what does it mean to live life to the fullest train to your potential and perform at your best, Leave nothing on the table. That's a non negotiable is that I strive to be better every day because if I'm not on top of my game, how is anybody else going to follow me down the road? Keep demanding more of yourself to live up to that potential and to stay hungry, training his progress, You know when I look at the word training, I think of steps, baby steps to get somewhere that you want to be and that is basically your life journey. It's a mindset in itself man, it's like, it's not just about, I know that for you, a lot of that's about the physical, but we're constantly in training, whether it's growing our skill sets, whether it's growing our physical bodies, whether it's growing our relationships whatever and all of that is a training ground and that kind of goes back to the mindset that we just talked about, You underestimate yourself and you don't even start, but then once you start, you often surpass what you thought you could do perform at your best mate. That's that's sort of what life is all about. You don't have the knowledge and have the fitness, the health, the ambition and drive that no matter what comes along when that next phone call comes, I can just say yes, I don't have to worry, just go and do it.
Hey guys, welcome to this episode of the Leave train performed podcast. I'm very excited to have Travis jones join us for today's episode. He is an entrepreneur a coach, a business owner and just generally all around good dude, I'm really excited to have a chat to him about the lessons that he's learned in his life in building his empire. How are you mate? Welcome to the episode mate, thank you for having me on here. I'm pumped to share the journey and share some stories. Um that's happened over the years. First of all, just for my listeners, can you give them a brief background on who you are, how you got into the fitness industry where you're at right now and that will kind of guide the direction of the conversation. Yeah man, I guess for me I've been in the fitness industry for about 18 years now, which is a long ish time I think um you know I got into when I was just past 18, I sort of fell into the fitness industry, it wasn't my, my first choice, I wanted to play professional sports as a career, but unfortunately that did not go The right way.
When I was, when I was 18 I was at the Canberra Raiders in off season and I suffered a meningococcal which is a bacterial disease from sharing drink bottles on the football field randomly. Um you know, I got rushed, I went to my mate's house um and I passed out in his shower, they called the ambulance and you know, they said I had about three minutes to leave. So they're lucky, he called the ambulance and knocked the door down and found me in the shower and over the next three months I was in intensive care for about um you know, a flat line four times, you know, with me in Chicago. It's a it's a bacterial disease, so it's just ate at your flesh. So I was lucky that I didn't lose my legs or anything like that. And coming out of that, I remember I was just, you know, your the dreams that you have to sort of get ripped away from you and I tried to, you know, come back, you know, two weeks out of hospital and then I did my knee and then I broke my neck. Um and then I did various multitude of injuries after that. Um as I was trying to, you know, make my, my passion, my career and then I was went flew back to Perth and I remember sitting there thinking, you know, what's what's wrong, what am I going to do now and my strength and conditioning coach at the time, and it's probably the person who changed my life the most, he's like, dude, like you're 18 years old, like, your life is ahead of you, it's okay.
Like this might not be your path, but that means you have another path and I sort of fell into the fitness industry then he was, you know, a personal training manager, he brought me into the fitness industry, I did my my certificates and I found my love for fitness was, you know, when you're on par, if not greater than my love for football and you know from that it went from you know, running my own personal training business to moving overseas and helping some mates open up some facilities about 10 years ago um and then coming back to Australia and and opening up my own gym and expanding that to between locations. Um during that time we created a software company with a partner and you know, we help fitness professionals get clients with our software, help not get clients, help them get better results with clients of marketing agency and help fitness professionals also become financially free with business consulting as well, so that's a that's a brief synopsis on where I thought I was going in life too, you know, I guess 18 years later where I ended up, you fit in a lot of things during that very brief synopsis mate.
Um for those listening, I was actually introduced to Travis via Jamie O'donnell's podcast, The Life livers Academy, and I listened to that episode and I was extremely inspired by you and your words and your story and just your outlook on life man, and I reached out to you and I was like I need to have this guy on the show, I'd love to, you know, have him share his knowledge, his experience and your journey with my listeners. Um, so that's a pretty crazy event or um, a number of circumstances that essentially ripped your dreams away from you. Talk to me about, um, what sort of an impact that had on you mentally at the time, 18 year old kid thinking you want to play professional sports and then all of a sudden you get this debilitating disease that, you know, fucking takes your legs out from under you and forces you to change direction. Yeah, man, like, I had a pretty, pretty tough couple of years before that, like, the year before that, you know, I found my dad, you know, he had been pushed off the balcony of his house, I found him dead. Um so I found him when I was 17 and that was my, like, last year of high school, and then I got picked up, I played for a merchant states Australia.
I was like still mentally not rocked, but I was like, trying to find my way. And then the next year, you know, within a year then that gets ripped from me and I'm just like, wow, like, maybe, you know, for me, I'm and like, even like under 12 football, right? So I remember when I was in 1912, um, I've got the coach's award, okay, and the coaches award for those who don't know that's the kid who tries the best, but he's not the best. So, like, I remember when I was like 9 to 12 and I got the coaches and one at the end of the season and I was like, I am never going to get the coaches or whatever again in my life, like this is the last time I'm ever going to do that um and I practiced all offseason, I was like, okay, I need to, I need to become better, so I practice, I was a hooker, I was like, I'm gonna practice my left and right past my right to left, I'm gonna practice my off the speed mark off sprinting and I would work so hard that offseason the next season, I got best in paris and I played for ST and emerging states Australia and kept going from there and I think from being 12 and understanding, I was lucky that I just wanted to work hard and I realized that, you know, if you work hard at something and you sacrifice everything else in your life that you'll be, you'll get your dreams and I think for me, you know, again, the same sort of scenario when I was 18 and sort of had that ripped away from me, I was like, um I was like, okay, well I just need to find something else, I need to work harder at now and I need to become the best at that and I need to try and you know, change as many lives as possible and that's when I fell into the fitness industry and I was like, I'm like, well now I just have to try and become the best at this, and I focused on so many short courses on trying to get results and, you know, delved so hard into the fitness industry because you can't change the past, you can only change the direction that you're heading right now.
