mm Hi today, I want to talk to you about selling your e commerce or your digital business. And in my opinion, there is that a more undervalued business class on the planet, for example, let's say you have a shop or a bowling alley in the town that you live in, there's only a limited amount of people that are going to live in that town or going to move there in order to run it. Now, if you have a business that's not geographically located, let's say it's a it's an information product business or coaching business or fulfilled by amazon business or, or just a hard product business. If anybody can live there, anybody can buy it and they're not forced to relocate. It makes your buyer pools so much bigger. And as we learned in economics, price is when supply equals demand. And what I mean by that is if you have 50 buyers competing for your business instead of five buyers the price is going to be higher and we want to maximize the sales price of your business. Hi, my name is robert Hirsch and I'm the founder of Freedom Factory.
And what I wanted to talk to you about today was really how to maximize online or digital asset sales. So in my opinion, the buyer pool is so much larger than it's ever been. In fact, in our experience, about one third of our buyers or sellers have been international or outside the states. And when you increase the buyer pool, the price goes up significantly. So what we want to do is maximize your multiple, we want to maximize your earnings and we want to get the biggest buyer pool we can. And what we've learned is whether you're marketing to entrepreneurs and E. O. And Y. P. O. Networks or your marketing through traditional advertising or to private equity or venture capital, the way we attract international buyers is different than the way we attract domestic buyers. And so when you're selling a digital asset, the most important thing is the marketing, putting together the right book, the right story and really maximizing the sales price. If you have questions on any of the things that we've talked about today or specifically, is it a good time to sell my digital business?