Yeah, yeah. Hi, it's robert who's from Freedom Factory and I wanted to talk to you about a really important subject and these are really the secrets of selling a business for maximum value. And so you know at Freedom Factory, we do a lot of the work for you in terms of what it takes to be able to sell your business and we have a great partnership and I'll get into that in a little bit, in a little bit. But more than anything else, what we do is help you craft your best story. And when you're crafting a story, it needs to make sense to buyers. It needs to make sense on why you're selling, why you started it, why the business has grown, what are your sustainable competitive advantages or your key differentiators in the marketplace. Some people call that unique selling proposition, but we need to create a story that answers more questions than it creates. Want to create stories, buyers hit the brakes and it slows down as we've talked about a lot time kills all deals. So it's really working with the right broker that's gonna help you craft that story.
Also when you're selling your business, be super authentic and true to who you are. You know, we're in my backyard now in the mountains of colorado and it is a gorgeous yet slightly chilly fall day. You know, I was up here and we're thinking about it. I'm answering these emails and I'm like why don't you just go outside and shoot a video and you know, I'm not in the office, you know, I put on a sport coat because it was cold, but I gotta authentically be myself and when you're authentically yourself, people can feel it and hopefully you feel that now and when you're selling your business, we want to make sure your buyers feel that that's unbelievably important. And so I often talk about when you pick a broker, it's a partnership, you need to make sure the business is going. The number one reason that deals fall apart is because something changes. You know, sales drop off a cliff, you don't hit your projections, etcetera, etcetera, etcetera. You want to make sure that every time you give a buyer a set of projections, you need to have it already hit. You know, I speak virtually, but you want to make sure that you're gonna hit it otherwise just be a little less optimistic.
But we want to create a track record of success with our buyers where we systematically exceed their expectations. I've had sellers tell me at the end they say they said robert, this is my best sales month ever. Do I really want to sell it And I'm like Huey, this is exactly the time to sell it. You're on a high, you're on the home stretch, you're selling it for maximum value and this is just making the buyer feel more comfortable with their decision. And not only are you getting paid once, but getting paid once plus your multiple, right? So if you, if you sell it, once you get the money from that. If you sell it on a four times multiple, you're actually making five times that. It's great. These are the best problems to have. When you have a business broker, you want to make sure that you find the best one that's going to be able to drive the most value. We've taken businesses and been able to reposition them. We've been able to recast their financials, we've been able to literally over triple the selling price of the business to what they expected coming in from their Ebola. This is really different than a realtor or broker for real estate. You know, ultimately when you're selling real estate, you're limited by the appraisal value. So even if you have the greatest broker in the world, It's not going to make that much of a difference compared to an average broker, maybe five or 10%.
But when you're talking about doubling or tripling your price, you need to take all the information that's available to you, put it together, find the right partner and then go to market together. You know, the broker, he or she is going to be selling your business and that's all we do here at Freedom Factory, you the entrepreneur are gonna be running your business and making sure that we stick the landing to drive it through to a successful completion. If you have questions on this or anything like it, why don't you give us a call here at Freedom Factory? We'd love to talk to you about it. I'm robert Hirsch, thank you so much for spending your valuable time with us, and we'll talk to you soon.