Novel & Non-Obvious

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Scaling a Business the Right Way with Lauren & Justin Finesilver

by Patents Integrated
December 1st 2021
00:36:56
Description

The startup process is never a straight line. There are go-to-market questions, management challenges, financial concerns and much (much) more. IP is one part of this process.

On this week's... More

Hello and welcome to the novel and non obvious podcast where we discuss the intellectual property topics impacting the startup world. My name is yuri Komori to the host of this podcast and founder of patents integrated Today we welcome Lauren and Justin. Fine Silver brother and sister team of Fine Silver management. And I've been working with Justin for a number of years through one of his previous gigs which was with the three D. Printing company. We've had his mom, Debra Wilcox as our guest a while ago. So Justin worked with Deborah on Early stage prototyping and 3D printing and all of that. For several years. He went off and worked at a corporate job and now he and his sister Lauren have started a company called Fine Silver Management. So welcome Lauren and Justin, thanks for having us. Thanks for having us. Yeah, so I've known Justin for a number of years, Lauren, can you tell me about your background? Where are you coming from? I'm coming from food service and the restaurant industry.

So I've been doing that for about 18 years now. I worked in various restaurants and bakeries around Denver in the metro area and most recently I did about 8 to 9 years in the cannabis world, working as the director of operations as executive chef for cannabis bakery called sweet grass kitchen. So I helped them basically start their business startup second employee that they hired and was able to grow it into 20 employees. Uh multimillion dollar company and we were eventually acquired in April of 2020 and now I'm working in cannabis again, doing consulting for another cannabis startup, doing edible production. That's such a highly regulated area of the industry. I want to come back to it, I want to talk with you more about the difficulties involved in that Justin why don't you tell us a little bit about yourself and your background and your interest in starting find silver management?

Sure, absolutely. um, so for the last 15, 16 years now I've been in various management roles across a number of different industries, restaurant management, retail management at whole foods, a larger national companies, financial management, which was a big right turn for me and a whole new world. My first desk job which I really didn't like very much personally. So I, well I helped my mom, Debra Wilcox start the three D printing store, which grew pretty quickly to being one of the bigger, better providers of three D printing and prototyping services here in the Denver colorado area. We worked with tons of companies, inventors, early stage companies, you know, all sorts of different people in Colorado and far beyond frankly, you know, which is really exciting. So Consulted on hundreds, if not 1000 projects I would say over the years 10 years or so. I worked there and really love that aspect of working with people and helping them figure out that do I have an idea here that's gonna work, can we make it, can we get investment, you know, building all of those different parts of the process.

So that's the thing. I've been most passionate about my experience the love working with people and have done it for quite a while now at this point, the common thing that I see with the two of you is that you both have experience taking that idea, that spark of an idea and building it into an actual business. We, on this podcast talk a lot about some of those business fundamentals that are really necessary, even if you have the best product idea in the world, there are very specific things that you need to do in order to build a business around it. So what are your thoughts on that? Maybe Lauren with your specialized background? How does a cannabis related idea? An edible idea go from an idea to a product that gets sold in the market? What's the process like that? It comes down to starting with whatever you decide it's your infusion i. E. How you're gonna get your cannabis into your product And so you can say I want to make this product with this infusion or make this infusion and put it into this product. So it's a kind of chicken or an egg thing you have to decide on.

So, and the current company I'm working with now they had a specific infusion Rosen which is basically kind of like a sticky hash that they wanted to put into their products. So you kinda have to start there and then you have all the parameters of regulation? So you have to figure out how you're going to market. So that means with the universal symbol and having a THC symbol on there. And that's different for each state. So you have to figure out how to market how to mass produce it, how you're going to homogenize the product. So you have an even spread of cannabis throughout. You have to go into testing, you have to go into S. O. P. Writing. So it's very complicated to get a product started and into the market and then you go into the sales and marketing aspect of things and child resistant packaging. So it is complicated start in the cannabis industry but there are a lot of fast you have to consider, especially on the regulatory side, not just in food production and food safety. So there's a lot that goes into it.