And you know, I also knew that I was like, no one cares about your complaining, no one, everyone has dealing with their own stuff. So it's like, and if you're sitting in the corner just complaining and not doing anything about it, then it's your complaints are falling on deaf ears as well, if you're trying to do something about it and you're going, hey, I don't know what I'm doing, then people want to help you, but if you're just sitting there in the corner complaining and you're not actually trying to help yourself and no one also wants to help you. So I was like, I would work my hardest, I would put in the hours and I grind it out, probably wasn't the best um coach at the start, I was even the worst at sales as well. I always had this fear of rejection and I remember when I was like 18 trying to sell people, I would do this like, three intro sessions at the end of the intro sessions, I'd be like, hey, like, if you want to stay on, just reach out to me and I was like, I had this fear of selling people, but then like you put in the repetitions, you understand your worth and you go, okay cool, I'd have to sell people, I have to charge more because that means that they will respect my time even more and I'll put more effort in and then I just kept learning and trying to grow and about four or five years into the fitness space, I feel like I knew a lot, I also knew I needed to learn more, but I was like, I need to start learning more about business now, not just how to get results with people.
So then I started delving into the fitness space, I was like, hey, I really want to learn how to market, how to sell, how to, you know, time management, energy management, how to get the most out of myself so I can get the most out of others with my business. And my perspective shifted when I opened my gyms because you always want to strive to become better and I was like the first gym, I was like, I just need 216 members and I'm gonna charge them $50 a week and I make $570,000 and I'm gonna change their lives and like, I know those numbers because they were the first numbers when I opened my business that I ever had 10 years ago and I had our Bt for the last 10 years now, and then as you grow, it's like, wow, I achieved this and then you're like, you you set your dreams a little bigger, but every single time you change your dreams or you set new dreams and goals, you have to reflect and ask yourself, okay, who do I need to become now to achieve that? You can't just become, you get the same version of You can't chase a bigger dream, can't chase a bigger goal because your business will only grow as much as you grow yourself. So I need to become two point oh version of me, three point oh, version of me, you know, back when I started, I had didn't control my emotions as well as I could, I would get frustrated a little bit faster than you know, I do now, I wasn't as good as my energy management or time management was all over the shop.
Um and I knew that I had to become more disciplined within those areas of my life and really control my focus um focus day today, focus out our and focus over the year to drive the business forward to change the amount of lives. And I kept shifting the goalpost and like, I had to keep evolving as a person mate, that was a fucking amazing passage, that was brilliant man. Um now there were so many things that you said there that my cogs were ticking and I was like, I want to touch on this one touch on this, and I've been writing things down as we've gone along. But one thing that stood out for me was um you said you spoke about discipline, you spoke about time management, and I'm an ambassador for Swiss eight, which is a proactive mental health program. I'm a former soldier, I'm a veteran of Iraq east timor Afghanistan. one of my mates started um the company Swiss 8 to allow people to structure in um and schedule the important aspects of their life after one of his mates took his own life. And those principles are sleep, nutrition, discipline, time management, fitness, um Personal growth, mindfulness, and minimalism.
Now, I'm sure there's been multiple um seasons of life where you've had those principles in different orders, but for you at the moment, which one of those principles is most important right now, especially after covid um is discipline, discipline is like the hierarchy, I think, you know, the 123 for me is discipline. And that gives me my time management. And that gives me focusing on my sleep because like if I don't have my discipline on point, that means my time management, I don't get what I need to do during the day done, and I'll shift that later in the day because I just have to get it done right. So it's like you just you just work a little bit longer and it's because you were just, you weren't focused during the day on a day to day basis. So then it's like my discipline gets my time, my time gets my sleep. If I don't get to sleep on time, then I don't wake up in the morning. If I don't wake up in the morning, I normally wake up about four AM and then my fitness has to push into the day the next day. Um, That means it takes more time away from the next day to get the stuff done.
It just ends up being this snowball effect into my meditation time got wrecked. That means I didn't hit my mindfulness. All right now I can't read my book because I know you read my books in the morning, It's like Every single one of those eight things sort of falls off the radar or it starts to get squashed into a, you know, we only have 24 hours in a day and we all have the same 24 hours and I try and get as much as I can out of mind. So, you know, if you don't have the discipline, everything else falls away or falls by the wayside and you're just like trying to get it back. And so I would definitely say discipline is the top one. Yeah, that's awesome man. Um, and I'm the same, like discipline is a big one for me obviously being ex military, you know if you lose that discipline then you lose your time management and there's this flow on effect and every single one of those principles, they all impact each other. Um they're all interrelated um has there been other times in your life where maybe another one of those principles is more important for you when you're building a business, when you're um you know starting a new relationship or um trying to get back on your feet after getting out of hospital from a ninja cockle.
Yeah man, like I think for me mindfulness is more important now than it ever was. Um I've got so many moving parts, so if I don't get my meditation in first thing in the morning, I feel like me grounding myself, like my morning routine is like I get up, I move first thing for like 20 minutes after I move, I meditate and I calm myself and I get set after I move, I'll read and then I'll go into like just my goals and what I need to do for the day. So like that's like smack bang straight in first thing in the morning. But if I miss my meditation, I feel like I'm more distracted throughout the day, I don't know if that's um like a placebo effect my mindfulness and meditation or if it's a direct correlation but for me like mindfulness is so big right now Um and you know some people who haven't done meditation or practice mindfulness before, they might think it's foo foo there, like maybe you know if you're like why would you spend 20 minutes on that you could do something else? It's like well me spending 20 minutes on that gives me focus so I can do everything else.
Um So I think there's that part of things that like the mindfulness is massive now, you know I come back probably about 44 years. I think personal growth was a big thing. Um I was at a ceiling in my business and who I was and probably for between 4 to 6 years ago um I became a dad six years ago. Um So like after I had Jacks and then I had Finn three years ago when my wife had them, I just supported it after we had our kids, I was like I want to be a dad um and I want to be the best that I can be and I want to be a great role model. So I was like I sort of listed the character traits of what I believe the best version of me could be and then I listed the traits that I currently was And I looked at the gap between the two and I knew that I had to work on closing the gap in between my patients, I had to close the gap in between my ability to choose the correct emotions, had to close the gap in allowing things outside of my control, stay outside of my control and not frustrate me as a human being.
