The Community Strategy Podcast: The nexus where online community strategy meets intentionality

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Episode 81: Key Takeaways from the Community Leaders Mini-Wellness Retreat, Part 1

by Deb Schell
July 17th 2022
00:33:29
Description

As an online community leader, it has been challenging to juggle personal and professional tasks over the past two years. 

Many leaders feel overwhelmed with building, launching, and growing.... More

I am super excited about this episode. You are listening, you're going to be about to listening to. I'm going to give you a short roundup of what you'll hear today. So in june we celebrated the fine calm here community, celebrate our two year anniversary. And in that we decided that I wanted us to come together as a community and in thought around how I started this community two years ago, um I wanted to have a wellness event for community leaders. So that's what we did. And so that's what you're here today. It is uh a few different speakers. So you'll hear different introductions to different speakers, uh their community members. We have, I start out with an introduction and then you'll hear um leah light. She does essential oils. You'll also hear Caroline who does mindful marketing.

You'll hear Navy who talks about how to find calm and practice self care as a community leader. You'll talk, you'll hear me talk about how she helps people with um pain by helping them alleviate and eliminate their pain in their neck and she'll give us a demonstration and then you'll have a meditation with carol who will end our call. So uh enjoy this episode. I hope you find it helpful. I hope you're finding calm today and I cannot wait to hear from you. So uh let me know how you have enjoyed this episode. Thank you. Uh super excited that you're here, enjoy this episode. Welcome to today's amazing event, Celebrating two years with the community launch back in 2020, bring together community leaders for a little many wellness retreat because we are here today to celebrate fine calm here and hopefully you can find some calm today, learn a little bit and enjoy meeting maybe some new people today.

We've got some new people registered that aren't members of the community. So the members that are in the room here, please welcome the people here in our small community during this session, feel free to ask questions in the chat. I launched this thing, I had great ideas and great intentions for it and then it didn't End up being something that was financially successful. I had a four hour virtual summit with 15 speakers on crowd cast. I like to do things to the to the nines basically and I didn't have any paid members after that lunch and the next day after that I went and sat in a park and I was upset and I just laid there and was crying. I was just upset about like my life, I was like, what am I going to do next? And at the end of that, after like the next couple of weeks and months, people reached out to me and said they didn't know I failed, they didn't know anything about the background. They just saw me massively going out and sharing my message and and seeing that I was really passionate and they said, Deb, I want you to help me, can you help me with my I have an idea for an online community and that's where I started to build a consulting business carol and ani and a couple other people know how hard I worked to try to figure out how to keep doing this thing called community because I realized that this business in this industry that I joined in 2020 was such a massive, amazing experience for me to be a community leader and bring others together online, because it's just it's just massively crazy how you can meet people on a zoom call and never meet them in real life and they can become your best friends and carol and Ani and and so many other people are that way, I keep pointing them out because they're like right in front of my screen and they were here from like day one, they were here before day one and we met what happened was is the community moved from a wellness community to the community for community leaders and I actually led what was then called the mighty Mastermind After six months we had met every week To talk about community building, how do we make this community thing happen?

How do how do we bring people together? How do we create engagement? How do we have great experiences and through that whole journey over six months from June and we met every week until December of 2020 with community leaders and that experience allowed me to realize and understand the challenge that others have, not just the challenges I had, but the challenge that others have and that they have such a great message and they just get stuck in the tech of everything. They get stuck in just a million things, the setup or you know what my message is, who I bring together, why and what the value is and that and how you can charge for it, how you can ask people to give their hard earned money to be a part of this. And so I launched the muddy mastermind in january officially, we had that was was a really great success. I learned so much from that that we built what is called now the growth seats that we each got to present our community ideas and our structures and from that experience, I learned so much more about community on top of the fact that I had been a community manager, Community leader.

This whole journey now has come around to say that community leaders know that it's important to support each other and that's what we do inside the find calm here. Community, what we know as a community leader is, it's about the connection and the community itself and the people that we bring together inside the community during the book clubs, during the accountability calls and all the other events that we're gonna start doing live interviews every month. Um we all have a mission and a message that we want to share and we know that we want to hold space for people so they can be seen valued in her. I am going to pivot this over to Caroline. She is going to share with us. Mindful marketing for your community. We're going to talk a little bit about her experience with leading her own community which I'm a member of which is amazing today is really about how do you share your message mindfully So Caroline I'll let you tell the rest Awesome intro. I am a social marketing erred. I started my company bad ex enterprises in 2015.