Okay, so it's very different from somebody just saying, hey I want to start a brownie company, let's just get a commercial kitchen figure out some packaging and branding and let's sell it. So there's a lot more to it than that. Yeah, there's a lot of barriers to entry and it's also very expensive to get licenses as well as find commercial space to operate in and the zoning that you have to find it's not close to proximity to a school or a church or where please where there's Children. So it's a expensive to get involved in. Yeah. Why would people do it? I think most people that get involved want I hope that they want to help people. That's why I wanted to be involved in the industry. But I think that there's also the lucrative and money side of things as well, white people are getting involved. I see. Is that a new brand new industry and they have money on the table. So that's why they think they get involved. Yeah. And I'm glad that there are people like you who are helping people to figure out how to do it correctly. Yeah. That's awesome. And Justin so in your background when an idea person comes to you and says I have the greatest thing since sliced bread, help me make it.

And then how does the conversation go from there? Well we had a number of those people over the years in my experience and it's always kind of interesting to, you know, like I said, it's you kind of have to decipher where they're at in the process. Um Some people have, like you said, they start with an idea where they have a company and they have a bunch of people involved when they have that idea that they're so convinced is the next big thing. I mean we had some crazy, crazy, crazy ideas come through the three D. Printing store and I worked there things that I could never have imagined things that people were so convinced we're going to be that that big idea. So, you know, you kind of have to put on your game face a little bit. You are human, you're gonna have opinions about what the idea might be, you might and you kind of have to, you know, swallow that down a little bit if you don't necessarily believe it or at the, at the starting point. But that's really not. The point doesn't matter what I think about it, right? It's about building it, executing it. So we would work with our team of designers, we would do our best to build the first prototype and we kind of have to discuss, you know, what is the purpose of the prototype? Are we testing to see if the idea works?

Are we making a simulated something that can be put in the hand of an investor that then you can put a slide deck on the wall and say this is how it's going to work. Do we have to really get it all the way to the finish line? And then it becomes a question of, okay, now, how are we gonna make it? Who is going to make it? Are you gonna license the product to someone else? Are you going to try to develop the investment, to the friends and family investing rounds and go and get a mold made for injection molding? I mean, there's so many aspects of that. And so it really became, I felt like I became a therapist at a certain point where you sit across the table from people and you're saying, hey, you know, I'm, I'm as excited or whatever I feel about your idea, I'm excited that you're excited about it. And then it's like having that first question. So our conversations at the beginning, often we're tell us about the project and those types of things and then it became, tell us about the next year, what's the next year look like honey? Do you have to put towards this? And because we started getting more experience about that, you know, an injection mold, I would tell people think about spending $50,000 on the mold as a start, you know, is that in the ballpark and then who's gonna buy the product and who's gonna sell it.

So those conversations were fascinating, somewhat better than others. And the end result was we had a lot of, you know, whether the products got picked up, that's great. You know, where it got sold in the local store that they were targeting, that's fine. You know, that there's varying levels of success. But we also have products that went on shark tank, which was really cool. So, you know, there's a number of those different, you know, success is measured in a number of different ways for these people. But most of all it was just exciting to be involved in the process. So then what is the purpose of fine silver management? So you know, we're, we've come out of these two kind of, you know, if you want to say sexy new exciting industry running cannabis and so you know what Lauren and I realized is from the conversations that I've had with those 1000 clients and Lawrence, you know, experience in, in cannabis, it's kind of a similar group of people if you will, you know, there's a lot of dreamers and and they're chasing the Almighty dollar, which a lot of us are and that's fine um in the cannabis world you've got and Lauren can speak to it more, but you've got, you know, people who have been involved in this industry before it was legal.

