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27: How to Write a Good Blog for SEO

by Speakeasy Podcast Network
December 27th 2020

In this episode, Rob goes in-depth about blog writing and how he specifically targets keywords to gain more SEO traction. Along with SEO tips, Rob explains how to write good blogs that prevent the ... More

What's happening friends? Welcome back to another episode of Waynecast. I'm your host, Rob Johnson. Boy! It has been a busy busy season. And one fun thing that I like to do, when I'm not so busy, is to write. And as I was sketching on episodes for this series on the website, we're doing a nine part series on just things that are helpful for your website. Really, just to give someone an overall rundown of the things you need to look at, things that are most important. Blog writing came to my mind.
Now, on today's episode, I want to talk about how to write a good blog for SEO. Now, if you Google how to write a good blog for SEO, you're going to see a ton of great resources.

What I want to focus on today, is really five areas that make a great blog. And, I want to keep this under five minutes. That way, if you're listening to this on the go, you get the tidbits. Write them down. You can look more into them. Contact us if you'd like, we can talk about it. There's a lot of really good avenues for SEO in terms of blog writing. And, here are my top five:
So, the first one is having a keyword driven title. So, I'm gonna use an electrician. Right? And, let's say the electrician is primarily interested in panel upgrades. That's all they do. They do panel upgrades. So, they might write a blog talking about what is a panel upgrade and that might be a commonly searched question on google. And really what you want to do, is you want to write blogs that are engineered towards keywords, but you want to balance that and not write blogs that sound like a robot had written them and you're just spitting out keywords ad nauseam. Right? So, step one is make sure that you have a keyword driven title. But, also in the content of the blog, don't sound like a robot.

Step two is sketch out your blog ahead of time, and put it into sections. Make the blog well-organized. So if you're talking about a panel upgrade, you can talk about the different types of panel upgrades. You can talk about the different requirements by state or city if that's such a thing, I'm not an electrician, I'm just guessing here. And, you can lay out the blog in a stylistic way, where your first heading is the title of course and then you have an introduction and then you have sub headings that are bolded that stand out. And, it makes it more user friendly for the reader. It increases the readability of the blog. So, we have the title, we have the blog structure.
The third thing is you want to write human content. And what I mean by that is, you want to write something in a tone that is characteristic of a teacher. You never want to write something robotic and this, again, kind of plays off and ripping off of step one. But, you want to write in a way that is easy to read and that is well thought out and is laid out well for an individual. Technical blogs are great and there's a time and place for them.

But, if you're a small business owner you're trying to communicate a message. You want to have the tone of the article match how you would explain it to a client. So they understand what you're doing for them. Having a blog that is more education driven has been noted to be more favorable for Google search algorithm.
So, we have the title, we have the blog structure, we have the blog tone. The fourth one is the photos within the blog. I always encourage you to add photos inside of a blog because you can tag those photos for keywords, which helps your overall on page SEO score for that particular blog. I would use photos that are relevant to the topic. Obviously! I would use photos that you've generated or that you've licensed. Do not use unlicensed photos that can get you in trouble. And, really just have an eye towards if you were to submit this to a magazine, or if you were just to have a customer read this, does it have a good flow? Does it look nice? is it aesthetically pleasing? It may sound strange, but people associate your brand with how your website looks or how the first interaction with your blog looks. And they make that their mental representation of your company. Even if you're completely well-organized and you give them a blog that's not, it looks kind of janky.

You want to have that, kind of put your best foot forward and that includes the digital aspect as well. So, making sure have good looking photos, they're tagged up well, the blogs laid out nicely. All of those things are really important for SEO as well as the human behavior perspective for a new customer or a potential customer.
The fifth thing is outbound the links. So the simplest way for me to put this, is there are inbound links which is someone linking your blog and it's pushing traffic into your site. And then an outbound link is you pushing someone from your website to someone else's website. So, if you are doing panel upgrades and you have distributors or wholesalers or partners that you work with, you may want to link up their website and say, "hey! Lithian is a great company. Here is some of the information that they have on their blogs. Here's some things that I find some value in. You know, you can research them here." and you put the link. That helps Google know as well that you're using high quality sources and those high quality sources play a role in your on page SEO as well.

So any time we're writing blogs for a client, we make sure they're well-researched. We make sure we're meta tagging photos. We make sure that the title is keyword driven. We make sure it's conversational and then, we make sure we have outbound links to let Google know that it's credible blog and we're using great sources. All of those things together factor in really well.
The thing I didn't mention, that I think a lot of people talk about (probably too much) is the length of the blog. People say that needs to be 3000 words plus. It needs to be huge. It doesn't need to be huge, but it needs to be sizable. So, that way Google knows there's some substance there. So, I recommend 500 to 1500 words. Somewhere in that range is good. We've been writing blogs for two years now and we've seen tremendous success and just keyword organic rankings from blogs anywhere between 500 and 1000 words. And now we're starting to write some that are a little bit longer and time will tell how well those shake out compared to the 500 to 1000 word range.
But if you stick to those five tips and you write consistently, you put up a blog once a month / every other week/ every week and just do that on a consistent basis, you'll see some very positive results with your overall SEO.

Make sure you have your website crawled through Google search console once you update. And, then Google will also do automatically as well. So there's, you know, there's multiple ways that you can do that. But it's, you know, if your a checklist person, every time you publish a blog, just go and invite Google to re-crawl your website.
So that's really it! That is SEO blog writing. And that is a great way for you to generate some organic traffic, to help with sales, to help with consumer experience. And you make yourself seem more outwardly as an authority on a particular topic that you are already an authority on.
So that'll wrap up this episode for Waynecast. I appreciate you guys listening so much. I hope this was helpful for you. I'll catch you on the next one. Take care.

27: How to Write a Good Blog for SEO
27: How to Write a Good Blog for SEO
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