I love business owners. I love communities. That is where my heart is. Grew up with two parents who owned their own businesses. So in my mind that was the only logical path forward. Right? Love the flexibility bringing people together all of that stuff. Bad Ex Enterprises is a social marketing company and my focus is organic growth. That is mindful, right? Like mental health positive social media use because we know how detrimental social media and the internet can be to how our brains function just on a functional level. Right? Not even to talk about emotional damage and everything else. So with social marketing and your community, you want your community no matter what to be a healthy space, right? You want people to go there whether you're for wellness, whether you're focused on something else. Whatever you want people to go to your community to be supported in some way and you want them to go there with healthy behaviors you don't really want necessarily.

I'm just making vast assumptions about everybody here, but you probably don't want the angry basement dwelling keyboard warriors who are online all day, very upset about everything that's not healthy in any community, right? Even for them, like they should be doing other things to support their mental health. So how do you mindfully send the message spread the word about your community in a way that's still really supportive of not only your mental health, but your potential members, right? Like you don't want to be encouraging people to be constantly plugged in. So super brief. Obviously I could talk about this forever because I love communities. These are the number Top three things that you should be doing to develop a really mindful strategy, whether it's for your community, for your brand in general, these are gonna be fairly universal. Okay, so first Deb kind of touched on this a little bit, you have to know who your members are, you have to know who your ideal client is and you have to do your homework before you start doing any sort of community building planning for marketing any of that.

You have to be really real with yourself. And sometimes it's a little bit it's a little bit of a soul journey to be realistic about who you're working with. So I've worked with a lot of different clients across a lot of different industries for marketing strategy and I've had several different instances where a client is completely convinced that they're going to work with this type of person when in actuality their products and services are aligned to somebody who's very different and they don't want to admit that or make changes right there. Like no, this is how I want to talk about my brand, this is what I want to do. I'm like then you are consistently going to attract the wrong person. So for some people, it's harder to let go of preconceived notions they have about who needs them, who needs their community, who's going to engage and who's going to go through it. The best way to do that as Deb will tell you and she's very skilled at doing this is to ask people, you have to do homework, interview potential clients, interview potential members know kind of what the transformation is that your community will offer think backwards about, okay, who would want to undergo that transformation or engage in that sort of growth and then find those types of people and ask them and if you keep getting negative response or like they're like, oh yeah, that I wouldn't really need that adjust the sample, adjust the audience and keep going until you find who your ideal client is, that's before you do any market, you have to know the people because that's what the community is, we don't care about the content.

It's about the people and if the right people aren't there, it's gonna be no fun and a problem. So the second tip I have for you today for mindful marketing of your community is to plan content that provides value of like such a marketing buzz phrase. And so not only does it provide value, this is where it gets very magical for your community, that models and the behavior that you want within your community. So we use my, my community as kind of a case study for this. So I am a social marketing nerd. Most of my social media presence is about different social marketing strategies and tactics. I'm always asking questions. I'm always asking people to weigh in to send me messages to tell me a story about that specific topic that I'm sharing. Those are things. When people get into my community, which is called Bad Ax biz club, when people get in there, they, it's not optional, they have to do that to participate.

They've already been primed to know like hey Carolyn's going to listen if she asks for feedback about something or if she wants to hear our biggest struggle, she's gonna weigh in right away. One of the first things you do when you join my community is you're asked what is your current biggest marketing struggle And when you answer that, I'm immediately either sharing a link to one of my Youtube videos or resource that I know about. I'm replying to that because I want that first interaction that people have within the community to be a reward for the behavior I've already modeled on social media, right, replying to me telling me what's going on in their lives, being vulnerable as soon as they're in the community and they interact with the behavior we've modeled on social media, I want them to get a reward. I want them to have a solution right away. Doesn't always work. But sometimes most of the time it does and they then no, like, right, okay. So they've been commenting, replying maybe we've had a few messages.