You know, there's quite a few and then there's people who saw, you know, the dollar signs and they were very smart business people who wanted to get involved in the industry but they didn't know how so find some management in that world and cannabis world, you know, can speak to that and Lauren has this deep operational knowledge of what that looks like and those types of things. And then on the other side of it, it's filling in the blanks for these companies. You know, uh you may have an idea that's great who's gonna be your first hire, gonna hire them? Are you going to interview those people, how are we gonna build a culture that those people are gonna want to stay within. So that's part of what we want to do with find server management. That's starting point focusing on people and building that. Then it's building the process. How are we going to go from phase one to phase two to phase 10, you know what is that going to look like? So integrating some tools that can really help startup people and entrepreneurs and really businesses of all sizes be efficient with their day to day and then solving with project management stuff. It's solving complex problems, businesses of all sizes, we've seen it, you know, in an entrepreneur space, learning to actually work together in a lot of projects, you know, in our previous experience, you know trying to solve the big problems.

Um you know it's solving the complex problems and and really being involved and integrated with those companies to help them do all those things. What are some fun projects that you guys have worked on together in the past? I think about when the legislation changed for us to have to mark each edible individually. And I came to Justin and said, hey can you help us do a prototype of, you know, mold or some sort of the molding device so that we can, you know mass produced what we wanted to sell into the market because they basically said you don't care how much it costs and you have less than a year to make this happen. So three D printing is a great way for us to get a prototype going because there's not a lot of lab scale to the massive equipment things and you know, something for this brand new industry with regulations changing all the time. You don't want to spend a ton of money. We still need to innovate and then put something out into the market quickly. So that's what we were able to work on together. At least one project I can think of, I can think of the other one, Lauren, we called it the muffin puncher.

Oh, yep. Um, it looks like a medieval tool to say the least. And she's like, you know, we need to have a handle. We need to have five spikes coming off of it that are measured at the perfect length apart so that when we're trying to do, I don't know what you're doing, Lauren filling muffins. Yeah, peanut butter and jelly cups are like a shortbread with a jelly in the middle. Not injection molding, but injection filling. This was a way for us to kind of bridge the gap between a piece of equipment that's $20-$50,000. You know, this is much more cost prohibitive thing for us to use and remind them what you were using before we came up with this great invention for you guys, all the end of kitchen smells. So this helps us become more efficient and be able to put out more products into The Market four or 5 at a time, right? With that thing in the pan, which is really cool. It's also heat tolerant. So that was really helpful is doing it right as they came out of the oven. So I'm imagining something like with donuts you have that donut filling filler thing that you stick on the butt end of a donut and then it sounds much more sophisticated than that and customized for your product.

That was a fun one. But it was interesting with, we worked with a lot of cannabis clients over the years. There's a lot of inventive people who have those like different ideas and they were trying to solve these problems like morning operations and then a lot of people that were trying to figure out how to carry it or grind it or smoke it in different ways. So we worked on tons of green industry projects over the of those years, Lauren tell us a little bit about where these innovations are coming from in your industry. I can only speak to my personal experience again, it's kind of coming out of necessity and there's nothing that exists for us to be able to use. So we have to create something small and then maybe have a custom fabricated on a larger scale. So I think people would just again use this as a barrier or not a barrier but a way to get into the industry that's cost effective for their needs. So it might be something, you know, very small, like a device that would attach to something else or a bigger print again with so many custom molds that we have to use. That was a big part of it. So I haven't really talked to many other people in the industry about meeting cannabis and three printed ideas, but I see them all the time.

I was interestingly on up work and I sent Justin one that I know he's gonna work on, which is great. And so I always suggested to people like if you need something cannabis or not, my my family can help you with this and bring your idea to life. I love that the family business I have seen for example, I have a friend Mike Green who has a product that is for essentially precision measuring of cannabis for rolling. He's actually patented a device that you put in the paper and then you put in a very specific measurement of the product so that you know exactly how much is going in to a product. And he has a kit that he sells with the measuring device and the the little pusher stick thingy and a bunch of rolling paper. His experience though when I've talked to him about it, He he thinks that he went through the whole patent process just because he was advised 10 years ago that he should do this and he his experience wasn't great.

You know he came out and was like you know I see people copying this all the time now. What can I do about it? What are your thoughts since both of you have experience in this industry working with products? You know what have you seen? How do people protect I. P. In this industry? Well I'll start when you know we had one process that we thought about patenting but I think it was kind of this were spooked out of it because people are like it's really hard to cost a lot of money and time and it was for counter voter process. But at the end of the day we realized like we're calling it I. P. Because we think it's special to us but it's difficult in cannabis because it's not federally legal. So it's hard to say how any legal action would hold up in court but people are still able to file patents, it's just more complicated. They know that there's utility design and plant patents within this industry. But yeah we were we were just initially spooked out of it so we never actually pursued it. But I think it would have made us in some ways more valuable like for our acquisition or acquisition partners.