I had to also know that Now my time management, my energy management was so much more crucial than ever before because the constraints placed upon my life now are real. You know, when you don't have kids, you can work like 20 hours a day, like you don't have the same constraints, but when you have kids like and for me personally, my, the way I want to show up for my kids, I don't want to work when I'm around them, like I want to be present, I want to be truly there for them, so I could be that role model for them. Um so I was like great, like I need to close the gap in my personal growth and I need to really focus on my energy management and time management. Um I think time management came first and then after that the next couple of years I shifted from my energy management, sorry, my time management to my energy management because my time management was only as good as my energy management because I could bang a bunch of stuff in and then I get to the end of the day, I would be like, I feel like I was drunk because I just wasn't focusing on optimizing my energy through the day and over the last like you know two years, it's like okay, I need to make sure I am focusing on breaks throughout my day, working in 90 minute meridians, making sure that I would go for a walk after every 90 minutes, so I could, you know, shift my focus, reset, breathe and then go again.
And I think that's where my energy management came in also making sure I don't bang the wrong tasks up against each other. So I'm focusing on the higher, highest performing tasks first thing in the morning where that required the most amount of energy and I pushed the tasks that actually actually love um towards the end of the day because I would manifest energy to do them because I love to do them. Um so I think as you grow, if you can have some self awareness and I think my self awareness had to increase and that's why I was focusing my personal growth as well, I became more self aware with what I needed to work on at the pivotal time to get to the next level of myself again, make another amazing passage. Um and so many things again came up for me then and and one of those was mindfulness and I used to be the same man, you know, being a former soldier um growing up playing rugby and um I actually dated a yoga teacher for like five years and she was always trying to get me into the yoga and the meditation and mindfulness stuff and I was like, oh I don't need that ship, you know, that's just few few or whatever.
But I've told this story multiple times on the podcast and I was a sniper in Afghanistan. And two weeks into our trip, my team leader or my team was ambushed and my team leader was shot and you know, I had to drag my mate in the cover and patch him up, fight for our lives, etcetera. Put him on a helicopter next day, went out on patrol, got shot at again burst of machine gun fire fucking tore up the ground between my mate and I. And for the next couple of weeks I was struggling to sleep and you know, it was affecting my ability to perform and I soon, you know, focused on what was within my control. I never got any training around it. I didn't know what I was doing. I simply just started focusing on my breathing and I was counting my breath every night and every time my mind would wander, I would start again. I'd get to, you know, 20 breaths, whatever my mind would go all over the place we're going here tomorrow and now it's a dodgy area. We're probably going to get lit up bad, it's probably gonna happen. And then I was like, don't focus on that. Like you can't control that, come back to your breath. Um focus on your breathing, allow those thoughts to pass. Um and that's what I did and some nights was was harder than others.
Um But building that um building that habit allowed me to get to sleep and allowed me to wake up feeling refreshed, getting restful sleep and and being able to get out on patrol and perform and do my job. Um And it wasn't until years later when I was telling that story to one of my mates and he actually got out of the army and used the install yoga as an alternative therapy for PTSD and I told him that story and he's like dude you've been meditating for years, you just didn't know it and I was like and ever since then man, I was like that's that's a really good point. So now I implement some breathing into my every day and one of my favorite fables is um the story about some Lumberjacks, there's two Lumberjacks that are competing for the world wood chopping competition And they have six hours to chop as much wood as possible. The starting gun rings out, one of them bangs away for the entire six hours, the other one every 45 minutes Picks up his ax, walks away, comes back 15 minutes later and at the end the dude that you know works for an hour and a half less chopped twice as much wood and everyone was like what were you doing in that 15 minutes and he goes sharpening my ax and for me that's what mindfulness is and that's that working with your energy levels.
That energy management that you spoke about. You know, I've spoken about old trade in rhythm in one of my previous podcasts, kind of similar to the Pomodoro technique where you're looking at your energy levels throughout the day and then you're allocating um your energy levels to certain tasks and certain time periods as you said, um How did that system um come about for you? Like what brought your awareness to that? Um Was it a course that you did? Was it books that you read? Was it a podcast? Like how did that knowledge come about? And how long has it taken you to build those habits and start putting these um processes in place and refining those techniques? Yeah man, like I think I've been doing it probably about six years now to different extents. And I started talking about Pomodoro is maybe 67 years ago and I used to be focused on the Pomodoro sauce. And then for me uh move past the Pomodoro because now I know that I think it's our cognitive cognitive ability declines after about 40 to 50 minutes. Um I believe I'm better than that for 90.
But but but now, but like for me like I like to have these deep work blocks and I think like I started with 25 minutes on five minutes off. But what would happen is I would just getting my groove at that sort of 20 minute mark and I'll be like, ah and then I would just like snooze the time off and I would go another 25 minutes and for me it depends on the focus I'm doing. But over the years I shifted from the Pomodoro and I think there's been so many books I've read from like the 12 week year um to um bastardizing the things, but I've done like Michael, Hi, it's courses, I've done so many courses. So again, like what I'll do is I'll see if someone's doing a productivity course, I'll buy it and don't care if it's 1000 bucks or $500 or $50 like I'll buy it and I'll skim through it and I'll try and get one piece of information And if that can implement that one piece of information, then that and I know the other 99 pieces of information like that. One piece is worth it because it's, the life is about acquiring new knowledge.
Even the, my new show, the nuances can shift you forward and I want to be as productive as possible. And for me, the 90 minutes sort of goes on earlier on in the day. And that 1st 90 minutes is truly about education and content creation and my doors closed, no one can talk to me like this is my deep work time blocks and I'll try and get to deep work time blocks in place to start the day and then after that I will shift to a 50 minute and 10 minutes. So my afternoon is 50 minutes on 10 minutes off, 50 minutes on 10 minutes off. Because I feel that for me my energy starts to decline as my day goes on. James clear talks about it actually in one of his habits courses as well. Um, he was, he was talking about your decision fatigue as your day goes on and I'm sure you know everything about decision fatigue and focus. So like he was talking about, there was a study with the judges and parolees coming up for parole and what happens is just before it's like 15 to 30 minutes before lunch break and before the afternoon break, any parolee coming up to try and get parole, there was a 0% chance that we're going to get parole.