I'm like, hey, you should join this club. It's free. It's neat and there's a lot of resources for you there. They join. They have a, a struggle that they share. They immediately get that little benefit right right away. The third piece, if you're figuring out, you know, I have my content figured out, I know who my ideal client is, I know what's gonna happen within the community. So what's that external marketing piece, where should I show up? Obviously when you have your ideal client defined, it's easier to figure out where they are online. So where to show up. But I would always suggest to pick platforms to focus on that have a longer lifespan for your content community is not something that happens in a day or two days, it takes a very long time to build. If you're committing to building a community, you're committing to the long haul. Right? So if you say make a few facebook posts about it, maybe a couple linked in posts, things like that. The lifespan on a social media post is so small Like a day or two.

Now if you make a Youtube video that has a really search engine optimized because Youtube is owned by google a very rich title, very key word, heavy description. And it solves the problem that you're going to solve even deeper in your community. You will constantly be attracting those people over a much longer lifespan with your content. That's not to say that you shouldn't or don't need an instagram or facebook presence or anything like that. Just be aware and be very intentional with where you're putting your most time and effort and resources bugs Youtube even Pinterest because it is a search engine. That content has a lot more life than just posting on instagram or just tweeting three tips that I have a good foundation and being really intentional with your community marketing for social media marketing. You hear a lot of times it's all about creating content that could be like a full time job unless you have a V.

A. That does all that. Or social media marketer that does that for you. Gary V says Post 100 times a day or if you hear other people that their thing is if you don't have anything value to say, don't say anything. What do you think from a social media marketing perspective are we like what we should be doing? Yeah. So number one, always think analytically write a social media platform, wants people in it long, wants people to stay on it longer, That's unhealthy. It's not good for your brain. It's not good for your people's brains. So how can you use it in a way that supports you, supports your end user for me and for most of my clients, the strategy that I suggest is figure out a frequency that you can be consistent with. So consistent doesn't mean constant, consistent means. If you're like, I know I can have one really amazing post per week that's just really rich with information with whatever.

That's just a really good post. I'm gonna do it if you're like, no, I could do it daily. That cadence feels really good to me, go for it. But just keep in mind it's for the long haul and more and more I'm seeing, you know, instagram facebook, even with the rise of Tiktok video is the content that gets the most love and pushed out the most. So to me, I'm like, if I'm making videos, I'm putting them on youtube because it's backed by the most powerful search entrance. So for starting at the beginning of this year I've really focused on that as a platform for my business. And it's amazing the level of attraction I've had for, you know, it's not massive. I'm just starting out, but how videos perform well weeks after they're posted and the reach that they get versus an instagram post, that's like maybe two hours of performance, like two hours versus hundreds of hours of performance.

To me, I'm like, you know, my time is my investment. Sure I could hire people to make content for me, but I have to interact on that content. No one is me, no one knows my business as well as I do. So I'm still gonna have to go in if I have a V A posting for me every single day, I'm still gonna have to check in every day. No, thank you. Knowing what you want, the amount of time you want to spend on social media, like physically spend on it because even if you schedule posts in advance, you need to see if there was a comment check in on those things, know how long you want to spend, be really real with it. One thing I do is I grid out 24 boxes On a piece of paper and then I color in like, Okay, you know, representing the 24 hours in a day. I need to spend eight hours sleeping. I probably spend 2-3 hours eating. I want to hang out with my kids for this long and I want to knit for this long and then, you know, you kind of work in and be like, okay, my working hours are these, how much of that time do I want to spend with clients?

How much do I want to spend on social media? I view it more as like the human perspective, right? Sure, posting it 100 times a day probably would result in a lot of followers, but those are followers that are going to demand constant attention from you and that's not, that's not what you want. So I hope that answers the question. Thank you so much. Caroline. What amazing tips There are so many people creating content just for creating content sake instead of why content isn't the purpose of it and with the thought behind it. So I think that a lot of people don't take that time. You end up working against yourself too. When when you are just creating content to create content, you're wasting your own time. You're wasting people's time. They're not going to view you as important or high value because you're just putting garbage out Caroline is in the community.

