bring the audience up with their presentations to put the principles into what they are saying because most people I know and I'm not professional speaker well outside the privacy of your own home.
All speaking as public speaking even if it's only to your own team there's no private speaking. And the principles that the speakers you in interview, the principles we use are universal. They work in every presentations not just a motivational speech on stage. Yeah. Yeah The best programs are where you can take it and apply it you know as opposed to it just being able just you know the speaker can use it because of their personality but you're not giving stuff that's personality driven. You did? Oh my gosh naughty. I don't no se que advice you are giving the principles you're giving Which word? Yes. Instead of the advice. Okay you said the U. F. F. Naughty. Okay I'm going to have a really sore hand today and I love it. So thank you. That's good. All right so now I'm going to be even more aware. I thought it was already aware of what I was saying.
Now I'm going to be even more. So this is so good. So you gave the clear description of what makes a world class keynote and specifically a breakout session from just the average breakout session that you get your breakout session is where you actually it's interactive where you're bringing people up and now we're applying what we have learned. You're applying these presentation skills and these principles and telling stories and making it personal. So when you go home you actually or you go back to the office, you know exactly what your plan is and how you're going to apply what you've learned and that is world class because usually breakouts are just small key notes from people that didn't get you know, the keynote job. Well they shouldn't be because the nature of the keynote speech is to introduce ideas at a higher level of abstraction. A breakout session should be more hands on and specific, perhaps reinforcing the ideas but much more hands on and practical.
Whereas a keynote can be funny and entertaining and inspiring and obviously has to have good stories and some key specific points. But in a break out, the idea is you roll up your sleeves and go to work. You make it practical. Yeah, yeah, that's so good. I'm so excited about incorporating more stories and telling it from the perspective of the people who the stories are about. You know, if these first person stories instead of just describing the story on the outside, bringing it alive. I love that. I love that idea for my key notes, I was making it interactive even then because people you know, support what they co create and if they feel like they're a part of the experience instead of just being lectured to it makes it more exciting and it increased his retention and and creates buzz and so this has just been an absolute delight last question for you. Unfortunately I'm sad because I wish this could go forever. But if you could go with all the wisdom that you have Back to England when you were 10 years old now a little wonderful, beautiful little girl that you were, what advice would you give her based on all the experience that you've collected over the years?
I would have told myself you're a lot smarter than you give yourself credit for. However still keep up the good, consistent work habits. Yeah, that's good. I mean maybe there was a reason why you know, you had to think that maybe you weren't smart enough because it developed your incredible work ethic and your gumption to go at it of course you might also go back and if she, every time she thinks that she's not smart, you have her smack her hand. You are brilliant. You are brilliant. Oh, I do have one more question. Just real quick. What was the experience like being the first female president for the national speaking association? What was that like for you? It was very exciting. It was a great honor. I'm not a political person. It was not a goal that I had set for myself. It was just the association executive thought this was the 10th year, it was probably a good time and I was on the board and one thing led to another. But it was a great experience. Yeah and it's good to be in a because obviously I had run some successful small businesses.
However I did not have a corporate experience as some speakers come from the corporate world. And so it was good to learn leadership and take training to be a volunteer leader. So it helped me understand leadership and I focused on learning parliamentary procedure to run board meetings. And when you understand how to run good meetings you you have a lot more power in meetings than you realize and you know how to solve problems that other people were giving that they get away with because the people leading the meetings don't understand parliamentary procedure. Yeah. Well I said that was wonderful. Patricia, thank you so much for such a mesmerizing interview for this incredible education.
And for all the personal feedback for me as well, you're just an absolute delight. And it's obvious if this is the first time that anybody's ever having the privilege of being able to listen to you. I'm sure they're just absolutely blown away. So thank you so much for being a part of this program today. And remember tim you always have to have a last words linger and I would say for anyone whether they know me or not they need to remember Fripp F. R. I. P. P. Go to my website. You'll see free resources on presentation skills and storytelling if they want to have a trial of my online virtual training. Everything that has taken me 40 years to learn in one cost effective place, click on Fripp VT. But I would say to everyone, I hope you will remember me frick, however much more important than remembering me. Remember what Fripp stands for frequently reinforce ideas that are productive and profitable.
Are you kidding me? That's ridiculous. That's so good. I can't even, I can't barely stay in my chair. That is just outstanding. World class. There you go. Thank you. Patricia, everybody. Yes, everybody. Oh my gosh, wow! Right. That's why she's the legend. That's why she is the best in the business and holy cow. So make sure you head over to Fripp dot com. I mean they have all the links in the show notes. Take advantage of her virtual training because it's exceptional and you can start digging into it today and uh, and sign up for all her resources because it's just gold and it's waiting for you to grab ahold of it. Take what you've learned, put it into action and make your life mesmerizing and we'll talk to you next time. Hey, would you like more free tips on how to be a mesmerizing leader then check out mesmerizing leadership dot com. And also hang out with me on facebook facebook dot com forward slash tim.
Sure. Thanks so much And make your day. A sure success. Hey, it's tim Sure. Would you like to learn my best secrets for how to be mesmerizing? Then head over to www. Dot surviving to thriving dot me. That's www dot surviving to thriving dot me. I'll see you there. Yeah.