And I think that's why a lot of people in industry are doing it is to protect what they have everybody kind of keeps their secrets close to their chest and there's some co opposition that happens. But generally speaking people I've interacted with that our competitors in the tree like don't share their secrets and I get that they want to have a competitive advantage. So we had one other guy that was like oh if you're doing this then he was you know what they call like the patent troll and he said he would come after us. He never did anything. And again what we were doing was so different than what I read in his patent. But you know those people kind of get scared and and they threaten you but luckily nothing ever happened from that. Yeah for sure. I think trade secrets are definitely important in your business. And another thing too like with that injection product that the three D. Printing store printed for you, Lauren things like that. If there are other applications outside of the cannabis industry then you may be able to protect that. So then protect the actual innovation rather than the product that is produced using that innovation.

I guess looking back, I wish we would have pursued it more. But you know when you're trying to survive and then navigate all the regulatory changes, it kind of goes on the bottom of the list for sure and that's part of what the two of you also help innovators decide on what is important for you to do to survive as a business. Right? So then how does it work when somebody comes to the two of you, how does your process work in a way that is different from what anybody else is offering. You know, we've had a number of those discussions over the last few months trying to figure out what is that big differentiator and and to be honest, I think what we've come down to is the fact that we're willing to admit from the outset, we don't know everything, we wanna be honest with people and be able to dig in with them on their business and work side by side with them and that's the hardest part. People might engage, you know, I hesitate to even use the word consultant, people would engage a consultant, usually it's at the worst time, it's at the end, it's that things are falling apart in a bad spot, we don't have another option, right?

We see that on all the restaurant shows, for instance where it's totally played up or you have people who are innovative who are forward thinking, who are saying maybe I don't have all the answers. Maybe I could use some help. Maybe I can find those types of things. And so, you know, I very much had put my tail between my legs multiple times after being an entrepreneur and having someone new come in and say maybe try doing this one. I was like always grit my teeth and it was a big lesson for me personally to say, I gotta listen to these people, I got to learn from what their experiences because it's not mine and really take a step back and those things that they brought to me, whether it was a new team member of my team or someone else that we worked with, they constantly would teach me something and so that's really what I think our process is about is getting involved with companies at whatever stage they may be, you know, and again, you know, solving those major issues in the day to day or in a longer term sense, but it's really working with them and working with them collaboratively and discovering the answers together versus me coming in or Lauren coming in said I know the answer because we don't and I think that's really important in this day and age, you know with so much transition that's happening and and hiring, you know, constantly see the great resignation, how do we solve those problems?

You know, I don't know the answer, I wish I did, we would be multi millionaires by now, but we don't, but I think there's ways to do it in a in a smaller way where you can develop a talent cloud or connect dots or start networking and be able to say, you know, I've really worked with this person really for the last four or five years or four or five months, it would be a great fit with you and I know something like you, Yuriko, you're so great with networking and we've always appreciated connecting dots and things like that and I think there's more of us out there that want to be doing that. And so that's how it really, you know, our view has kind of morphed from our personal experience into where things are at now is you know, we want to work side by side with you, we're not afraid to get her hands dirty if you want me to come cook in your kitchen, I can do it. You know, Lauren can come, she's already doing that type of consulting work in the cannabis industry. But really, you know, it's a lot of times entrepreneurs get in the weeds. We've all been born and I have been there ourselves, we've been in the weeds and you just can't see it out of it, you can't see above it. So we want to be able to step our toe into the business and then maintain enough room to stay out of it and be able to help them focus on the next five years, those types of things.