So like if you were in jail coming up for parole and you're like, what's my time slot? Oh, 30 minutes before lunch is like, just let me stay in for another six months and get me back up to the morning because like the judge literally goes to the default decision because they're suffering decision fatigue and make and doesn't even look at the data and they just default to no. And I think that's the same for us. Like as our day progresses, our decision for dig declines. So we have to increase our ability to manager energy even more. So that's why I share from 90 minutes to 15 minutes and I go for a 10 minute walk every hour um as from like 12 o'clock to four o'clock. Um And that's it's just playing around with it and what works for you and that's that's what works best for me. Yeah, that's an excellent point to finish with because that was exactly where I was going next. Because I did just write down, you spoke about acquiring knowledge, but you clearly also apply knowledge because there's so many fucking people man that read all the books through all the courses, listen to all the podcasts and they have the knowledge but they don't take any action.
There's so many people that want to gather as much knowledge as possible and they want to have all the answers before they start putting one ft in front of the other. But you know, that's not where the magic is. Yes, you need to acquire some knowledge but you don't need to have all the answers. You know, start moving in one direction and then you know, as you start applying this knowledge, then you start refining that knowledge. So something you spoke about then that really intrigued me was you start your day with deep work blocks and then you finish your day with you know things you enjoy doing now. Most people they're going to do things they enjoy doing at the start of the day when they have you know no decision fatigue when they have their energy levels when they're feeling good. You know they procrastinate. They do things that are easy whereas you're much better off doing things that are hard that require your concentration, your energy levels at the start of the day and then push the the the things you enjoy doing later on in the day because you don't need to get yourself up for those things you're already looking forward to them. That's an excellent point man. Yeah man.
I think like the people who are it's a difference between knowledge and wisdom right? I think like you know wisdom is you apply the knowledge you have and then you get feedback from applying it and then you create your own iterations on that knowledge you know everyone can acquire knowledge but not everyone gets wisdom. I think like that's I don't know if that's a quote somewhere but that's my belief on it. We'll make it a quote mate. Well hashtag. Yeah no that's a good point man. Um And you know I've spoken about this before is the difference between data um Information knowledge and wisdom. Like I wear a Fitbit right? And the Fitbit you know tells me how many steps I take throughout the day so that's the data it takes tells me how many steps I take. I don't use it for calorie burn or anything like that. Um I just use it for my steps, I use it for my sleep tracking. That's the data that data, those numbers then give me information, that information then you know, if I know what to do with that information that gives me knowledge, but it's only when I have the knowledge of what that information and data means and I start applying um what I understand that it becomes wisdom.
I think that's a really good point man and you know, a lot of people confuse knowledge with wisdom and it's not about collecting and acquiring information, it's about applying information and then as you said, you know, adjusting it because so many people, I'm reading the Five am club at the moment, I'm not sure if you've read that book. Really good book man. You know, there's so many good principles in that I like Robin Sharma's writing stole. I've read the monk who sold his Ferrari um twice I think I'm really enjoying the five AM club, but so many people will read that book and they're like, all right, cool, I'm going to start getting up at five o'clock and it's like, well if you're getting up at seven o'clock and then you start getting up at five o'clock, you're probably gonna be tired. You know, it'll it'll last a few days while you're motivated. But then you know that that lack of sleep is gonna start catching up with you and you know, here's the thing like take the principles from it, the principles are what's important, you know, like the principles are get up, I just record the podcast on this the last couple of days and I was talking about, you know, I've been getting up at six o'clock every morning, but I'm leaving for work at seven o'clock and you know, I'm as you said before, I'm leaving that flow state that I just get myself into and I'm walking out the door, so now I'm getting up at 5 30 in the morning and you know, I'm using that first hour and a half as my deep work block my creative, get my creative juices flowing and over time I'm going to start adjusting those timings and I think that's a really good point man, is, you know, take these principles like for example, let's let's relate this to nutrition.
Like we could recommend the paleo diet to most people and that could be a really good baseline diet. Okay, But then you need to manipulate that for your own individual circumstances. I think that's important. It's an important principle for everything in life. Yeah, I think it's this is what I look at, right? So whenever I started anything, it's what is the least path of resistance to start momentum. Um so I was like, how can I start notching, like getting those notches on the board for winds and then how can I then, once I have momentum because an object in motion tends to stay in motion, right? So then how can I make those winds harder and harder? So again with our bt with my gyms, we start people with like a similar to the paleo, but it's like a portion control diet and within allowed foods list and like dude, aren't you about flexible dieting and calories and macros and I was like man, like if someone comes in and they don't know what the hell they're eating and I start telling them calories and macros, I'll completely lose them out the door.
So I need to make it simple, I need to make it easy and I give them small, simple steps to move them forward and from there then we'll start to make things complex as they already start to have momentum and they start to win. Yeah, great point. It's much easier to maintain momentum than it is to build it. So that's that's something I want to talk about as well actually, um you know, we kind of touched on earlier when people get busy when they're under the pump man, when life gets in the way the first thing that goes out the window is training than nutrition than sleep and for me, those three things have a massive fucking impact on how your day to day goes, it impacts your energy levels, it impacts your sleep, your performance, your ability to recover your ability to train um cognitive function? Like your mood, attitude libido, like it affects everything, man, do you have any advice for people that you know when life does start getting a little bit stressed out, you know what's what's some tools and techniques that you've used to um kind of keep yourself on track and keep yourself disciplined and and be able to maintain that momentum rather than losing it and having to rebuild that momentum again.
Yeah, I think it's a similar to like business, when you, when you start trying to start a business and I was like, what's my minimal viable profitability for this business for it to succeed? I think you can do the same, like where's my minimal viable training routine for me to still succeed and could be 10 minute workouts. So I think what we have in society is we have an all or nothing mentality and I think that's when it lets us down, that happens so much in nutrition or someone looks at the time, I'm lucky I'm working above the gym right now, so I can walk down for 10 minutes and train and come up. But it's like, you know, for someone, they look at the time, it's like, oh I only have time for a 20 minute workout today. My routine takes 40 minutes, It's like, dude, you can get a lot done in 20 minutes, it's like what are you training for, if you're training for life then change your routine? Have a 20 have, like if, you know, you're moving into a hard part of your year or it's gonna be tough for the next couple of months. It's like cool. Go find someone to help them create 20 minutes, 5, 20 minute routines for you and then use those routines to make sure your cardiovascular on point, making sure you're getting a little bit of stimulus for those muscle mass.
