mm Hey, it's Robert heard from freedom factory and I want to talk to you about selling your business. If you're in Waipio now, if if you're in the young presidents organization, you know, congratulations. You've hit a certain level of complexity and growth to your business and you've grown it far beyond 95% of entrepreneurs ever will. And when it comes time to selling your business, you know, there's a couple options, right? So one, everybody knows somebody and they want to introduce you. And that's how I made my largest mistake When I was younger, I used to run software companies in Silicon Valley and I would go to my foreign presentation and everybody knew someone to help me sell it. The reality is, is in my circumstance, I sold it with the wrong person and left a lot of money on the table. And the reason why is it didn't specialize in my vertical and they didn't have a lot of experience with it. You've probably seen some of my other videos when we talk about entrepreneurs not speaking banker and bankers, not speaking entrepreneur, But it was really difficult.
And for example, my forum, my forum has been together for almost 20 years when they started off in the o together and I made a foreign presentation because my business no longer served me and I wanted to really get as much information as I could and everybody offered to introduce me to somebody, but nobody knew the right person to sell here at Freedom Factory. We take more of a global and international approach very similar to Waipio or gathering of tightens the birthing of giants. We look at it and say, okay, how do we find the right buyer? How do we search the world or scour the globe for the perfect buyer for this? Whether it's strategic, whether it's through marketing inbound, outbound. The most important thing is to take that unique business opportunity and put it in front of enough buyers to create deal tension and have people competing for your business. And as an entrepreneur, when you have multiple people competing for your business, you win. But here's the elusive, obvious piece of the piece that many people miss. It's not having multiple people that want your business, is having multiple people that want your business at the same time, meaning when two people are holding up their checks, that's generating deal that's generating deal tension and you the entrepreneur ultimately benefits from it.
Now, if you have questions about how do you take your business to market, what's it worth? How do I attract the right buyer give us a call here at Freedom Factory. There's a couple of good things, but I promise that we won't have to talking to start protocol. We can give you all the information you need in order to make the right decision. I'm robert and I look forward to speaking with you soon