Yeah, I love that because the Justin you mentioned the great resignation. I think a lot of people in the past year and a half over these covid times have really done a lot of soul searching on what do I want to be doing and obviously, you know, there are people like you who quit their corporate jobs and want to start their own businesses. I think the two of you are in such a unique position because you have had that where you've really done a lot of hands on work with these smaller clients and help them grow and it's a, I think it's such a, like you said just in a lot of entrepreneurs when they're just starting out or so lost in the weeds of oh my gosh, I have so much to do, I have to sell, I have to market, I have to build my product, I have to figure out manufacturing and this and that who can I get to help me actually execute and I think that's where you guys come in which I think is great. Mhm Lauren, what's what's an ideal client for you.

I think you know, somebody that has the entrepreneurial spirit that wants to, you know, has a great idea that we can help them bring to life. Um somebody that's passionate, hopefully organized, we'll see, but hopefully we can help them organize if they're not. You know, I would love to stay in the food service business if we can because that's where a lot of our knowledge and expertise is but we're open to working with anybody. I think there's a lot of great ideas out there that are beyond you know cannabis and food or three D. Printing. So we want to just you know help people that are small and growing too to whatever their next level is and to grow their company to where they wanted to be Justin you mentioned earlier that you feel like you're, you're sometimes you feel like you're a therapist when you're talking with some of these people, Like for example, I have a friend who is a business consultant and I had asked him for an introduction to one of his clients who runs a, we'll just say a lifestyle brand and he actually said to me, you know what the brand is great, The founder is awesome.

Sure. But he has a lot of personal issues like he never shows up on time. He has a lot of these, these habits just ingrained that he's not a good business person that you would want to use as your exemplary ceo, he's got a lot of people that are helping him run the company. How do you feel about people like that that don't necessarily have the business skills? Maybe they have a great idea, but they don't necessarily have the business skills to create an actual business out of it. I've dealt with quite a few of those folks in my experience and I think, you know, putting on my therapist hat, but they're willing to come to someone like us, you know, and work with us and say, you know, hat in hand, this is what's going on or like I said, maybe they're being forced to buy other investors, whomever, whatever the circumstances. I think everyone has a strength or multiple strengths. Some people have immense amount of strength and I think it's working with those people to identify what their strengths are and then figuring out how to fit in with the rest of the team. You know, most companies I've ever worked with in, in this current role or in previous roles, I think it's easy to say, you know, my perspective is when I come in and start engaging with them.

Hey, you know, what's the story with? So, and so employee X, y or z, could they be doing something else? Are they doing the right job? They're super creative. Maybe they need to be in marketing and start to kind of reallocate those assets a little bit. Oftentimes C. O. S, I hope I'm not speaking out of turn because my mom is one, but sometimes they think that they either know everything or can do everything and you just can't, you just can't. And I suffered from that a little bit myself. Um, you know, I think we all know people like that and, and so it's identifying those things to be able to kind of talk him down from the ledge a little bit to say, hey, you know, let's find, identify your strength personally professionally. Let's identify some strength on your team that you're not utilizing the right way and try to push through this next wall and let's find you that other people you need maybe to help, you can work with these other aspects. I mean, there's so many people contracting, There's so much talent out there that's ready and willing to work. Sometimes it's just simply connecting the dots, like you were explaining, just connecting with those people. So we already have a couple of clients who treat us, you know, hey, can I just get you on the phone real quick for 30 minutes? I just gotta bounce this off.

You sure? That sounds great. You know, we're happy to have those types of conversations because you know, sometimes you just need to talk it out with someone simple as that. Yeah, So that's a very universal thing. We're having the right people doing the right job and having the right kind of culture and having the right advice at the right time. So I think that's all great. I do want to ask for the cannabis industry in particular, are there specific quirks that you have to deal with or what makes the cannabis industry other than the highly regulated part and the hodgepodge of regulations around the country and around the world. Are there unique aspects to working in the cannabis industry? Absolutely. While you're talking about people for sure, obviously human capital is your most important asset and I would say hiring as a whole was probably the most difficult part of my job in terms of retention and a lot of people come in and think, oh I can be high at work and I'm like, no, you can't, we can lose our license, you know, so there's that nuance of this perception that, oh I'm just gonna be under the influence all day and it's gonna be this really cool job where I don't really have to do much, I don't have to work very hard and I hold my team to a very high standard in terms of you have to show up.