Like you might not be trying to gain like mass over this time and you know, put on some lean mass. But like you could go, I'm going to maintain or if not lose my body fat over the next 12 weeks with short, effective workouts and then the same sort of thing. Like I don't track my calories at the moment, but I have enough nutrition. I q to understand, Okay, I know that if I'm having a bigger dinner, I'll have a smaller lunch or if I'm going out this weekend, I'll like, you know, cut down my friday and thursday sort of food just slightly and I do it more of a like, intuitive approach. But if you don't have that knowledge, then you do have to be a bit more strict or you might go, hey, I don't have time for this whole meal planning calorie counting thing. I'm gonna switch to portion control for the next eight weeks and make sure on my plate, there's a palmer protein as a fisted carbs, there's two fisted veg and the thumb of fats. And it makes it easy for you that you need to have a default version. Which is so simple that it's impossible to fail at. Yeah brilliant. I always talk about standard operating procedures.
S. O. Ps. That's your fallback man. That's your default. Like you've got to have a default because if you don't have that default again when decision fatigue kicks in your fucking tired you don't have anything around. Like you default to what you do all the time. So if you practice you know building good habits and making good decisions then that's going to be your default. Yeah I think with that just as well just so I can like your stance. Your S. O. P. S. Has to be in line with your character. So I think if people don't have um ingrained understanding of who they are as a person it's hard for them to make decisions. So it's like what what is your character traits? Well you know are you do you live with integrity within yourself? Um Do you do you say what you do what you say you're going to do? Are you an honest person? Are you honest to everyone else and yourself or your honest just to everyone else and you let yourself feel like you know sort of slip with your habits and behaviors you know like I I think if you can go these are my four or five character traits that create my identity as a human being and every decision is made from these character traits, then your fallback ends up being a lot easier because you're just living in line with your values, your character and shifting into your identity as a human being.
Yeah, man, that's that's amazing. Um and that brings up something again for me at the start of Lockdown, um I'm in Thailand, I'm the head strengthening edition coach at Tiger muay thai. And at the start of the year I went on a six week trip, I went to Japan, I went to bali did my yoga course, um Came back to Thailand, I got back to Thailand about 10 days before lockdown kicked off and we're in lockdown for a couple of months there and um you know, I actually wrote down my values, I wrote down the things that were important to me and I made sure that I did those things every single day if it's important do it every single day. And the number one thing was my health and immune system, you know, so that meant that I prioritize sleep, that meant that I was getting sunshine every day. That meant that I was getting movement, That meant that I was, you know, going through my mindfulness practice practices and um you know, eating good healthy food in the right quantities and all that type of stuff. Um and I think that's that's really important is understanding what your values are, but I don't think many people these days actually fucking sit down and write out what their values are?
They don't have the hard conversation with the man in the mirror to ask those tough questions, like, what's fucking important to me right now, because again, the seasons of life change and you know, your priorities are going to change in line with those seasons in line with, you know, what's happening in your life year after year. So, um, is that something that you do? Um often or regularly? Yeah, man, like, I sort of reflect on my values and my character traits on a sort of a quarterly basis. I'll reflect weakly at the end of every week, and it's like, what went right, What went wrong, what can I be better at? Um, so that's a weekly basis and a quarterly basis. I'll literally go over the last 90 days, you know, how was I in my, my integrity? How was I in my honesty? How was I in my discipline? You know, how I was I in my respect and I'll look at externally, how was I with these things in an external factor? And then how was that? I turned myself on these things and I can write myself 1 to 10 on these factors and I can give myself a bit of a sentence around that as well.
And I was like, okay, well, you were a seven out of 10 on, um, you know, your respect. And it's like why didn't you do what? Like, you know, internally I was like, okay, well what would have had to been to be a 10 out of 10? And I was like, I can write the two sentences down, I can see what the gap was over the last 90 days in my respect, internally to myself, And then I can go, what do I need to do to change over the next 90 days to close that gap to be a 10 out of 10 respect to myself over the next 90 days. And then all of a sudden that is my my number one task that I need to do, I need to upgrade my lowest performing value set that I live by on a personal note, how did you get to that point? Because that takes a lot of introspection and that takes a lot of honest conversations and it takes, you know, being a critical thinker. It takes um you know, being assessing everything in your life and being fucking honest with how you performed and then going, alright, I'm not up to standard here. Like how did that process come about for you? Yeah, man, it's very interesting um like I think you evolve over time, right?
I think for me, I've never been someone who needs to sit with a bunch of people um like if I'm around people too often, it kind of like gets on me and I need very few friends, I need very few interactions with those friends and I just need my wife and my kids and essentially to make sure I'm serving my friends and the outside world as much as possible. So to do that I needed to I spend I prefer to spend a lot more time with myself and go how can I be better for the world to show up. And I think that came over time really and I think I moved but when I was 18 to when I was 26 I lived in a different city every year for like you know, so I was like it was like six or seven cities over the over the eight year period and because I kept being transient with where I was living, my network kept changing and because I was never my network kept changing and like friends around the world everywhere. Um but I don't need to see them all the time. Like my sister, I was talking to her yesterday, she's in Perth I'll talk to my sister once every 3 to 4 months, like for me for someone to know that I care about them doesn't mean I have to talk to them.
Um They just know that if they reach out to me like I'll get on a plane and get there. Um And I think that's my relationship with humans and everyone else out there but that means my relationship myself has to be so much more in line and I think we're all different and some people need to talk to everyone all the time. That's just not me because I don't talk to everyone all the time. I talk to myself more often, which means I get to try and work on myself as much as I can so I can be better for everyone else. Yeah, you can't pour from an empty cup and I used to run health retreats with my ex girlfriend down in Tasmania and you know, we get all these um we get all these housewives and things like that, come on these retreats and we would always ask like who is the most important person in your life and they would always say my husband, my Children whatever, like they're always doing something for everybody else and I was like, when was the last time you did something for yourself? And they're like, I'm doing this for myself, I'm like, alright, when when was the last time? You know? So and and that's the thing man, like it was it was like a um like a light bulb went off where they started understanding that you know, for them to be at their best for their husbands, their partners, their Children, their family, those people around them, like they needed to be at their best themselves and you know, this is something that a lot of people don't really understand and you know, we are very fucking good at distracting ourselves.