So all the members that are here in the community, please connect with Caroline in our space there, ask her follow up questions after this event inside there and Caroline is going to be hosting a live interview with us for the community strategy podcast coming up. Okay, continuing with our community leaders wellness, uh retreat, we're gonna hear next from leah, so listen up for leah, she lives near me in pennsylvania. She has this amazing ability to bring calm into a physical space and a virtual one. And just she's a joy to be friends with. She teaches me so much about essential oils, kinder to myself. So I'll let you introduce yourself leah, thank you Deb. You know, I'm always so much in admiration of how you have an idea and actually make it happen and can really bring people together and Caroline.

That was really, really helpful information. So thank you for sharing that. Oh, one more thing I wanted to say. You had told me, do you remember what you said to me in 2020? No, you said to me in 2020, you said Deb when I was talking to you about what I'm gonna do with, with fine, come here you said Deb. I envision you being on a stage and speaking to people and I'm like, no. And you are, I guess what I was just in Orlando speaking on the stage about community to people. So thank you for thinking that that was possible for me two years ago. Of course, yeah. So a little bit about me, my name is leah Light and I got into the more natural approach to life because of different experiences that I had and different problems basically that I had ever since I was a child and I didn't want to just keep putting band AIDS on symptoms.

I wanted to really get to the root cause of what was happening and heal myself. And I believe that that was possible. And with essential oils, they're like one tool kind of in your tool belt that you can use for different things and I'm gonna jump right in because there's a lot that I could cover and I picked some of the top things for supporting remote work. That's what Deb has had asked me to talk about today and they're, well first is anybody here familiar with essential oils? Could you like raise your hand if you okay, that helps me gauge. And if you're not on video, if you want to put it in the chat, you're welcome to say that you've never used essential oils or if you use them every day or a lot of people are somewhere in between. Okay, so there's three ways to use essential oils and the first is aromatic, which is maybe the most common. And when you're using an oil, aromatic li what's happening is it's actually going into your limbic system, which is like our emotional center.

So if you have essential oils, you can just take a drop in your hand and rub your hands together and breathe it in. And that's called the human diffuser. And I just put a drop of wild orange in my hands and it's like walking through an orange grove field, it smells amazing and scientifically it's really cool too because what happens when we breathe in a citrus oil is right away. You can see on a brain scan that our serotonin levels rise. And serotonin is like our feel good, one of our feel good hormones. So that's really good to keep us going and motivated throughout the day to use a citrusy oil like that. And then let me see what else. I made some notes for myself. Other ways that you can use oils, Aromatic li are in an actual diffuser where you just put a few drops of essential oil and then water and you can put a mist on and that's really great to set your mood for the day.

Maybe sometimes we all have things that we have to do that we don't really want to do. It might be the more mundane things. So you might want something to really like perk you up. Wild orange and peppermint together is amazing for that because peppermint is really invigorating and like gets the oxygen flowing and a drop of each of those in your hands like that or in the diffuser is great, especially if you're one of those people who likes afternoon coffee or needs it, but you're trying to cut back. That's a good substitute. And then of course aromatic lee, you can also use things to calm you down. Sometimes there are things that happen throughout our day that you can feel your nervous system start to rise. Maybe your heart rate rises or you start getting warm and sweaty, Things like that. So lavender is all things calming? Pretty much everybody has heard of lavender and it really is a very uh calming plant that we can access for our mind, but also for our skin.

I just got sunburnt yesterday and I was beet red. So I lathered myself up with some lavender and I was amazed when I woke up this morning, I don't know why I'm still amazed every time because I've used essential oils for I guess eight years. But they really, really work. You just have to open up the bottle and use them. And the other one that I wanted to talk about with calming is balance because balance is a really great one for grounding. It's a blend and Deb I think like balance a lot right, then it's one of my faves and actually I have to get some more because I'm out. But yeah, balance is a blend that you can use morning, noon and night to just center yourself. It is also known as the grounding blend. So whenever you need to kind of go back to the drawing board, maybe your day has gotten thrown out of whack. You had your priorities when you got to your office in the morning and then things just come up and you have to like come back to center and refocus.