It's just like any other job where manufacturing, we're just dealing with the specialized ingredient that's highly regulated. So that was one part of it. So you know, hiring and retaining good people also, I'd much rather have professional minded people than, you know the quote unquote stoner if you will then we also have, I don't think people really know how much testing we have to do in the industry from seed to sale. But I think the product can go through 10-20 tests and that's in terms of homogeneity, pesticides, heavy metals, potency, you know, it depends on which level you're at in terms of the process. So the plants have different regulations, there's also forbidden substance like chemicals that they're not allowed to use and so if you fail testing then you have to retest it or you have to destroy your batch. So I don't think enough people really understand like How much you have to test and how much it tested before it even comes to you and we have some stricter regulations than even for some pharmaceuticals in the world, you know, we have a variance of 15% plus or minus for potency.

So you're like I said, if you're failing one test, you're likely destroying your batches or having to retest and the testing labs, they charge a lot because they can, you know, and they have to be certified as well. So I think there's also something to be said about how many licenses that we have to have that are running in the industry. So there's marijuana trees, products manufacturing, there is the cultivation licenses, these are both for men and recreational sales and Then there's a delivery one soon to be a social use one ownership. So lots of different licenses that you have to have in the industry. It's a high stakes business. And ultimately at the end of the day, your product also has to be popular enough that it makes business sense. Yeah, absolutely. There's a lot going on in there and I was also thinking about things like Justin, I think you were the one that had some experience in the brewery industry. Right? So I have a college, a son, he will be looking for a job this summer and one of the things that he has always just absolutely refused to do is food service because he said, I don't want to deal with that.

It seems like really hard work, but there are people that are attracted to that industry that are like, oh you have to drink beer all day, like no, you actually have to actually work and contribute to the company. So it's a different sort of a mindset that you have to kind of get over when you're hiring people I think and obviously there are people that have expertise in the, in the area like the two of you that bring a level of professionalism to the industry. So I definitely appreciate that. What is something that you need that can take your business to the next level? Well it's a consulting business, I'm in a consulting business and it gets to the point where you really have to think about, how do I want to grow, who do I want to work with? What's my five year plan? What's your five year plan? That's a great question. Uh something that we have been talking about for months, you know, trying to figure out the best way to approach this. Our general thought is at this point that we want to obtain some additional certifications and things like that, that would be valuable.

So like for instance like the PMP for project management, maybe doing a little bit of HR there's a P H R. I think it's what it's called. We have identified 10, 20 different types of certifications that we want to obtain between the two of us and what that does is it builds more of an infrastructure, for you know our expertise in the different types of clients. It's so funny because when you think about the hiring process and you know, I certainly like still look, you know, out there in the world, you see all these requirements, you know, you you need to have this certification or this sort of experience to get hired in in a job and in a certain sense, as a consultant, you're also facing some of those things. And so that's why we really want to be able to like really establish that good baseline of those types of additional things. You know, not just experience that we learn on the street or in the businesses themselves and we're talking to people build that infrastructure, continue to build that and then start working with the different types of clients and really starting to build those relationships, I mean at the end of the day businesses relationships and so continuing to find those people, build that word of mouth sort of thing. And I think what's gonna happen is we're gonna figure out really what our niche ends up being, whether we work a lot in cannabis, that's fine, We don't care, we want to work a lot in food service, that's fine.

I think there's something else that's going to happen that we're going to discover that, you know, we either have some inherent knowledge about or or find something that we're extremely interested in. So we're really open minded at this point as a startup, we have low overhead, it's just the two of us, we work remotely like the rest of the universe does right now. And so we're just happy to engage with people and learn about their businesses and then it's just gonna hopefully start to roll from there a little bit. So connect a lot of dots and continue the trainings and continue to make ourselves better and, and go from there. Your, your value add. Yeah Lauren, I mean I'm a life learner so I always want to keep learning like Justin said, so if that means listen to a ton of business books, self improvement. So bringing those things to the table to help other people with business. I think we both realized that we had the taste of working from home and having the flexibility so we want to generate that, you know, to be a long term thing. And again, to help up with businesses bring their ideas to life and generate a lifestyle for us and for them, that makes sense.