You know, that's the world that we live in. We're distracted by everything and you know, everything is constantly drawing our attention, but how much time do we actually spend? You know, giving ourselves the attention that we deserve but the attention that we need to be the person that we want to be? Yeah, I think we're in a society that because of the media and because the way we've evolved, we're a society full of victims and not many heroes. And I don't when I say heroes, it doesn't mean someone like yourself going and fighting for your country. Like it's like heroes of your own story. It's like you need to be the hero of your life and instead we live our lives at effect instead of that cause and we say I can't make that money because I didn't have that education that background that support, I can't get my that I can't there's no many out there. Well there are like so many females over the years of like you hear it like there's no good men, it's like, okay, well how many dates have been on one date in six months as well? There's no men out there because you're not even dating, right?
Like we place these limitations, We tell ourselves these stories and all of a sudden we close ourselves into an environment or our life that we've chosen yet we tell everyone else that it was given to us, and we're in this closed box that we can't even fight out of anymore because we're living inside this all our limitations where instead it's like, okay, Your health right now is in direct correlation to the choices you made over the last 12 months, the amount of money in your bank account and in direct correlation to the amount of effort, it's like the amount of money you make is in direct correlation to the amount of value you give to the marketplace. So if you're not making much money, well, you're not you're not sucking serving the marketplace, that's why. So actually help more people and you'll make more money, you know, your relationship is in direct correlation to the amount of support you're giving to your partner. And I think if we start taking a bit more ownership over our own life and like, instead of blaming, making excuses and justifying circumstances, people want, they'll have a reality check two.
They go, cool, now I've taken ownership and responsibility. I can do something because you can never move forward in life if you don't believe that you're the reason that your life is where it is, and it's because of you. And it's like if we if we think it's because of someone else will continue to be stuck in that box for the rest of our life. Yeah, man, that's another brilliant point, mate, I'm loving this conversation. Um, and it reminds me of um again, another one of my um favorite stories fables, whatever you wanna call it, and it's it's that people look at the world through windows and mirrors and you know, there's two types of people in the world when things are going good, one person looks out the window and is thankful for the circumstances that they've been dealt, the people around them the support that they've had, and then when things are going bad, they look in the mirror and they say, what have I done wrong to put me in this position? And then there's the other people who, when things are going bad, they look out the window and they start pointing the finger at their circumstances, bad luck, the people around them, their environment etcetera.
And then when when things are going good, they look in the mirror and they start patting themselves on the back and I think, you know, the stories that we tell ourselves and our ability to um reflect on who we are as a person and be aware and connect the dots with everything. All of the decisions and actions, behaviors that have led us up to this point. I think that's very important. I think that's the first, that's the first point in change is awareness. You need to be fucking aware of where you're at right now and what's gotten you into that situation before you can then start moving in the direction you want to be moving in? Yeah, man, I think James clear talks about, it's like every action you take is a vote towards your future self. Um so you know, you lying to your partner, like that's a vote towards you having a really shitty relationship. So are you, are you willing to take this vote right now? Yes or no? Like where do you want your future to be like you indulging and over eating? Like that's a vote towards you becoming overweight. Is that where you want to be? Looks like, you know, because every decision you make as soon as you make it once, then it's easier to make it again.
And when you make it twice. Well that's when it starts to become a habit alright. It's like, and it's a very slippery slope towards mediocrity and if you want a mediocre life, that's good, good, good on you go for it. But you probably wouldn't be listening to this podcast. Exactly, Exactly. Um Again, something I want to touch on there is um managing your expectations and matching your expectations to your commitment level. And the analogy that I like to use is, you know, I'll get, I'm sure you can probably add to this as well, but I quite often get a lot of people coming to me and You know, let's say I've got a weight loss client for example and they're like, hey, I want to lose 10 kg by this time? Alright, cool, how important is this to you? It's very important, Alright. How committed are you on a, on a scale of 1 to 10? It's a 10. Alright, cool. Um You know, how likely is it for you to be able to start tracking your calories? I don't really like doing that. Alright. What about, you know, tracking your steps? What about tracking your movement? What about getting eight hours sleep? What about, you know, drinking three liters of water? What about eating five servings of vegetables, blah blah blah. And then I can't do that.
Can't do that. Can't do that. I'm like, all right now you're nine now, urinate now you're seven now you're a six, you know, and I think that's um I think that is something that people don't really understand is they want these fucking audacious, they set this big audacious goals, but they don't have the structure. They don't have the plan, they don't have the roadmap to get them, get them to that place. Do you have anything to add to that? Yeah man, I think when I start to talk about anyone on a journey, whether it be business or health and fitness or anything, it's like, okay, where where are you? Okay, what are the standards in your life that you have currently right now? That have led you to being in this way. So you tell me all the shitty our standards that have taken you up until this point now to get you to the point of where you want to be, you're gonna have to sacrifice those poor standards and adopt new ones because you can't and the stories write the stories, it's like, I don't have time. It's like, you know, we all have 24 hours in a day.
I train and I have over 100 staff. You can train to write like, you know, I have a lot of stress and I have two young kids, like, it's not a matter of time, it's a matter of priorities. So when you start to tell people to change the wording, they, because we're very, we're interesting with human beings will start to manipulate the stories or the words that we choose around the stories to make ourselves feel better. And when you actually hold a mirror up into someone's face and you reframe the story, they're telling themselves to a truth rather than the bullshit they're talking about, then it's a hard reality check. And it's like, this story might be hard for you to hear, but I'm gonna be your best friend because all your friends are telling you, it's okay, they're lying to you. I'm going to tell you. It's not okay Because you're being 15 kg overweight, you're going to die earlier, is it okay for you to die earlier and not see your grandkids? You tell me yes or no. Okay, cool. Is training three times a week. Worth seeing your kids grow up?
Yes. Okay, fantastic. So now we can fit into your life and you just have to be honest with people because they're not going to be honest with themselves. And I think that's such a hard thing. Yeah. You know, if you're before you try and help someone before you try and fix someone, you need to ask them if they're willing to give up what, what's making them unhappy or unhealthy and going back to what you said before, you know, as coaches, we do need to have that fucking honest conversation with people and, you know, some people hate us for it and, you know, they won't employ us on that basis because they feed into the victim mentality where they have these yes men, these yes people around them all the time. That, you know, allow them to sacrifice and allow them to sabotage their own efforts. Yeah, Dude, I think like with the coach, you have, they're paying us to change their life so we have to go out of integrity. I need to be honest with you. So I can, I can have someone that pays me money and I can be their friend and never get them a result that they're paying before. Or I could potentially lose them as a client, but actually be the first person to be honest with them in their life and potentially actually change their life for the rest of their life.