That's a great one for that. Does anybody have questions or anything that they'd like to add. Okay. And then the second way to use essential oils is topically. And what you can do whenever you're using essential oils, topically is mix it with what's called a carrier oil and we call this diluting. And I always thought whenever you dilute something, it makes it less strong. But actually when we're diluting an essential oil, it's called a carrier oil and my favorite is fractionated coconut oil because it's very like non greasy. You could use olive oil if that's what you have. But then you're gonna smell like olive oil and it leaves more of a film, like a greasy film. And the fractionated coconut oil does not have a sense and it absorbs really nicely into your skin and it helps you get more bang for your buck because you can stretch the essential oil further with topical use, you want to use that more whenever you have something like you're really trying to work on or what am I like a focused concern.

Like if your shoulder hurts, you're not really gonna think you wanna breathe in deep blue, but you want to rub it where it hurts basically. So speaking of this is deep blue rub and this is the product that got me into da terra essential oils because this absolutely honestly changed my life because I've had chronic pain and fatigue ever since I was a child and it would be so bad, especially in my neck that I wouldn't be able to turn my head, I'd have to like turn my whole body and call off work because I couldn't even support the weight of my head. And using deep blue rub consistently is such a game changer for me because like I said earlier, instead of just sticking a Band Aid on it, actually getting to the root of the problem and deep blue has frankincense in it, which helps to treat inflammation. And I also love frankincense because of the co impact sourcing story dot terra always is very, very mindful about what oils they're providing for us and where they're sourcing them from and sustainability is the most important thing.

So sometimes people will ask me leo, why doesn't have da terra or why doesn't joe terra have rosewood, essential oil. I love rose wood or Paulo santo is a really popular one that I'm asked about. Two and it's because it's not sustainable for the planet. And that's what the co impact sourcing means partially, but it's also whenever I purchase a bottle of essential oil, it benefits me and it also positively impacts the people who grew the plants harvested them distilled them joe terra really takes care of the growers and I really want to go into more of that. But I don't have time for that. But if you want to just go to youtube and look up da terra co impact sourcing and a bunch of videos will pop up where you can find out about the different oils and frankincense is one of my favorite stories with that. And then lastly three minutes left is internal use. And this is only with da terra oils because essential oils are an unregulated market.

So anybody could just decide that they want to start their own essential oil business and they go and buy essential oil from a broker and they can label it however they want. So they could label it and say it's 100% pure and that doesn't mean that it is because they don't even know what they're buying. And oftentimes the brokers will put synthetics in to stretch the oil further and make more money. So with da terra you can use their oils internally, but not every single oil you would be able to tell because like this is a bottle of lemon which I put in my water pretty much every day and right on the bottle, it has the supplement facts label and that's how you know if it's recommended for internal use or not. And citrus oils are really great. Like I said earlier for our mood, but also as a gentle detox. So that's why I like to drink it in my water because no matter how many toxic free products we have in our home, like cleaning products and things like that.

Even if we've switched all that over, we're always breathing in toxins from car fumes and everything like that. So just every day, keeping up with the gentle detox with citrus oils is really great. And then also with that water is the most important thing. Pretty much every time I meet with somebody and we go over their health concerns, they know that they need to drink more water and it's a lot easier when it tastes amazing by putting some essential oil in it. So feel free to reach out to me to discuss your health goals. If you'd like to do that, I would be happy to chat with you one on one about that and come up with a personalized wellness plan for you. You all wish I could stay with you but I really appreciate being here for this time. Yes, thank you so much for the presentation. Great tips. Central oils have definitely been a game changer for me, annoyed some of my coworkers when I was in the office space, I have my Cleary calm with me right here today and um I had the diffuser going earlier.

So yes, I always recommend and leah is very kind with her time. So if you want to just chat about essential oils, she's always happy to talk everybody for listening to the community strategy podcast today. I am going to split this up into two episodes. So what you just heard is part one and then the following week we will share with you. Part two because this is such a long, it was a two hour event. We did edit down a bit, but I'm gonna split up so you're going to hear um in the next episode, you will hear from navy and anni and carol and so we look Forward to Sharing Part two with you next week, enjoy the rest of your day. I hope you are finding calm in this day morning, evening, afternoon, wherever it is. Find calm until the next time. Take care. Okay?

Episode 81: Key Takeaways from the Community Leaders Mini-Wellness Retreat, Part 1
Episode 81: Key Takeaways from the Community Leaders Mini-Wellness Retreat, Part 1
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