That's sustainable for the long term. And I think one thing that you said Justin that resonated with me is that like you don't know everything between the two of you, you don't know everything yet, but you've got a network, you've got a big network of people that you've met over the years and I'm sure you can, you can pull on as well. So building your own team. Maybe this is an opportunity for you to do that, correct? So that's great. So I have to bring up this one last thing that you mentioned in our pre interview questionnaire, your sandwich aficionados, just like sandwiches for a long time. We've toyed around with the idea of having a sandwich shop and then this, uh, my wife is from philadelphia And I was not exposed to the east coast at all until about 10 years ago, when when she and I got together and I traveled out there and it was like a whole new universe, you go into the italian Delhi's and I, I didn't believe that stereotypes existed until I went there and everyone just embraces it and loves it. And so there's changing kappa cola's gabigol and like I didn't, I was like that was existing in the sopranos and it was, it was in real life.

And so you have these, you just get to be a part of this culture and and experience these different types of Delhi's and sandwiches and all this other stuff. So I have literally done trips back there without my wife just to eat sandwiches. So it's become a bit of a problem and Lauren and I have shared this love and so we constantly are sending sandwich pictures to each other, The world of salted cured meats is something that we, I really would love to live within. Um, and, and so we send sandwiches to each other, talk about it all the time and we're trying to find the denver's best sandwich and we think we can probably make it but we don't have time right now. So and you have a sandwich competition or a sandwich challenge like of making your own sandwiches, making your own bread and put people head to head and made a vote for it. So that was happening earlier this year, instagram's brand called sandwich battle, very active toward the end of the end of last year. And we had a lot of people participate and make sandwiches whoever lost to donate to a charity of the winner's choice if you will. So it was kind of fun. We're hoping to bring that back once we things settled down a little bit with Covid but it was a lot of fun for sure.

So then what's your signature sandwich for me? So in philadelphia, everyone thinks of cheesesteaks, everyone thinks of that. There's actually my favorite sandwich in the whole world is a roast pork sandwich from philadelphia. It's on a really nice seated roll that's not quite crusty as a baguette. It's this really unique style. I don't even know but has sesame seeds on it. They put the roasted pork on there, fresh out of the juices and stuff like that. They put sharp provolone and broccoli raab so it's salty, it's a little bit bitter, it's so it's increase I can't explain it. I mean it's incredible. So that's my favorite. If I was to choose a sandwich, death row sandwich that would be it for sure. And Lauren if you were going to compete in the sandwich battle, what sandwich would you make? Well the one that I did, I think I had salami prosciutto. Probably raw red onions and spinach or arugula. And then I had a few kasha that I made homemade focaccia. So you kind of get that salty crusty outside of the bread and soft inside and then probably like a mayo of some type of aioli that's usually my go to and then cheese of course.

Um I like them hot or cold. I just want them all the time sandwiches. That's pretty awesome. Well thanks for spending time with me today, both of you and good luck to you and I'd be honored to be in your network if you need any help. Thank you very much. Thank you so much. We hope you enjoyed this episode of the novel and non obvious podcast. Our guest today has been Lauren and Justin Fine Silver of Fine Silver management. You can find more information about them at fine silver management dot com. Feel free to send us comments or suggestions for a startup and I p related topics you'd like us to discuss on this podcast. At info at patents. Integrated dot com. Our producer is Joel Davis of analog. Digital. Our marketing specialist is Tim Sprinkle of Layup Content. Our theme music used with permission is the Workday Takada from A Life In a Day, composed by Sherry's lighter and performed by Michelle, Stanley and flute, guitar and us Julian chela.

Here's our obligatory disclaimer. The content of this podcast is informational only and not intended to be legal advice. The novel and non obvious podcast is a production of patents integrated and all rights are reserved. See you next time.

Scaling a Business the Right Way with Lauren & Justin Finesilver
Scaling a Business the Right Way with Lauren & Justin Finesilver
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