Now, for me, I would choose to live with integrity every day of the week because that's one of my driving values. Yeah, that's a really good point man. That reminds me of a client that I had many, many years ago or sorry, it wasn't a client potential client. So this chick was like 200 kg man. And I went around to her place for a consultation and you know, I had a conversation with her. I was like, you know, what's, what's the deal why we're here having this conversation? And she's like, my doctor said that, you know, if I don't lose At least 20 kg in the next year, like I'm probably gonna die fucking early death. So I went to her cupboard and you know, with her permission, I asked her if I could have a look around and, and you know, I pulled out three quarters of the junk food in her cupboard man and I was like, look, if we're going to work together, you need to donate this or give it to someone else or get rid of it. Um, if you're willing to do that, then we can work together. And she wasn't willing to do that man. And I said, I'm sorry, I'm not the right person for you. And you know, years later she actually messaged me and she said thank you. Like that was the wake up call that I needed. Even though I didn't work with her.
But it was a wake up call that she needed because I wasn't just going to be the person that was going to rock up and take her fucking money and you know, take her excuses. Yeah, dude, I think like the as you touched on them, I think the standing point to changing your life is to changing your environment. And I think you know, again with anything, if all your mates cheat on their misses and you're friends with them, you're going to be the guy who cheats on there that your girlfriend or your wife because they've made it okay because in your environment it is okay. So you justify it to yourself, bob harry and charlie. They do it. So you know, I'll do it too. Like if all of them know exactly. But if like for yourself and it's the same, it's like if one of your friends is obese and they live within 50 kilometers of you, I think it's like you're 53% likely to be overweight or obese as well. Like your environment, your connections, what's in your house, um you know the people, you surround yourself with the income level, you are the average of them.
All right. So like if you want to change your life and everyone else around you is overweight. Like unfortunately the easiest way is to find your friends. If you want to learn a language you move to the country, you immerse yourself in that language, and that's the fastest way to learn a language if you want to lose weight, find new friends, getting a community and culture of people who are on the same journey as you and have better habits and you and you will adopt those habits, you want to make more money, find people making more money and model their success. Like guys like you have to divorce your past to marry your future and I think that is so crucial and divorce the people that are in your past sometimes if they're holding you back there, so you can marry the people that are going to take you towards the person you're actually potentially or you have the potential to become, you can't change the people around you, but you can change people around you? That is, that's that's profound man. Um I mean it's easier said than done though. Um I've done this multiple times in my life, you know, being ex military, um getting out of the army, um you know, starting my own business, personal training, strength conditioning, etcetera, and you know, I've cut a lot of people away from my life and um a lot of it has been um you know, not so much intentional, but um just, you know, again, the seasons of life, that's just what happened, I move away, change my environment etcetera and those people just fall off.
But do you have any advice for people that might be listening to this episode and going, oh, fun. I can see some of the people that are surrounding me are not necessarily the best influence and you know, maybe I'm choosing to hang out with them too much and then I'm adopting some of their habits and behaviors and things like that. If people are listening right now and they can see that they're surrounded by some of these people, like what's some advice that you can give to them? Um so there's a couple of things like when it comes to, you know, improving your habits, what I would normally tell people if you don't want to lose you, if you don't want to let go of your friends, um only hang out with them, environments that you can control. So it's like if jenny always wants to go and have dinner with you and you end up having three bowls of wine because you can't say no to jenny, like meet her at um, on a walk on a saturday morning, like she's probably not gonna drink three bottles of wine going for a walk on a saturday morning, if she is, it's time to let her go 100% but exactly. Um it's like if you can't control them and you're not willing to let them go go control the environment that you meet them in.
And also, again, I think it comes back to our earlier conversation around your values. If one of your values, you live by his honesty and you don't tell jenny that she is actually take holding you back with your health and fitness or you feel because your perspective on the situation because she won't even see that perspective. Hey jenny, every time I go out with you, I feel like I take two steps back with my health and fitness because my goals of this and it's so important to me and when I'm around you, I feel that I lose sight of my goals. So would you be able to help me with my goals and support me because it is so important to me to actually get there and then one, she might go, yeah, thank you for telling me, I didn't even realize and you were honest with her so that honesty is the first step. And then if she doesn't realize at all, she's like, well can I do this with you? And then you might have had a conversation that changed her life. Um or she might be like, you're a dick. It, it was like, okay jenny, it's time for us to part ways and I think, I think like honesty is always the best policy with this because you know that's crucial.
That's like with weight loss and environments as far as relationships as far as your income level. Like you, you should buy your way into rooms where people are making more money than you. It's like if I want to make like 300 K. I want to make a million dollars, it's like okay where is the room where I'm going to be the person who makes the least in that room? How can I buy my way into that room and sit in that room and be surrounded by those people who are making that money and go okay what are they doing? What can I study, What can I learn? What are your actions, what were your actions? How did you shift? And you're literally like buy them lunch like by them to the like do whatever you can to actually ask questions and be like a detective with those people and all of a sudden you're like okay they're doing, I've had five conversations now and they're all doing these similar things like Pareto principle, right? 20% of the activities give you 80% of the results and you find the 20%. There are very similar across these five people and I was like they are the habits that I must have and it's probably like have some discipline, get some energy management in place and start serving the world better.
Um But that's that's my advice. Yeah that's awesome man. If you're the most successful person in the room you're in the wrong room, how do you define success? Yeah man it's changed over the years I think for me, you know when I was 26 my dad was a pretty good business owner entrepreneur, he had multiple businesses and I remember when he passed away um I didn't have the best relationship with him, but I always wanted to prove him that like it was my own insecurities, right? Um but I always want to like prove him, like I was going to be successful and I wanted to make a million dollars by the time I was 30 and I was 26 I was doing pT, still hadn't opened the gyms and I was making 100 200 K a year, like somewhere in there, I was just doing PT and I was like, dude, you were so out of integrity with what you said you were going to do by the time you were 30 you need to get your ship together? And that's when I started opening the gyms when I was like, I can't serve the people I want the way I want working where I was, but too, it's like I'm so out of touch with the goals I set for myself when I was 17, I need to get back in touch and start moving forward in my life.
I think like that that is that there is a big thing for me. Um and then you know the next is like, it's just totally lost your question on some rant that I was going on, what was the question again? How do you find success? Oh yeah, and then from that, so like first it was monetary. Um And then like I made the million, I was like this isn't success, it's just like it's like this is just money. Um And I was like, money is easy, money flows around the world, like you know, we've grown the gyms $10 million here, I've had them at a million dollars a year, like I've had them any. I remember the first day I made 100 K. In a day and I was like wow okay, and I woke up the next day and it was my alarm still went off, like the sun was still shining the same, my wife was still sitting next to me like nothing changes with income, it's like it's a like it's a hedonic adaptation. Um So there's a high and then there's a low anyone who's ever jumped on like stage with bodybuilding or anything like that, you worked so hard for an event and it's over. Um you might have a nice picture.
Um But like with this like for me like when I realized that I was like wow, like I'm just buying things to impress other people and I thought that was my definition of success when I was in my twenties, I was like what are you trying to prove? Um And again it was my insecurities because I went through so many insecurities of like I'm not just a personal trainer, so I started trying to prove to people, I wasn't just a personal trainer, like no, I'm a successful business person and then I realized that I was going down a route that was going to make me really unhappy and unfulfilled really fast because no amount of success in that definition was ever going to be enough and now I shifted my success to be more so living as the best version of myself. It's like, okay, did I show up today, Am I being the best partner today towards my wife? Am I acting in line with my values today, Am I being a role model to my Children today? Did I do what I said I was going to do today. So now success is really just living in line with my character traits on a daily basis and closing the gap between my potential on this earth, which is infinite and where I am today and I'm I'm so far away from that gap.
That gap right now over the next 50 years and hopefully close the gap, but every single day I am to close the gap on that day and if I closed the gap on that day that it was a successful day and if I do six of those days a week, well this was successful week and if I do 33 out of the four weeks of the month, it was a successful month and my daily success now makes me feel happy every single day and I wake up successful, I go to bed successful and like, success is, is just the way I live my life and I think now I never feel unfulfilled, I don't care if I'm making 20 K or like $10 million like I'm successful in making 20 K, I'm successful in making $10 million. Money is just a byproduct of how you want to serve the world, and like that's just up to you and that's your choice, man, That is so fun, refreshing to hear, and it's it's really awesome to hear your take on that um when lockdown kicked off earlier this year, you know, people like how has this affected you, like mentally, physically um your business and everything like that, and I'm like, you know, I've got all this time to work on my projects now and I'm doing the fucking things that I enjoy doing that brings me contentment fulfillment every single day, man, you know, so many people lost their identity with, you know, not being associated with their work, um their friends, their family and things like that, and they lost their identity, you know, and the mental health crisis is, is, you know, it's deepening man, and I think that's because a lot of people don't really understand what their values are, they don't have those deep conversations with themselves, they don't reflect on, you know what actually brings them happiness, what brings them fulfillment and, you know, for me, happiness is not, it's a, it's an emotion like it's a fleeting emotion that comes and goes.
So if you put your um if you put your livelihood, if you put your um you know hang your happiness coat on other things, external things, then you know it's a never ending pursuit. Whereas if you can be content um with the life that you're living every single day, that's fucking happiness man. Yeah, I read somewhere, I'm not going to quote it, but here's the difference between happiness and joy, right? Joy comes from doing the things you love. Happiness is come from acquiring certain things. So it's like I can live with joy every single day of my life and joy is so much better than happiness. Yeah, yeah, yeah, that's awesome man. Um the name of this podcast is live train perform and that stands for live life to the fullest trend to your potential and perform at your best, what does that mantra mean to you? Okay, um self actualization. Mhm So like I read when you said this is what we call it and I looked and I was like, dude, that's just self actualization, I was like, I think you know, live life to your fullest training to your potential perform at your best, like for me it's like what is my potential in this life and that all I have to do is show up every single day and close the gap on that and serve at my highest version of me and then I'll have as close as I can to self actualization which is what I want on this earth, right?
I want to achieve my potential and if I have to be disciplined to do that, I have to keep, keep showing up every day to do that, it's like not team, no days off as far as work but his team, no days off as far as being your best self. Yeah, yeah, I love that man, I think that's a great point, great place to start winding up the episode. Um Travis, you clearly know your stuff mate. Um I really enjoyed this conversation man, if people want to work with you because you do um coach fit pros um you do have a business to allow people to you know build their best self, if people want to get in touch with you, how can they support you and join the journey with you? Yeah man, like the best place to find me is on instagram is Travis jones entrepreneur and um just follow me on instagram um for any foot pro out there like you can just reach out to me through the D. M. S. Always jump on the phone with most people, I have like four or five conversations a week And I jump on the phone and I closed the gap, it's like where do you want to be in the next 90 days and I help give them a free plan. I was like, hey, this is what you need to do. If you want some help to do it, let me know and I'll help you if you don't want to help and you believe you can do it like go for it.
And I think like for me again, like my, my goal in life is trying to help as many people, you know, close that gap, whether it be in business or health and fairness. Um and yeah, Travis jones entrepreneur. Yeah man. Um for those listening, I really rate your social media page, instagram is awesome man. It's full of really good contents, not just, you know, pics of you with your abs and chest and biceps and ship like that. You are a good rig, got a good rig on you mate. But you know, it's really good content as well. So it covers off on a lot of the stuff that we talked about in this episode. So if you're interested in reaching out to Travis, make sure you head over to those platforms. I'll have those all linked in the show notes mate, it's been an absolute pleasure. Thank you very much for your time Dude, thanks for having me and that rounds out the epic conversation that I had with Travis jones, you can find him on instagram at Travis jones entrepreneur. If you really enjoyed this conversation, make sure you share this on your social media platforms and tag myself at Coach Cody, Ko Bes and Travis jones so that we can share it on our platforms.
If you enjoyed this conversation and you think that your friends and family members can benefit from it, please make sure you pass it off to them and any five star ratings and reviews are appreciated, much loved guys. Peace.